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How to Get the Most Revenue Out of Your Website

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Increasing Revenue by Scaling Internationally

International eCommerce can significantly benefit from organic SEO or Search Engine Optimization. Search Engines are on a constant prowl for content for their users. Websites continually get indexed. Engines download website data and store it into their databases. It allows them to optimize search results for their users.

However, a search engine tailors its results not only on a global spectrum. But it also generates user-specific results using the data collected. It learns over time what particular individual demands. This is how a search engine can deliver a user with the most optimal search results for their input.

There are a lot of factors that drive organic SEO. These factors accumulate and make SEO a very high payoff opportunity. Naturally, the payoff is even higher when an international eCommerce platform is focused on optimization. So, what are these elusive factors that make a long term organic SEO campaign successful? We are going to talk about the multitude of factors, such as the domain’s keyword phrases, along with internal or external linking, and the website’s content itself. These factors together determine how well a website does ultimately.

What Makes You Standout?

Determining Your Individuality

The most important part of SEO is to determine what your site is supposed to be. We think that the first thing to do is to assess what the niches are. Determine what the markets are that might have the lowest hanging fruit with the least competitive challenge or overhead. Ultimately, the best way to go about organic SEO typically is to focus on areas that are going to generate cash flow. It is going to be harder in more competitive markets. So, you need to determine what makes your international eCommerce platform different than others. It will allow you to generate valuable traffic.

What we would do is start by looking for specialized niches. You have to look for specific regions that may not have a lot of competitors. Pay attention to the various segments. You can then build up your site in those particular areas that will make it into a relatively valuable niche of its own. You can then continuously keep on adding and improving those areas. It will give you a bunch of long-tail keywords to work with that will help in generating profits.

Incorporating Industry Best Practices

Catering to the Specific Needs of Your Audience

To give an example, searching for something like “Lawn Mower” will cast a vast net. The search engine will present a user with tons of relevant websites as the search is very general.

But what if a user searches for something specific? For example, if a user searches “John Deere 1987 combine tractor style lawnmower 54 inches.’ Now that is too specific of a search, but the user requires precisely just that. Maybe the user is looking for, say, a replacement piece for their lawnmower and your International eCommerce website is selling that particular piece. Someone is then obviously going to find your site in the results. There are not going to be a lot of other pages that have those exact search terms on them.

So essentially, the first thing that you can do is focus on these long-tail keywords. As the example above shows, this is the specific set of content that almost no one else out there will generally be targeting. Therefore, localized SEO for international eCommerce can be a powerful tool. You can take advantage of it and build it over time.

Incorporating Industry Best Practices

Building Core Pages that are Keyword Rich

The overall purpose of all that keyword building should be to direct users from specific pages to general ones. These are your core pages. Core pages are the hub of core topics. These core content areas are unique and have valuable content.

We can consider the John Deere example once again. All of the John Deere long-tail keyword pages might typically point to a John Deere category page. This core page has a lot of information about John Deere tractors or John Deere riding lawn mowers or John Deere accessories. And so, each of those pages can have specific information that the search engines are going to find as the site gains traction. It is all going to be unique content that can be useful for the user. So, we suggest that you build up champion pages or core pages that are really high value.

Creating Beneficial Relationships

Widgets Making You the Hub for External links

An essential tool that we believe that a lot of businesses neglect is utilizing widgets. These resources help give the site value- beyond the domain itself. You might provide calculators or embed-able components that people can put onto their site from your international eCommerce site. Anything within your industry that can provide value can be useful in the long term for people to link back to your site. It could be something simple like manuals and instructions and practice guides for a particular niche. Or maybe something straightforward, like an actual embed-able resource or calculator or tool.

All of those things will generate links and help people point to the site or sites that you have set up for each of your different domains. Each of those different regions will have the benefit of getting external links pointing to them. Search engines typically use these as a signal that the content is more valuable than competitors. The platform that has more valuable external links is going to win and get a higher ranking in the search results. More top rankings mean more visibility. Improved visibility equals more clicks and, therefore, more revenue.

How can Clarity Help

Clarity International eCommerce Experts

If you have any more questions related to this topic, we encourage you to reach out to our experienced team. They can provide a complimentary analysis. Or answer any questions about the next step in the process of expanding your eCommerce platform internationally. We certainly look forward to answering your question and talking with you about your upcoming international eCommerce project.

As you plan how to expand your eCommerce platform internationally, we encourage you to go through the resources below. Some of these can be helpful for your project.

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