Building Your Brand Name With Credibility
Reviews Verification Workflows & Practices
Needless to say, there's a lot of depth to this from the product rating perspective and is even more complex on the seller rating side of things. With product rating, we have the ability to pull in external commoditize data for really popular product types. Seller ratings themselves probably won't have that capability, but you can consider that you could pull other external data like Google reviews and Glassdoor reviews. It's possible to aggregate all of those seller reviews and use that data again that's externally available as an intermediate set of data until you get a consistent and credible set of data within the community.
Having a good accurate rating and review for a seller is a key component because a buyer is probably going to be looking to determine how reliable the seller before making a purchase. Here again just like with the products the buyers are not as concerned with looking for perfection, in fact too much perfection has pretty low credibility unless there's some form of verification process. It’s not an expectation that the seller be perfect but that they respond in a professional and reasonable manner to any issues or concerns that the buyer poses.
In addition to that if the system the marketplace itself is going into a private piracy prone area, possibly a country that doesn't necessarily have a legal infrastructure to enforce regulations, then it might be necessary to have a more extensive verification and validation process. This would apply to both the seller and the products themselves. If that's the case, then we would recommend showing a badge with the ability for the buyer to rollover and see that information. Other information you would want to display would be the details of what that verification process means and what it all entails.
In many cases we've seen a lot of depth around the business verification and of the product verification such that it's possible to say that if physical interaction occurred at every one of the sellers claim to locations and there might even be third-party pictures taken of those locations just to make sure that the marketplace itself has a good verifiable non-partisan validation happening of the seller and potentially of the different locations.