Driving More Conversions
Location-Based Discounts & Coupons
Location-based discounts and pricing is a powerful capability to help drive conversions. Many sites have different types of discounts. There are capabilities to set limits per user, by product category & byproducts, or possibly by vendor. There might be a traditional limited-time coupon discounts with promotions. A lot of times they're needed so that a promotion can drive traffic and revenue during a busy season. In addition, it would be possible to also do special buy X get Y free or discounted. Effectively reducing not just the product cost, but also things like the shipping and handling. For example; You buy X number of items, you get free shipping, etc. These are important capabilities inside of the cart you will want to consider when evaluating a marketplace.
We've gone into each of these topics in detail inside of our marketplace resource center and you can see links to those sections below. Ultimately, the cart itself isn't just what's on the cart page. There are several different standard requirements for the cart throughout the application. You will want to have a nice consistent header that shows the cart, and again, if desired can show the discounts in the taxes and shipping. Folks can get a quick glance view of what's in their cart, what’s contributing to the total cost shown for the cart and being able to apply things like discounts. We would typically refer to that as a micro cart or a mini cart and those are typically situated in a header on every page or possibly as a little icon in the footer in some cases or even a floating sidebar, depending on the configuration of the site.