How to Integrate Your Website with Dynamics CRM 

Dynamics CRM Integration with Clarity Connect


Customizable for Your Business Needs

Integrating your CRM with your website, storefront, marketplace or portal unlocks all kinds of new functionality, which can streamline and automate many business processes, helping to grow your business and dramatically improve your data quality across multiple data sources. Whether you're looking for a Microsoft Dynamics CRM eCommerce solution, or simply looking to connect to your website or other legacy business systems, it is important to work with a developer who offers a secure, scalable, bi-directional integration solution, like Clarity Connect, that is capable of speaking the language of Dynamics CRM's REST API. Clarity offers customized integrations with Clarity Connect, the agnostic middleware solution that speaks to both systems, and stores all data transactions until confirmation that it has been successfully received on the other end. This allows the site to work independently from the back-office (during maintenance, etc.) and ensures that all data is synchronized when the application comes back online.

Dynamics CRM eCommerce Integration

How It Works

"Businesses are able to offer a much higher level of customer service and to track the results of that customer service."

eCommerce Dashboard

Building Customer Loyalty

The business case for eCommerce Dynamics CRM revolves around the capability to take full advantage of the rich data that is available within the CRM that could be pulled in dynamically to web and mobile applications. Pulling information from the CRM into the website allows for an enhanced customer experience, as customer specific information can now be displayed and interacted with on your site. This can extend into really high value areas such as customer specific pricing, shipping profiles that can include detailed freight options specific to that customer. Automated order processing in eCommerce implementations allow the website to communicate customer and order information to Dynamics CRM and update the relevant fields without any manual interference. From the business side, changes to customer accounts including things like invoicing can be done in CRM and pushed through to website and notify the customer, which again allows for increased automation of tasks that save your team time and improve the experience for the customer. 



Microsoft Dynamics CRM helps reduce duplicate contact records

Reduce Duplicate Records

The eCommerce CRM Implementation can be done in very customizable ways. Using the eConnect products, programmers can alter the way that data is transmitted to fit very specific or open criteria. There's no reason any business has to rely on a solution that is designed for everyone; they can customize Connect to suit their own needs. Simple things like ensuring that an eCommerce application is verified to be unique, to prevent duplicate CRM contact records, and can pre-populate their contact information in subsequent logins.

Microsoft Dynamics CRM helps improve data quality

Improved Data Quality

The eCommerce integration allows the front-end web applications to send information to the back-office programs that, in turn, can be sent to the appropriate people within an organization. This is done using the Microsoft Office platform, so there's no need to worry that any of the employees that are working with the data will be unfamiliar with the presentation. Between being able to take data from the web and give it to people using the MS Office platform, the data remains useful, much more accurate and comprehensible.

Microsoft Dynamics CRM helps improve client satisfaction

Higher Client Satisfaction

The benefits of Microsoft Dynamics CRM eCommerce are many. Businesses are able to offer a higher level of customer service and track the results of that customer service. They're also able to keep an open channel of communication with their clients to ensure that everyone is happy. Without this type of software, it's much harder for a business to stay on top where customer service is concerned and to ensure that their customers feel appreciated (up customer sat, up conversions) by the company that they're doing business with.



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