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Connect™

Unify Kentico eCommerce & Amazon Fulfillment for Peak Performance

Automate order processing, synchronize inventory, and streamline logistics with a powerful, AI-enhanced iPaaS integration.

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The Challenge

The Disconnect: Manual Hassles Between Kentico & Amazon Fulfillment

Managing your Kentico eCommerce store and Amazon Fulfillment operations in silos creates a complex web of manual tasks, data discrepancies, and significant operational bottlenecks. This disconnect hinders growth, frustrates customers, and drains resources.

  • Manual order entry from Kentico to Amazon Fulfillment is time-consuming and error-prone.
  • Out-of-sync inventory leads to overselling on Kentico or stockouts on Amazon.
  • Lack of real-time fulfillment status updates causes customer service delays and dissatisfaction.
  • Complex financial reconciliation due to disparate sales and settlement data.
  • Tedious product catalog updates across multiple platforms.
  • Inefficient returns processing impacts profitability and customer loyalty.
Integration Diagram
Solution Illustration
The Solution

The Integrated Solution: Kentico & Amazon Fulfillment via iPaaS

Our powerful iPaaS solution bridges the gap between Kentico and Amazon Fulfillment, creating a unified, automated ecosystem. By orchestrating data flow, applying intelligent transformations, and leveraging AI, we empower your business to achieve seamless eCommerce operations, from click to delivery.

  • Pre-built, customizable connectors for Kentico and Amazon Fulfillment (SP-API).
  • Visual, low-code workflow designer for rapid integration development.
  • Real-time event-driven architecture for instant data synchronization.
  • Robust data mapping and transformation engine.
  • Centralized monitoring, error handling, and alerting.
Implementation Timeline

Go live with Amazon Fulfillment + Kentico in as little as 2–4 weeks.

A proven, repeatable implementation approach that minimizes risk while getting your team to value quickly.

1

Access Enabled

Secure connections established to both Amazon Fulfillment and Kentico, with credentials and environments confirmed.

2

Configuration & Mapping

Field mappings, business rules, and workflows configured using visual tools and pre-built templates.

3

Go Live

Launch production-ready integration with monitoring, alerting, and support in place—typically within 2–4 weeks.

Time to Value

2–4 weeks

Typical implementation window from access granted to production go-live for most Amazon Fulfillment + Kentico deployments.

Project Phases

Discovery
Configure & Map
Validate
Launch

Engagement Model

Guided by Clarity experts with your team involved at key milestones.

Comprehensive Solution Details

  • Pre-built, customizable connectors for Kentico and Amazon Fulfillment (SP-API).
  • Visual, low-code workflow designer for rapid integration development.
  • Real-time event-driven architecture for instant data synchronization.
  • Robust data mapping and transformation engine.
  • Centralized monitoring, error handling, and alerting.
  • Scalable cloud-native infrastructure for peak performance.

Deep Dive: Integration Architecture & Data Flow

Our iPaaS acts as the intelligent orchestration layer, seamlessly connecting Kentico's robust eCommerce capabilities with Amazon's powerful fulfillment network. This architecture ensures high performance, reliability, and security for all your critical data exchanges.

Data Flow Steps

Connect & Authenticate: Securely establish API connections to Kentico and Amazon Seller Central using OAuth 2.0 and API keys, managed within the iPaaS's credential vault.

Event Triggering: Leverage Kentico's webhooks for real-time events (e.g., new order, product update) and intelligent polling/report requests for Amazon data (e.g., inventory summaries, settlement reports).

Data Ingestion: The iPaaS ingests raw data from both systems, handling various data formats (JSON, XML, CSV).

Data Transformation & Harmonization: A visual data mapping canvas and AI-assisted tools transform and normalize data between Kentico's and Amazon's distinct schemas, applying business-specific rules.

Business Logic & Orchestration: Implement complex workflows with conditional logic, parallel processing, and error handling, ensuring data flows correctly and consistently.

API Interaction: The iPaaS makes optimized API calls to the target system, managing rate limits, retries, and pagination automatically.

Monitoring & Alerting: Comprehensive dashboards provide real-time visibility into integration health, data volumes, and error logs, with configurable alerts for proactive issue resolution.

Deployment & Governance: Manage integration lifecycles (Dev -> QA -> Prod) with version control, automated testing, and secure promotion pipelines.

Data Touchpoints

Kentico Order ID <-> Amazon Order ID
Kentico SKU <-> Amazon Seller SKU / ASIN
Kentico Product Name <-> Amazon Title
Kentico Inventory Quantity <-> Amazon Quantity Available
Kentico Customer Email <-> Amazon Buyer Info Email
Kentico Shipping Address <-> Amazon Shipping Address
Amazon Tracking Number -> Kentico Order Tracking
Amazon Return Status -> Kentico Order/Inventory Status

"A central iPaaS hub connects Kentico and Amazon Fulfillment. New orders originate in Kentico, trigger the iPaaS, which transforms and sends them to Amazon for fulfillment. Amazon sends back shipment and tracking updates to the iPaaS, which then updates Kentico. Inventory levels are continuously synchronized bidirectionally between Amazon and Kentico via the iPaaS. Product catalog updates from Kentico are pushed to Amazon listings."

Pricing

Simple, transparent pricing for Amazon Fulfillment + Kentico.

Start with a single integration pair and scale as your business grows—without surprise fees or transaction penalties.

Connect™ Plan

Clarity Connect

$595 /mo

Billed annually • Includes one production integration pair

  • Unlimited transactions and API calls within fair-use limits.
  • Visual workflow designer and reusable mapping templates.
  • Monitoring, alerting, and access to Clarity’s support team.
View full pricing & options
Innovative & Robust

How Middleware Integration Works

Benefits of Integrating Amazon Fulfillment

Integrating Amazon Fulfillment fosters greater efficiency and data accuracy. Automate your critical business processes to deliver consistently outstanding results.

Hover over the steps on the right to see detailed integration points.
Data Mapping

Core Entities & Intelligent Mapping

Understanding and accurately mapping key data entities is fundamental to a successful integration. Our iPaaS provides visual tools and AI assistance to streamline this complex process.

Order

Central to eCommerce, representing a customer's purchase. Critical for initiating fulfillment and tracking status.

Amazon Fulfillment Fields

amazonOrderId purchaseDate orderStatus buyerInfo fulfillmentChannel shippingAddress

Kentico Fields

OrderID OrderDate OrderStatus CustomerGUID BillingAddress ShippingAddress TotalPrice CurrencyCode

Mapping Notes

Map Kentico's `OrderID` to `amazonOrderId` for unique identification. Harmonize `OrderStatus` values (e.g., 'Pending', 'Processing', 'Shipped') across both systems. Map Kentico's `CustomerGUID` to a corresponding `buyerInfo` structure in Amazon, if applicable.

Next Steps

See Amazon Fulfillment + Kentico integration in action.

Explore a guided demo, start a sandbox integration, or speak directly with our solution architects about your specific use cases.

Start Free Trial Request Live Demo
Real-World Applications

Integration Use Cases

Explore how the integration behaves in real business scenarios, with clearly defined steps, outcomes, and execution patterns.

Automated Order-to-Fulfillment Workflow

Automatically transfer new orders placed on your Kentico eCommerce site directly to Amazon Fulfillment for processing, ensuring rapid and accurate delivery.

Integration Steps:

  1. 0 Customer places an order on Kentico.
  2. 1 Kentico webhook triggers iPaaS workflow.
  3. 2 iPaaS validates order data and maps it to Amazon's FBA Outbound schema.
  4. 3 iPaaS calls Amazon SP-API to create a fulfillment request.
  5. 4 Amazon processes and ships the order.
  6. 5 Amazon updates fulfillment status and tracking information.
  7. 6 iPaaS retrieves updates and pushes them back to Kentico.

Business Outcome

Faster order processing, reduced manual effort, accurate order status for customers, and improved delivery times.

Frequency

Real-time (event-driven)

Business Value

Key Integration Benefits

Discover the strategic advantages and business value of seamless integration between your systems.

Automated Order Fulfillment
Seamlessly transfer Kentico orders to Amazon Fulfillment (FBA/FBM) in real-time, eliminating manual entry and accelerating order-to-cash cycles.
Real-time Inventory Accuracy
Maintain precise stock levels across Kentico and Amazon, preventing overselling, minimizing stockouts, and optimizing inventory management.
Enhanced Customer Experience
Provide customers with instant order confirmations, real-time tracking updates, and efficient returns processing directly from Kentico.
Streamlined Financial Reconciliation
Automate the reconciliation of Amazon payout reports with your financial systems, ensuring accurate accounting and faster financial closes.
Reduced Operational Costs & Errors
Minimize manual data entry, reduce human errors, and free up staff to focus on strategic tasks rather than repetitive administrative work.
Scalability & Future-Proofing
Built on a flexible iPaaS, your integration scales effortlessly with business growth and adapts easily to evolving Kentico or Amazon API changes.
Unified Data & Insights
Achieve a single, harmonized view of your product, order, and customer data across Kentico, Amazon, and other connected systems for better decision-making.
✨

Automated Order Fulfillment

90% Reduction in manual order processing time

📋 What You Get

Seamlessly transfer Kentico orders to Amazon Fulfillment (FBA/FBM) in real-time, eliminating manual entry and accelerating order-to-cash cycles.

💼 Business Impact

This benefit directly contributes to 90% improvement in Reduction in manual order processing time, enabling your team to focus on high-value strategic initiatives.

Technical Documentation

API Endpoints & Data Logic

Technical details for developers and architects.

Method Endpoint Purpose
GET /orders/v0/orders Retrieve new or updated orders from Amazon for processing in Kentico or an OMS.
POST /fba/outbound/2020-07-01/fulfillments Request Amazon to fulfill customer orders (FBA Outbound) originating from Kentico.
GET /fba/inventory/v1/summaries Retrieve detailed inventory summaries, including available, inbound, and reserved quantities.
POST, GET /reports/2021-06-30/reports Request and retrieve various reports (e.g., settlement, inventory, order tracking) for bulk data extraction and financial reconciliation.
PUT, GET /listings/2021-08-01/items/{sellerId}/{sku} Create or update product listings, including pricing and product attributes, on Amazon.

⚡ Transformation Logic

  • Standardize product identifiers: map Kentico `SKU` to Amazon `sellerSKU` and `ASIN`.
  • Harmonize order statuses: translate Kentico's internal order states to Amazon's fulfillment statuses.
  • Convert address formats: ensure shipping addresses meet Amazon's requirements for accurate delivery.
  • Apply pricing logic: adjust prices, taxes, and discounts consistently for Amazon listings.
  • Aggregate inventory: sum `quantityAvailable` across Amazon fulfillment centers for Kentico's total stock.
  • Map return reasons: standardize Amazon's free-text return reasons to predefined categories in Kentico.

🛡️ Error Handling

  • Amazon API returning 429 Too Many Requests: iPaaS automatically queues and retries with exponential backoff.
  • Kentico product SKU not found in Amazon catalog: Workflow flags error, routes to dead-letter queue for manual SKU mapping.
  • Malformed shipping address from Kentico: AI-powered validation flags error, attempts to correct, or routes for review.
  • Temporary network outage between iPaaS and Amazon: Messages are persisted and retried once connection is restored.
Support & Information

Frequently Asked Questions

Common questions about integration implementation, security, and best practices.

General FAQs

▸ What is the primary benefit of integrating Amazon Fulfillment with Kentico?
The primary benefit is achieving real-time, bidirectional data synchronization between your Kentico eCommerce platform and Amazon Fulfillment. This eliminates manual data entry, reduces errors, accelerates order-to-cash cycles, maintains accurate inventory across channels, and provides a unified view of customer and order data, significantly enhancing operational efficiency and customer experience.

Technical FAQs

▸ Which Amazon Fulfillment APIs are most commonly used for this integration?
The Amazon Selling Partner API (SP-API) is the primary interface. Key sections include Orders (for order retrieval and updates), Fulfillment Outbound (for creating FBA shipments), Fulfillment Inbound (for managing inventory to Amazon FCs), Reports (for settlement and inventory reports), and Listings (for product and pricing updates). Kentico's REST APIs and webhooks are used on the Kentico side.
▸ How do I handle Amazon's API rate limits effectively during this integration?
Effective handling of Amazon's API rate limits involves implementing intelligent queueing and batching mechanisms within your iPaaS. Prioritize critical real-time operations, and use exponential backoff for retries. Leverage Amazon's Reports API for bulk data extraction rather than frequent individual item queries to conserve API quota and avoid throttling.

iPaaS Capabilities FAQs

▸ Can I use low-code tools to automate Kentico and Amazon Fulfillment workflows?
Absolutely. Modern iPaaS platforms offer robust low-code/no-code development environments. These allow business analysts and operations teams to design, configure, and deploy complex integration workflows for both Kentico and Amazon Fulfillment without writing extensive code, significantly reducing IT dependency and accelerating automation initiatives.

AI FAQs

▸ How does AI enhance Amazon Fulfillment and Kentico integrations?
AI can augment integrations by providing intelligent data mapping suggestions, automating exception handling (e.g., flagging suspicious orders or returns), detecting anomalies in inventory levels or sales patterns, optimizing shipping routes, and improving data quality through automated validation and enrichment. This leads to more proactive and efficient operations and deeper insights.

Challenges FAQs

▸ What are the common challenges when integrating Kentico eCommerce with Amazon Fulfillment?
Common challenges include managing Amazon's API rate limits, handling complex data transformations between Amazon's specific schemas and Kentico's data models, ensuring real-time inventory accuracy across channels, robust error handling for high-volume transactions, and securely managing API credentials. Our iPaaS is specifically designed to address these complexities.

Data Management FAQs

▸ How can I ensure data consistency between Kentico and Amazon Fulfillment?
Utilize an iPaaS with strong data mapping and transformation capabilities. Implement a 'single source of truth' for master data (e.g., product information in Kentico/PIM). Implement bidirectional sync for critical data like inventory and order status, and employ validation rules within the iPaaS to catch discrepancies before they propagate. AI-assisted validation further enhances consistency.

Fulfillment Options FAQs

▸ Is it possible to integrate Kentico with Amazon Fulfillment for both FBA and FBM orders?
Yes, the integration solution can be configured to handle both FBA (Fulfillment by Amazon) and FBM (Fulfillment by Merchant) orders. Workflows can intelligently route orders to Amazon FBA for fulfillment or trigger internal FBM processes based on product attributes or order rules defined in Kentico and managed by the iPaaS.
Pricing

Simple, transparent pricing for Amazon Fulfillment + Kentico.

Start with a single integration pair and scale as your business grows—without surprise fees or transaction penalties.

Connect™ Plan

Clarity Connect

$599 /mo

Billed annually • Includes one production integration pair

  • Unlimited transactions and API calls within fair-use limits.
  • Visual workflow designer and reusable mapping templates.
  • Monitoring, alerting, and access to Clarity’s support team.
View full pricing & options
Next Steps

See Amazon Fulfillment + Kentico integration in action.

Explore a guided demo, start a sandbox integration, or speak directly with our solution architects about your specific use cases.

Start Free Trial Request Live Demo