How Can Multi-Vendor eMarketplace Tailor to D2C?

Going Directly to the Consumer

D2C means cutting out any intermediaries between the creator, or manufacturer, of the item and the recipient, or purchaser, of the item. Many marketplaces can benefit the manufacturer significantly by cutting out the intermediate steps in the process.

This can be a lot of different things, like removing a publisher or publishing company from the process, it might take a pretty significant percentage each. But basically, the marketplace platform can allow an artist, or producer of content, to go directly to the consumer. This allows the producer of the content to keep a higher percentage of the outputs that would be generated.

In a typical case, the eMarketplace can enable this workflow where sellers of items, or manufacturers or distributors, get information about the infrastructure and a resource where they can interact with a vast number of consumers of their items, without having to generate those customers, but they can sell directly to those customers.

In this way, the marketplace can facilitate gathering both the manufacturers and the purchasers so they don’t have to do that. And typically that type of a market place infrastructure that takes care of that allows a manufacturer, the original creator, to be able to bypass intermediaries that would otherwise be necessary for the business to be able to sell or promote, or deal with any of the steps in the process that they otherwise wouldn't be able to do.

Increase Marketplace Growth

This is type of marketplace can grow over time, especially in a particular niche or a particular focus area. This is a powerful feature for the manufacturers and for the consumers, because removing the intermediary can drive up the value. It can allow the manufacturing company to use the additional margin that they can get to dramatically improved the offering. They can get a lot more direct feedback from the customer.

The eCommerce marketplace can facilitate this process of getting direct feedback to the manufacturer from the customer, enabling the manufacturer to reach the customers without having to sacrifice significant amount of margin to intermediaries.

This can allow the interaction between the manufacturer or the seller of the item and the buyer to get into an upward spiral for both parties, where they can both benefit dramatically more than they would if there were multiple intermediaries involved.

Automation of Processes

Sometimes the intermediaries are adding value that the marketplace can subsume, and this would be things like being able to manage necessary inventory, dealing with the logistics, and a lot of the back office components of the fulfillment around shipping, invoicing, customs, duties, and taxes.

This can all be automated through the marketplace, and so this will allow the manufacturer and purchaser to interact in a very direct way, without being a burden to the seller. Just by automating away a lot of what would otherwise be intermediary, companies that would otherwise have to facilitate, so a D2C marketplace can be extremely powerful.

There are a lot of other components that are powerful here too. A lot of D2C models require the ability to scale up the interaction between the seller, the manufacturer, organization, and the buyer. There may be fairly complex ordering and interaction that has to happen, and intermediaries that would typically exist won't be there.

Maybe this is a sales engineer role or some form of configuration that needs to happen for a complex ordering process. The marketplace can help facilitate this by enabling chat between the seller and the buyer.

With a workflow process or wizard, it’s easy to make the right selections and have advanced search and filtering. The purchaser can then find and source the right items from the manufacturer each time, without needing an intermediary.

Additional Resources for eMarketplace

• Key Marketplace Considerations
• Filtering and Categorization of Products
• Content Sourcing Practices & Workflows
• Best Buyer Dashboard Features
• Best Cart Features & Workflows
• Best Checkout Workflows & Payment Methods
• Establishing an eMarket - Vendor Portals
• eMarket Success - Vendor Portals
• eMarket Line of Business Integrations – Vendor Portals
• eCommerce Inventory Management – Vendor Portals
• Marketplace Advertising Best Practices – Vendor Portals
• Key Aspects of Split Shipment for eCommerce Marketplace Management
• Split Payment Utility in Marketplace Software
• Considerations for RMAs in eCommerce Marketplace
• How Multistore Platforms Support Global Marketplace
• Design Your Multivendor Marketplace for C2C
• Multi-Vendor Marketplace Development

• eMarket Integrations: Products, Categories, & Marketing Content
• eMarket Integrations: Customer Specific Pricing Rules
• eMarket Integrations: Warehousing & Inventory Strategy
• eMarket Integrations: Region-Specific Shipping Process
• Enhance Marketplace eCommerce Checkout Flow
• SSO Benefits for Your eMarketplace Platform
• ECommerce Multi-Store
• EMarketplace Benefits of Single Sign-On: Case Study
• Benefits of Multi-Factor Authentication in Electronic Marketplaces
• Marketplace Examples: Country-Specific Vendor Portals
• EMarketplace Platform Example for Buying Groups
• Marketplace Capabilities for Expanding Buying Groups
• Multi-Store & Multi-Vendor Marketplace Management
• Advantages of Multi-Store and Multi-Vendor Platforms
• Challenges for Multi-Store and Multi-Vendor eCommerce
• How Headless CMS Enhances Multi-Vendor eCommerce
• How Can Multi-Vendor eMarketplace Tailor to D2C?