Accomplishing any Business Goals
Customizable Features & Capabilities
The other big component for this piece is the ability to set up a custom notification or an alert. The number one thing is to be able to clearly share with the user that it's possible to create alerts and lists that they can receive notifications on. Friendly icons that help the user interpret very quickly that it's possible to set up an alert and clear descriptive roll over text. This can help to standardize their experience with being able to turn on a watchlist and set up a notification whenever something triggers a watchlist.
Now in addition to that, the system that you're using for your marketplace ideally will have the ability to set up any kind of watchlist or set of notifications. The ideal scenario is to be able to allow the end user to modify the criteria under which those notifications come to them and modify the filters for those watchlists.
An example of potential notifications that someone may be interested in could be based on a new item getting added by a seller, possibly a specific seller that this buyer wants to follow. They have an item that falls into a particular category where they might want to see if there's either a new model, stock is refilled, or maybe a discount is available.
Those are all concepts that would make sense for a notification or an alert to be triggered. In addition, it could be possible that the seller wants to receive a notification or alert whenever they're receiving a lot of traffic and purchases. This would especially be the case if their inventory is getting low on a particular set of items. An item they may also want to see if they're getting a lot of traffic to but they're not getting purchases that match their typical number of purchases. Maybe they're getting folks looking at their items but they're not actually converting, maybe a competitor is lower than their price in the marketplace and maybe there's something wrong with their item comparatively.