HIPAA eCommerce

Catalog Pages for HIPAA eCommerce

Updated May 3, 2023  |  5 min read

Why Use Catalog Pages for HIPAA eCommerce?

Clarity's catalog pages can be configured in a number of different ways; and you get to pick the features that are most useful for your HIPAA eCommerce platform and customers. Specifically, catalog pages are especially useful for displaying products within categories and subcategories that customers can use to search with in an intuitive way.

Our HIPAA eCommerce platform is made to be adaptable to your particular HIPAA compliant business, so you can customize your catalog pages in the best way for you.

How Catalog Pages Can Help HIPAA eCommerce

Catalog pages can help not just with navigation and searching for products, but also with search engine optimization and machine learning. Dynamic filters can be applied to a search based on a particular user's preferences, filters, and recent search history. This makes it easier to find and repurchase things a HIPAA eCommerce customer might reorder frequently (though they can also make use of shopping lists and subscriptions).

Catalog pages also make it possible for HIPAA eCommerce platform users to browse multiple products easily, filter search to their preferences, and view any promoted or discounted items. With Clarity's HIPAA eCommerce solution, your catalog pages can be customized for your exact needs.

Catalog page.
Catalog pages on hipaa eCommerce platform.

What Catalog Pages Can Do for Your HIPAA eCommerce Business

With numerous ways to search and filter the catalog pages, you can enable every feature your HIPAA eCommerce platform needs to increase conversions. Make your HIPAA compliant website easy to use, dynamic, and catered to your customer base. Give customers a view of top-selling medical devices and tools, feature recommended and frequently-bought-with products, and show how many items are in stock for each product.

Customized catalog pages make your HIPAA eCommerce site more intuitive and user-friendly. This improves customer satisfaction and thereby improves retention and conversion rates. Let's go over all the ways you can tailor your catalog pages with Clarity's HIPAA eCommerce platform.

Catalog Page Configurations

Here are different ways product catalog pages can be configured for your eCommerce platform:

  • Category Landing Page – Categories are displayed on the landing page. The user selects one and browses items within that category.
  • Browse by Industry – The user selects a particular industry to view the products and options within that industry.
  • Subcategory Selection – Within categories are subcategories, which further help users manage their search. Within a subcategory, dynamic filters apply to that search.
  • Card Format – For each top-level category on the page, the name of the category is displayed below an image, each one contained in its own card.
  • Tree View – Categories and subcategories are listed out, and each one can collapse and expand so the user can view just what they want to.
  • More Visuals – Each category has an icon, so that within each category the user has a visual associated with it.
  • Subcategory Detail – Each subcategory has a description that gives the user some basic information about it. Below that are related subcategories.
  • Full List – The user can expand and collapse a fill list of (sub)categories as they navigate.
  • Number of Items Available – Within a category or subcategory, a number is displayed that shows the number of items that are available.
  • Filter and List View – Users can see the available categories and subcategories in a list where they can filter and sort them in different ways.
  • Immersive Page – A visual component, such as a banner, presents a top-level category at the top of the page. The imagery visually represents the category.
  • Dynamic Featured Items – Featured products can be shown dynamically at the top of the page for more interaction.
  • Queueing Featured Items – Featured products can be queueing up for display from a back-office data source like an ERP.
  • Ad Displays – Ads on webpages can be from vendors, a buying group promotion, or other sources.
  • Top Selling Products – It’s helpful to users if you display the top selling products within a (sub)category.
  • Specific Subcategory Presentation – Within a subcategory, the information and displays are specific to that subcategory.
  • Applied Categories to Catalog – Once the user gets to the catalog, the categories and subcategories selected are applied and filtered for.
  • Particular Content Overrides – Each category within the eCommerce platform can have the same layout but its own content on the page.
  • Closeouts and Featured Items – Within the displayed products list, you can include closeouts, featured products, new items, most popular, recommended, or a specific brand.
  • Account-Based Filtering – Filters can be applied based on the account type (e.g., personal vs business) or preferences set by the user.

These are all things that we can do within our platform. If you don’t already have catalog pages set up, or if you’re looking to improve your current system, check out our featured client projects and feel free to contact us.

Working with Clarity

We have a complimentary discovery process where we’ll come up with a solution that’s best for your business. There are no strings attached and no risk to you. So why not give it a try?

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Autumn Spriggle is a Content Writer at Clarity Ventures who stays up to date on the latest trends in eCommerce, software development, and related topics to provide readers with the latest and greatest. She strives to help people like you realize the full potential for their business.