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Ron Halversen, Vice-President of Sales & Marketing at Clarity Ventures, discusses mega menues and website image rotators.

Hi, Ron from Clarity. We're going to take a look at Solution Dynamics' mega menu and their navigation. And one thing that's unique about them is the products that they sell. There are national distributor of warehouse storage, industrial equipment. And when you and I talk about trucks and carts, we're thinking of pickup trucks and shopping carts. But for them, it's a completely different animal.

So let's go take a look at their website. Now, one of the things that we've done is instead of completely reliant on just the menu, is we use the menu, the navigation, the website image rotator and the entire website in a strategy to help the usability of end users find the equipment they're looking for.

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So the first thing on this website that you should notice is that we have a fairly rapidly website rotator. It goes through very quickly in just about one or two seconds apiece, and it shows you different types of products and big nice graphical color pictures that helps you very quickly see the kinds of equipment that they sell.

The other thing that we've done before we take a look at the website menu design is we've actually categorized all of their products. So we bring them into categories and subcategories. And then we have a nice graphical element or picture showing them the different types of categories that they can go into. So it'd be very easy for someone to navigate into that category.

Now the other thing that we've done is we've extended that categorization up into the menu design. So when you see when I mouse over the products, you can see just like down below where we have lift tables and tilt tables, we have lift tables and we have tilt tables.

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But you can see now that we also add the subcategories. So within the lift tables, you can see there are six different categories of lift tables and the same thing with tilt tables. They've got five different types. Apparently, with their equipment, there is a large variety of products.

By displaying those types and categories within a robust website menu design, it makes it very easy for the end-user to find exactly the type of product they're looking for. And it'll help increase your ROI and your click through. Thanks for watching.

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