Create Credibility Through Quality
Providing Values and Quality Assurance
In addition to that, it's also possible for buyers to be evaluated and kind of genericized then presented to vendors as whether or not that buyer is a reliable buyer. Are they helpful in dealing with issues? Do they pay properly if they're not paying up front? You know, depending on the marketplace itself, there might be some pretty large and complicated transactions. So, having the aggregated data information as a backdrop into the background for review can help protect the vendor. These capabilities are available to sellers as well as buyers, and depending on how they operate within the marketplace, this can be really helpful information.
A lot of our marketplace clients can provide an extremely high amount of value to their members. In particular, their sellers or vendors on the platform by providing a detailed analysis and dashboard data around these types of points. You can essentially profile different types of buyers who are purchasing different types of items or profile buyers with the highest reviews. This provides vendors with the information on who generally with be the best to work.
When allocating advertising resources, a vendor can direct those resources around their ideal clientele. and that the best kind of choices and configuration as a vendor or seller are possible. You can see which categories are getting the highest margins and start to operate more within those categories. You can see which types of buyers are giving the highest reviews and why they're giving those high reviews. It’s possible to even determine what drives them to do that and focus the organization around those types of activities of service and support. That's a really effective way for vendors and your marketplace as a whole, deliver the highest quality of service and products.