An infomediary model website will typically include detailed information that businesses may need about specific companies or industries. The type of information available depends on the industry the B2B website targets. For example, the infomediary website may have reviews or rankings of various businesses and companies. This information will help companies evaluate which eCommerce business they want to buy from. The infomediary may also have comparative details, such as for prices or customer service.
Additionally, infomediary B2B websites may supply unbiased information or instructionals. This includes expert advice or white papers on topics that businesses may be interested in. As mentioned before, companies in B2B eCommerce want to do their own research to make the best buying decisions. They can receive relevant guidance and information through the various channels of the many infomediary websites.
Infomediary companies generate revenue in several ways. They may display advertisements on their websites or take listing fees from businesses. Since these sites are vital to maintaining the flow of relevant information, they have plenty of opportunities to profit from their services. These infomediary companies operate on a few business models.
One of these infomediary models is the registration model, in which users need to register on the website to access information. Registration may be free or have a small fee. In the first case, registration may help infomediary companies get access to user contact details. These details can be useful for future sales pitches or business marketing in B2B eCommerce. It is important to note that customer engagement with the infomediary website creates more data and information. The customers access the infomediary website for information, and then register, giving the site new data, which the infomediary company uses to expand its database.
Examples of infomediary B2B websites include B2B Yellow Pages and Business.com. The former is an online business directory of company listings. B2B Yellow Pages allows sellers to list their business so that buyers can find businesses that fit their needs. On the other hand, business.com is more information oriented. It includes expert advice and articles, reviews, and other services to assist businesses. Both of these infomediary companies play a crucial role in B2B eCommerce.