Incorporating Industry Best Practices
Catering to the Specific Needs of Your Audience
To give an example, searching for something like “Lawn Mower” will cast a vast net. The search engine will present a user with tons of relevant websites as the search is very general.
But what if a user searches for something specific? For example, if a user searches “John Deere 1987 combine tractor style lawnmower 54 inches.’ Now that is too specific of a search, but the user requires precisely just that. Maybe the user
is looking for, say, a replacement piece for their lawnmower and your International eCommerce website is selling that particular piece. Someone is then obviously going to find your site in the results.
There are not going to be a lot of other pages that have those exact search terms on them.
So essentially, the first thing that you can do is focus on these long-tail keywords. As the example above shows, this is the specific set of content that almost no one else out there will generally be targeting. Therefore, localized SEO for
international eCommerce can be a powerful tool. You can take advantage of it and build it over time.