SALESFORCE SOLUTION INTEGRATION: WHAT YOU NEED TO KNOW
Integrating a SalesForce Solution to Your eCommerce Platform
Integration is the connection of all the pieces of your company, under a master data management umbrella that connects departments, processes, data, and what happens behind the curtain with what customers see. It can help with workflow efficiency, acceleration of task completion, streamlined approach to data handling, avoidance of keeping copies of the same data in various departments, easy update of data, and a cleaner connection across all fronts of your business. Arguably, integrating a SaaS eCommerce solution on a cloud-based eCommerce platform is much easier and faster than integrating on an on-premise platform. Depending on the SaaS solution you have chosen, a Salesforce eCommerce integration might be easier, and overall more beneficial for your business.
SalesForce Solution Integration: Are There More Benefits... We already covered some important benefits a SalesForce solution can offer to your business, but that was not everything. There are some other benefits that such a solution can bring to your business:
- Access to the AppExchange: this is a marketplace, where SalesForce users can access third-party apps, pre-developed automation extensions, and various solutions used by other users, including access to consultants who can help with specific problems.
- Better customer service: getting to know your customers can lead to a more personal connection, even if that is through your eCommerce platform. In result, a more personal connection between your company and your customers can lead to increased conversions. All of that can be achieved through the numerous personalized marketing approaches, which SalesForce is famous for.
- Connection between back-end and front-end: having a streamlined connection between all business front can offer massive benefits with regards to effective workflow, better communication across departments, reduced waiting times, and overall reduced cost.
- Robust and intelligent B2C and B2B solutions: whether your company engages in B2C or B2B commerce, a SaaS solution by SalesForce can benefit you, by providing numerous capabilities for every stage relevant to eCommerce, making sure to meet the complex needs of B2B commerce, and offer the element of personalization for B2C commerce.
Two Issues You Should Watch Out For During Integration and How to Avoid them... Despite all the benefits and the generally straightforward implementation of a SaaS-based SalesForce solution to your eCommerce platform, there is a general issue that you might want to keep an eye out for during eCommerce Salesforce integration. Of course we refer to data security, which during integration across different platforms, and potentially different products, might be compromised. Another potential issue is ensuring that the solution you use covers your needs.
Given the abundance of extensions and applications available on AppExchange, which is constantly updated, you need to make sure you use the right one for your needs. Your eCommerce platform is like an alive organism, its needs might change as your business evolves. So you need to regularly review the fitness of APIs and extensions used, to better support your business.