CHRIS: Just to break some of these down, an example of the customer-specific pricing might be: This one customer was the first customer that joined the buying group, and they just get 20% off on everything. And then the rest of the customers fall into three different tiers. So maybe they have a role assigned to them. And based on their role, they either get a 5%, 10% or 15% discount. So that customer-specific pricing is 20%.
Maybe it's just customer-specific for one product. Maybe the sales team made a deal and there was a vendor that we wanted to start bringing into the buying group, and this one customer committed, no matter what, every quarter I will buy a thousand units. If no one else buys anything, I will buy the thousand units as long as you give me a 20% discount, and then whatever anyone else doesn't buy, I will soak up. But if all thousand units are sold to other members, great.
So we can do things like that to help you expand your reach and leverage the customer-specific pricing or discounts to be able to do that. But then the typical scenario would be the customers would have different tiers of pricing based on their roles. This can be granular down to a product category, subcategory, or category level. It can be based on purchase amount. So if somebody purchases $100,000 worth of items during the year, then they start to get a 2% additional discount and the next hundred thousand they get another 1%. We can do things like that.
The other thing that I would say, and I'm hitting on a lot of topics. Ron, I'm expecting you to go back and tweak some of these for folks and point a few other things out. But one of the other big things that we want to look at here is, again, putting yourself in the shoes of the user. We want to learn what they're looking for, so we have a tracking system inside of the buying group software that we provide that actually tells us what people are looking at. It's not a third party, it's native to the platform.
This allows us to do machine learning, just really simple suggestions. We can do some really sophisticated or very simple suggestions, like, “People with your browsing history on the site have found these items to be helpful. You seem like you're focusing on these categories the most, we're going to show you that content more when you're on the site.”
And being able to present information based on selections. If they're looking at a certain product type, then they need to have related accessories, possibly the ability to work with a kit and break it apart, things like that, that ultimately, if you're buying in a buying group scenario and you bulk purchase something and you don't have a necessary component, that could be a showstopper for you. We want to be able to provide this recommended and related content related purchases. Any thoughts on these? I'd love for you to drill down on some of them as well.
RON: Oh, yeah. We've talked a lot about the front-end tiers, but we really didn't talk about the back-end tiers too, because tiers are a really big one. You might have a tier for CFOs. They're the only ones that can come in and pay an invoice. You might have a procurement manager that approves all orders over $1,000. So any of your users can come in and they can order up to $1,000, but if a cart goes over $1,000, it has to go through an approval process.
With dynamic content, you may have a certain tier that are dealers or redistributors, and so they need all of the warranty brochures and catalogs and other things that go along with reselling the products. So when they log in, they have a whole other section of the group purchasing platform's website and/or of the products that makes it available so they can download the additional marketing, videos, and demonstration collateral for reselling the products and things like that. I mean, we could literally spend an hour on this slide alone. But yeah, that's a great one.