An infomediary website will typically include particular information that businesses may need on specific companies or industries. The type of information that will be available will depend on the industry the website targets. The site may have reviews or rankings of businesses and companies. This information will help businesses evaluate who they want to buy from in B2B eCommerce. The site may also have comparative information, such as prices or customer service. Again, this serves to make customers more informed in the B2B business.
Similarly, the B2B infomediary website may supply unbiased information or instructionals. This includes expert advice or white papers on topics that businesses may be interested in. As mentioned before, businesses in B2B eCommerce want to research on their own to make the best buying decisions. They can receive relevant guidance and information through the channels of the many infomediary websites.
Types of B2B Infomediary Websites:
Infomediary websites generate revenue in several ways. They may display advertisements on their sites or take listing fees from businesses. Since these sites are so vital to maintaining the flow of relevant information, they have plenty of opportunities to profit through their services. These sites operate on a few business models. One of the models is the registration model, in which users need to register on the site to get access to information.
Registration may be free or have a small fee. In the first case, registration may help infomediary websites get access to user contact details. These details can be useful for future sales pitches or business marketing in B2B eCommerce. It is important to note that customer engagement with the infomediary site creates more data and information. The customers access the site for information, they register and give the site new information, the site uses the information to expand its database.
Examples of B2B infomediary websites include B2B Yellow Pages and Business.com. The former is an online business directory of company listings. B2B Yellow Pages allows sellers to list their business and for buyers to find businesses to fit their needs. Business.com is more information related. It includes expert advice and articles, reviews, and other services to assist businesses. Both of these websites play a crucial role in B2B eCommerce.