Best Cart Features & Workflows

Remaining Competitive With Direct Integrations

In addition to the cart itself, a lot of carts show detailed information like shipping costs and a shipping estimator. That can be key to help someone determine if they're going to convert, if they're going to process a checkout, or if the shipping or the taxes are too high. If this causes the total product price to be too high it can be a challenge to drive users to convert. We recommend direct integrations with the ability to tie into external pricing data wherever possible, so the pricing is as accurate as possible. These integrations will be reflective of the latest market pricing for shipping and taxes should be similar across any marketplace site.

In order to have a competitive price, you need to have correct tax information. You need to make sure the business is able to submit and permit those tax payments. Apart from the legal aspects, you can ensure you’re matching competitors who should all be charging those taxes as well. Many marketplaces will have customs and duties for international marketplaces. That's a capability that you'll want to consider whether or not you need even if it's in the longer term. It's worth asking about delving into these capabilities during the configuration stage.

Managing Unique Customer Information

Those are all standard options that should be present in any marketplace. You also want to consider the cart that shows up whenever somebody is in checkout, so that once somebody proceeds to checkout, they see no reason to back out of purchasing; you want a conversion-oriented design... Where the cart within the checkout page itself has very specific capabilities, some consumers will wish to modify their cart on the cart page. Depending on the scenario and your particular marketplace you might want full functionality, something that both the Clarity marketplace platform and many others can do for you. We encourage you to think about what your business will need and what customizations your business needs for the cart itself.

It's a key component to be able to translate customer specific information if needed. Customer specific pricing, possibly inventory status, etc. If a user has added a lot of items, they might benefit from a notification if they've added too many, causing some to no longer be in stock. The ability to quickly look up whether our clients will have a bulk upload where they'll actually have an Excel file or some kind of import file that they can bulk upload order items. Ultimately these are all things that you want to consider from the long-term perspective with your marketplace. You'll start to see requests from end users, and you will benefit by having these available off the shelf or at least highly configurable off the shelf solution features without having to create them from scratch. One of the strong suits of the Clarity eCommerce marketplace is that it really does have all of these and more as highly customizable components. It also has items that we've employed before on anywhere from a dozen to possibly hundreds of implementations of the Clarity platform.

Clarity Can Help

We encourage you to reach out to us. If you would like to discuss anything or have any questions about the best practices for your cart component within your marketplace, Clarity can help guide you through the entirety of your marketplace lifespan. In addition, we have provided guides below you can dig into to get more specific details on each of these topics above. We look forward to talking with you soon!