Create Your Competitive Advantage
Logistics Key Values & Workflows
Ultimately, as one of its key value adds and competitive advantages over other marketplaces or eCommerce sites in that segment. So, keeping that in mind, this could be an absolute competitive advantage when implemented properly and a logistical nightmare when not. We highly recommend that you spend time and dig into this subject matter. In addition to the ability to leverage these resources, one of the common questions is whether or not per vendor or seller there can be different shipping providers. This can help enable the seller vendor fulfillment based on their already existing relationships and using their account information for the shipping.
We also recommend using default product information to get accurate quotes, as accurate as possible with simple weight calculations. To get even more accurate calculated shipping rates, enable the ability per vendor and per item to be able to provide full dimensional weight information.
In addition to the ability to provide quality shipping rates that are accurate, the ability to then coordinate where the items go will also provide a lot of value to the end users. Whether those items are set up to be delivered to a store or a particular split location for shipment it should be a capability for the marketplace. Seamlessly enable splitting the order or changing the location of the shipment and allowing the user to select from an address book or a store locator to easily coordinate and provide different locations for the shipment. Just basic things with regards to being able to split out the shipment and then also have it go to different locations like physical store locations.
The bottom line is that there's a lot of complexity to shipping and we would highly encourage you to dig into this because shipping can be one of the biggest variables and a major area where buyers lose trust and began to bounce from the checkout process. If you're able to leverage things like custom discounts and rules to encourage their behavior in their first checkout process or in a follow-up checkout process, there can be things like loyalty discounts, price based discounts, the ability to build a package or a pallet, etc. From a loyalty perspective, that makes it easy for the buyer to be highly encouraged and convert.
So, does the marketplace have these capabilities as you're looking at improving buyer conversions on your marketplace? Those capabilities can be the key factor in whether or not the marketplace is able to successfully scale or not. These are all things that should typically be built in and if they're not we would recommend considering the pros and cons of the platform if it doesn't have those.