Creating a Flexible Product Detail Page

Make the Most of Your eCommerce Product Catalog

One of the most beneficial eCommerce business solutions Clarity Ventures provides is the ability to customize every product detail page for an eCommerce catalog. It’s important to remember that product details go well beyond the size, shape, and color of an item. Details also include the sales aspects such as price, promotions, and marketing automation strategies. The top B2B eCommerce platforms incorporate all of these at the page level, category level, or site level, making changes easier on anyone who is creating the pages and the promotions. 

It doesn’t matter whether a company is selling a digital product or physical one, or if they’re using a C2C or B2B ecommerce business model. When you choose a custom eCommerce platform developer like Clarity, the most complex functions of the world’s best website become available. Here are just a few of the most important modules that SaaS and off-the-shelf offerings might not allow customization for. 

It’s very important to have the option to show promotional prices that might be applied. For example, every customer might see a quantity-based discount, or you could limit that discount information to only customers who are logged in. Offers such as “buy on, get one free” and “buy three and save 25%” can easily be set up as well. In addition, it’s important to present every possibility of quantity break as an option, not just the next tier. For example, a customer who plans on buying 400 units should be shown the price break at 500 units, but showing them then even bigger discount at 1000 could convince them to stock up. 

Price breaks can also be set up across similar but not-quite-exact items (mix-and-match). A customer looking for frost protection for a nursery could get a discount on frost tarps, no matter whether they’re 50-foot, 100-foot, or 250-foot version of the same product. This is often offered at the category or subcategory level. 

Discounts can also be applied if a customer is part of a rewards program, and these discounts can be on the entire site or limited to category-specific pricing rules. This is very useful if you are running an ad campaign for specific (and similar) items, or want to offer loss-leaders as part of your eCommerce business model. 

Selection and Customization

Sometimes customers choose from pre-selected options and might be shown the quantity available. This helps to spur action if there are only a few of a particular item in stock. Other times they might be led to a different item if the one they’re looking for is no longer available. 

There are times when a simple choice isn’t enough, and that leads to a very different eCommerce business model. Companies that offer product customization allow a customer's designs to be uploaded to the site and then applied to physical items. These items might be t-shirts, coffee mugs, pens, and many other types of promotional or team-building material. This means that the product detail page has to have a special place to upload the image in addition to the many other options offered (size, color, finish, etc.). The image the customer uploads can’t just be static, though; it needs to be usable. Special features let the customer immediately see their product on a virtual object, and they need to be able to change the size of the image as well. At that point they might want to change the color of the item, and that decision must occur without resetting the entire process. 

The ability to offer auctions is one of the most common failings of SaaS-based and off-the-shelf software. It’s a specialized option that is often left out of packages, or it requires a completely different platform to run. That just means unnecessary development costs and additional strain on the sales portal. 

Auctions are often offered in C2C eCommerce, but they’re also a part of what we’re asked to include during B2C and B2B eCommerce development. We’ve incorporated many auction modules for our clients that integrate directly into our core platform. This means it’s as much a part of the portal as any other aspect of the business, and it integrates seamlessly. 

Marketing Options

It’s important to remember that product details are marketing details as well. They’re not just there to provide information; they’re there to get people to act. When picking an eCommerce framework, it vital to find on that can support your marketing efforts as well. Clarity can provide you with the following marketing options for your eCommerce catalog. 

• Information about Promotions – We mentioned this above, but customers don’t just need to know that a sale is happening...they need to know how much more time is left. This could spur them to hit the purchase button sooner. 
• Time to Ship – Customers might be more willing to purchase if they know they can get an item sooner rather than later. A robust eCommerce platform will be able to take multiple shipping locations into account and show them how quickly they can get the item. 
• Visualize Shipping Vessels – Icons can be incorporated onto pages and into shopping carts to show how much of a shipping box, pallet, or truckload is full. If a customer is paying by the container, they might be willing to purchase more items if there is still space left. 

Clarity Can Make It Happen

eCommerce platform modules can make a big difference in how efficient your business is and how well your products are marketed. Clarity has worked with hundreds of businesses to get them the custom solutions to their eCommerce needs. We can provide the most exciting new platform options that the top B2B eCommerce platforms use, whether you’re a small business or at an enterprise level. Let us show you what we can do.