How to Optimize Your eCommerce Site for Search Engines
Six ways to improve your eCommerce SEO
You, like every other eCommerce business owner and employee, know how important search engine optimization (SEO) is for your business. You know that it affects your search engine ranking which has a direct impact on how many people visit your page. But even though you know why SEO important for your business, do you know what steps to take to better optimize your site for search engines? If you don’t, now is the time to learn how to do it. And the best part is, you don’t have to do it alone. Tools like Screaming Frog and Moz can be used to emulate an indexer and help you find and fix or improve issues and content on your eCommerce site to make it more search engine friendly. Below are six easy ways to optimize your eCommerce site for search engines.
Incorporate Unique Meta Data
One way to help you optimize your eCommerce website is to ensure that all of your products, categories and other specific resources have unique meta data. Meta data is data that is about and describes other data. Some examples are titles, tags, URLs, descriptions and keywords. Search engines use some of your meta data to determine if your site or page is what a visitor is looking for. Internet searchers see your page’s title and description on the search engine results pages so you need to have unique content that catches the searcher’s eye and is relevant to their search.
Include Indexable Tags and Data
Another tip for SEO is to have indexable alt tags and meta data for all of your media files, including images, PDFs, and videos. Most media files are not able to be indexed by search engines if they don’t have tags or meta data to go with them. This means that that content wouldn’t be able to give the search engine any relevant information about your website or products. Adding the right alt tags and meta data to media files is an easy way to improve your SEO.
Canonicalization refers to selecting one standard or normal URL for a webpage and it is imperative to good SEO. If you don’t canonicalize your web pages, it could hurt your search engine rankings in a number of ways. If there are two different URLs for one page, half your traffic could be directed through one URL while the other is directed through a second URL. Instead of combining the number of visitors like your BI tools might, the search engine would view it as two separate pages and count them separately. This would basically cut your site visitors in half according to search engines, which would not help your ranking. To avoid this, you need to canonicalize you website by selecting your preferred URL addresses for search engines to use.
Handling Menu Structure and Navigation
Search engines usually place more weight on primary menu and navigation items. This means that you need to put a great deal of effort into selecting the right items and word them appropriately. Other relevant, but less important links can be included in the footer or a secondary page. This helps ensure that search engines index the most important and relevant content.
Have Unique Industry Specific Content
One of the top SEO tips for every website, eCommerce or not, is to have rich and unique content. If your eCommerce site sells to a specific industry, then your content should reflect that and focus on that industry. There are numerous types of unique content that can be created including manuals, articles, interviews, reviews, technical resources and FAQs. The unique content not only gives search engines more data to index, it also provides your customers with valuable information. Having valuable resources can establish you as a trusted and knowledgeable player in your field, which will greatly increase your likelihood of closing a sale.
Categories and Subcategories Need Their Own Landing Pages
Categories and subcategories provide you with the opportunity to present more focused and richer content. To make sure that search engines index these pages, they need to have their own unique content and landing pages. This will give your categories, products and product data greater value and optimize them for search engines.
Clarity Can Help
Clarity eCommerce was built with all of these SEO concepts and more in mind. SEO is a constant and crucial activity, so having it built in to your platform can save time and improve your results. Our SEO experts at Clarity have years of experience helping clients reach more customers by improving their search engine ranking. We have helped numerous businesses better understand how search engines work and helped them tackle search engine algorithms. To schedule a consultation with one of our experts, call or click to contact us today!