Steps to Get Started
These marketplace platforms allow the vendor, seller, and manufacturer to self-service and register. One thing that Clarity offers is a very streamlined onboarding process with steps and simple guiding that is gamified so that as the vendor gets started, they understand the key aspects of the community and the governance of the community. These steps and guidelines are based on your business rules and requirements within your marketplaces and industry.
It helps to be instructive and opinionated about how vendors should go about providing their content and setting everything up and describing their offering. Then, when users are on the site, they are getting a consistent and positive experience. This is the main point of the vendor portal and registration process. We want the end user, or the buyer, to have a positive experience so that the vendor can find great customers that continue to purchase products or services—it’s a win-win scenario. That’s the ethos or appeal of this vendor portal.
In accordance with providing a great user experience, the registration process can also include verification steps. Verification of vendors builds trust from the buyer’s point of view, and lets you know that vendor is legitimate. Things like identity, background, credit, address, and domain for a business are all useful things to verify. Once we’ve done that, we want to make it a smooth transition for them to bring their content into the site.