Ron Halversen, vice-president of sales and marketing at Clarity Ventures, discusses Clarity's specific way of dealing with product subscriptions.

Hi, Ron from Clarity. One hot feature you may want for your eCommerce solution is the ability to offer subscriptions, which is not only convenient for your customers, but provides predictability and stability in your company's revenue stream. Offering discounts for longer terms may also mean taking a little less margin, but can extend the guarantee in total revenue. Being able to offer subscriptions is both dependent on the eCommerce solution as well as the payment provider.

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To showcase this feature, let's visit one of Clarity's clients, ScentAir. If you have ever have been in a hotel bathroom and it smelled nice, there's a good chance that you're smelling a scent from our client.

Most of ScentAir's clients are B2B and need to continuously refill those scents month over month. Clarity designed and built a clean site and integrated it with their Sage X3 ERP on the backend to process and handle fulfillment and purchases on term.

Let's take a quick look at the scents by selecting the luxury resort series. From there, I like the Tahitian Lime Wood selection. Then I'd decide whether to order just a single item or choose for monthly or quarterly billing with Autoship. I opt for the monthly billing and choose to continue to shop for a second scent. I navigate back to the catalog and scroll down to Amber Blossoms. Now I've never smelled that scent so I opt to order a single item.

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Let's now view the cart. One of the custom upselling experiences on this eCommerce subscription platform was the ability to visually see those options again coloring our selection in green, as well as now displaying the savings that they could receive if they changed to a quarterly billing cycle.

I changed my mind and flipped the Amber Blossoms to monthly billing and the Tahitian Lime to quarterly. I finally opt to up my quantity from one to three and I'm ready to check out.

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So there you have eCommerce subscription software. This example provides an option to choose your billing cycle on the product page as well as an additional visual upsell opportunity to switch and save more when you go to checkout. Thanks for watching.