Target Your Audience
Another important aspect of marketing is paid advertising. A lot of off-the-shelf auction software doesn’t incorporate robust paid advertising capabilities, while custom auction software can have that added.
Nonetheless, it can be extremely advantageous to generate paid ads for common platforms like Google AdWords, Bing, Yahoo, standard advertising formats like banners, and dynamic ads that, for example, show a countdown timer which can be really enticing.
It depends on the industry and the scenario, but if it makes sense for your business, there are many approaches to paid advertising that Clarity eCommerce Framework™ provides, including retargeting.
It would make sense to incorporate paid advertising if your business is focusing on specific or high-end clients for auctioning manufacturing equipment or expensive jewelry.
Potential clients might be looking at certain resources, such as Zillow, Wall Street Journal, automobile sites, or other industry publications, depending on what they are looking for. All of these are places you can target and dynamically show content related to those platforms.
Because of the benefits of paid advertising for both B2C and B2B auctions, we encourage you to look for a platform that enables integration and automation of advertising, in addition to tracking abilities for analyzing the advertising’s performance.