Reduce Duplicate Records
The eCommerce integration of Dynamics CRM can be done in very customizable ways. Using the eConnect products, programmers can alter the way that data is transmitted to fit very specific criteria. There's no reason that any business has to rely on a solution that is designed for everyone; they can customize the solution to suit their own needs. Simple things like ensuring that an eCommerce application is verified to be unique, to prevent duplicate CRM contact records, and can pre-populate their contact information in subsequent logins.
Improved Data Quality
The eCommerce integration allows the front-end web applications to send information to the back-office programs that, in turn, can be sent to the appropriate people within an organization. This is done using the Microsoft Office platform, so there's no need to worry that any of the employees that are working with the data will be unfamiliar with the presentation. Between being able to take data from the web and give it to people using the MS Office platform, the data remains useful and comprehensible.
Higher Client Satisfaction
The benefits of eCommerce integration of Dynamics CRM are many. Businesses are able to offer a much higher level of customer service and to track the results of that customer service. They're also able to keep an open channel of communication with their clients to ensure that everyone is happy. Without this type of software, it's much harder for a business to stay on top where customer service is concerned and to ensure that their customers feel appreciated by the company that they're doing business with.