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Amazon Marketplace + Kentico Integration

Clarity Connect™ integrates Amazon Marketplace with Kentico, automating business processes and data sharing. This robust integration connects your critical business systems to automate order processing, inventory management, and customer data synchronization.

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The Challenge

Connecting with Clarity Connect™

Clarity Connect™ links Amazon Marketplace and Kentico through automation and data sharing. Integrating these platforms benefits businesses by streamlining processes and connecting front-end and back-end systems.

Considerations when connecting these applications include security, performance, and physical access. We support both SaaS (Cloud) and On-Premises connection types.

Integration Diagram
Solution Illustration
The Solution

Seamless Integration

Our middleware platform ensures robust and reliable data transfer between Amazon Marketplace and Kentico.

  • Map custom fields from Kentico Products/Orders/Customers to Amazon Listings/Orders.
  • Support for additional Amazon-specific attributes not natively present in Kentico.
  • Creation of custom fields in Kentico to store Amazon-specific identifiers (e.g., `amazonOrderId`, `ASIN`).
Implementation Timeline

Go live with Amazon Marketplace + Kentico in as little as 2–4 weeks.

A proven, repeatable implementation approach that minimizes risk while getting your team to value quickly.

1

Access Enabled

Secure connections established to both Amazon Marketplace and Kentico, with credentials and environments confirmed.

2

Configuration & Mapping

Field mappings, business rules, and workflows configured using visual tools and pre-built templates.

3

Go Live

Launch production-ready integration with monitoring, alerting, and support in place—typically within 2–4 weeks.

Time to Value

2–4 weeks

Typical implementation window from access granted to production go-live for most Amazon Marketplace + Kentico deployments.

Project Phases

Discovery
Configure & Map
Validate
Launch

Engagement Model

Guided by Clarity experts with your team involved at key milestones.

Comprehensive Solution Details

  • Map custom fields from Kentico Products/Orders/Customers to Amazon Listings/Orders.
  • Support for additional Amazon-specific attributes not natively present in Kentico.
  • Creation of custom fields in Kentico to store Amazon-specific identifiers (e.g., `amazonOrderId`, `ASIN`).

Integration Architecture & Patterns

The integration leverages a robust, event-driven iPaaS architecture to ensure scalable, secure, and real-time connectivity between Amazon Marketplace and Kentico. This design minimizes coupling, maximizes flexibility, and provides centralized control over all data flows.

Data Flow Steps

Event-Driven Integration: Utilizing webhooks/notifications for real-time order, inventory, and content updates.

Canonical Data Model: Using an intermediate, standardized data structure within the iPaaS to simplify mapping between disparate schemas.

API Gateway Pattern: The iPaaS acts as a smart gateway, abstracting API complexities and enforcing policies.

Idempotent Operations: Designing workflows to prevent duplicate processing in case of retries, especially for creating/updating records.

Circuit Breaker Pattern: To prevent cascading failures when one system becomes unavailable, the iPaaS can temporarily halt requests to that system.

Data Touchpoints

iPaaS Core: Workflow engine, data mapper, transformation logic, rules engine.
Amazon SP-API Connector: Handles OAuth 2.0 authentication, API calls, rate limit management, and SP-API Notifications.
Kentico API Connector: Manages Kentico API authentication, REST calls, and webhook reception.
Data Persistence Layer: Temporary storage for data in transit, dead-letter queues, and audit logs.
Monitoring & Alerting: Dashboards for real-time visibility, configurable alerts for issues.
Credential Vault: Secure storage for API keys, tokens, and sensitive information.
AI Co-pilot: For intelligent mapping, anomaly detection, and automated testing.

"Conceptual diagram shows Amazon Marketplace and Kentico as distinct systems connected via a central iPaaS. The iPaaS contains connectors for each system, a visual workflow engine, data transformation capabilities, AI co-pilot, monitoring, and a secure credential vault. Event flows (webhooks/notifications) are depicted as real-time triggers, while scheduled flows handle batch operations."

Pricing

Simple, transparent pricing for Amazon Marketplace + Kentico.

Start with a single integration pair and scale as your business grows—without surprise fees or transaction penalties.

Connect™ Plan

Clarity Connect

$595 /mo

Billed annually • Includes one production integration pair

  • Unlimited transactions and API calls within fair-use limits.
  • Visual workflow designer and reusable mapping templates.
  • Monitoring, alerting, and access to Clarity’s support team.
View full pricing & options
Innovative & Robust

How Middleware Integration Works

Benefits of Integrating Amazon Marketplace

Integrating Amazon Marketplace fosters greater efficiency and data accuracy. Automate your critical business processes to deliver consistently outstanding results.

Hover over the steps on the right to see detailed integration points.
Data Mapping

Data Entity Mapping

Explore how data flows between systems with intelligent field mapping and transformation logic.

Order

Central to eCommerce, representing a customer purchase.

Amazon Marketplace Fields

amazonOrderId (string, primary key) purchaseDate (datetime) orderStatus (enum: Pending, Shipped, Cancelled) fulfillmentChannel (enum: FBA, FBM) shippingAddress (object) orderTotal (decimal) buyerName (string) buyerEmail (string, masked)

Kentico Fields

OrderID (int, primary key) OrderDate (datetime) OrderStatus (enum: Pending, Processing, Shipped, Cancelled) CustomerGUID (guid) BillingAddress (object) ShippingAddress (object) TotalPrice (decimal) CurrencyCode (string) CustomerFirstName (string) CustomerLastName (string) CustomerEmail (string)

Mapping Notes

Amazon's `amazonOrderId` maps to a custom field in Kentico or an external reference. `orderStatus` requires careful mapping to Kentico's `OrderStatus` enum. Amazon's `shippingAddress` directly maps to Kentico's `ShippingAddress`. Amazon's `buyerName` and `buyerEmail` map to Kentico's customer fields, with consideration for Amazon's masked email. Fulfillment channel (FBA/FBM) can be mapped to a custom order attribute in Kentico for internal tracking.

Next Steps

See Amazon Marketplace + Kentico integration in action.

Explore a guided demo, start a sandbox integration, or speak directly with our solution architects about your specific use cases.

Start Free Trial Request Live Demo
Real-World Applications

Integration Use Cases

Explore how the integration behaves in real business scenarios, with clearly defined steps, outcomes, and execution patterns.

Amazon Order to Kentico & Fulfillment Automation

Automate the entire order lifecycle, from a customer purchasing on Amazon to processing in Kentico and subsequent fulfillment.

Integration Steps:

  1. 0 New Amazon Order is received via SP-API Notification.
  2. 1 iPaaS fetches full Order and OrderItem details from Amazon.
  3. 2 Data is transformed and mapped to Kentico's Order and OrderItem schema.
  4. 3 A new Order is created in Kentico, deducting inventory.
  5. 4 Kentico triggers fulfillment workflow (e.g., to ERP/WMS).
  6. 5 Shipment details (tracking, carrier) are updated in Kentico.
  7. 6 iPaaS pushes Shipment details back to Amazon via SP-API.

Business Outcome

Faster order processing, real-time inventory deduction, accurate shipping updates, improved customer satisfaction, reduced manual order entry errors.

Frequency

Real-time (event-driven)

Technical Documentation

API Endpoints & Data Logic

Technical details for developers and architects.

Method Endpoint Purpose
GET /orders/v0/orders Retrieve Amazon order details for fulfillment and reconciliation.
PUT /listings/2021-08-01/items Create or update product listings, including price and quantity.
GET /fba/inventory/2020-09-04/summaries Retrieve FBA inventory summaries for stock level management.
POST /reports/2021-06-30/reports Request various reports, including settlement reports.
GET /finances/v0/financialEvents Retrieve detailed financial events for accounting.
POST /notifications/v1/subscriptions Subscribe to Amazon notifications (webhooks) for real-time events.

⚡ Transformation Logic

  • Order Status Mapping: 'Pending' (Amazon) to 'Pending' (Kentico), 'Shipped' (Amazon) to 'Shipped' (Kentico).
  • Product Attribute Flattening: Complex Amazon attributes (e.g., sizemap, colorname) are mapped from Kentico's rich content fields.
  • Inventory Aggregation: Kentico's `AvailableQuantity` is used to update Amazon's `quantity` for FBM listings.
  • Address Standardization: Parsing of concatenated address strings into individual fields for Kentico.
  • Financial Event Categorization: Mapping Amazon's diverse `FinancialEvent` types to specific GL accounts in an accounting system via Kentico's payment module or direct integration.

🛡️ Error Handling

  • Amazon API rate limit exceeded: iPaaS throttles and retries with exponential backoff.
  • Kentico product SKU not found during order processing: Order routed to DLQ, alert sent.
  • Invalid data format from Amazon for a Kentico field: Data transformation rule adjusted, failed record reprocessed.
  • Network outage during data transfer: iPaaS retries until connection is restored, ensuring eventual consistency.
Support & Information

Frequently Asked Questions

Common questions about integration implementation, security, and best practices.

General FAQs

▸ Why should I integrate Amazon Marketplace with Kentico?
Integrating Amazon Marketplace with Kentico centralizes your eCommerce operations, automates critical workflows like order fulfillment and inventory synchronization, and ensures data consistency across your sales channels. This prevents overselling, reduces manual errors, and provides a unified view of your products, orders, and customers.

Technical FAQs

▸ How does an iPaaS handle Amazon's SP-API rate limits and Kentico's API limits?
A modern iPaaS intelligently manages API rate limits for both Amazon SP-API and Kentico by implementing throttling mechanisms, exponential backoff for retries, and intelligent queuing of requests. This ensures continuous operation without exceeding limits, even during high-volume periods, and prioritizes critical real-time updates.

Low-Code FAQs

▸ Can I use low-code/no-code tools to build and manage Amazon-Kentico workflows?
Absolutely. Modern iPaaS platforms offer low-code/no-code visual designers that empower business users and citizen integrators to create and manage complex Amazon-Kentico workflows. This includes automating order fulfillment, synchronizing product catalogs, and reconciling financials without extensive coding, accelerating automation adoption.

AI FAQs

▸ What role does AI play in enhancing Amazon and Kentico integrations?
AI significantly enhances these integrations by providing automated anomaly detection (e.g., suspicious Amazon orders, unusual fees), AI-assisted data mapping recommendations, intelligent exception handling, and predictive analytics for inventory management. This leads to higher data quality, reduced manual intervention, and proactive operational insights.

Data Sync FAQs

▸ How do you ensure real-time inventory synchronization between Kentico and Amazon?
Real-time inventory synchronization is achieved through an event-driven architecture. When inventory changes in Kentico (e.g., an order is placed, stock is updated from a WMS), Kentico webhooks trigger the iPaaS. The iPaaS then immediately pushes these updates to Amazon Marketplace via SP-API, ensuring accurate stock levels and preventing overselling.

Challenges FAQs

▸ What are the common challenges of integrating Amazon Marketplace with an eCommerce platform like Kentico?
Common challenges include complex data mapping between Amazon's specific schemas and Kentico's fields, managing diverse fulfillment models (FBA/FBM), reconciling detailed Amazon financial settlement reports, handling high transaction volumes, and ensuring real-time inventory synchronization across both platforms to prevent overselling.

Security FAQs

▸ How do you handle security and data privacy (e.g., GDPR, CCPA) for Amazon-Kentico integrations?
We prioritize security with robust measures: securing API credentials in encrypted vaults, enforcing TLS 1.2+ for data in transit, and implementing strict access controls. For data privacy, we adhere to GDPR/CCPA by minimizing PII exposure, using data masking/anonymization where possible, and maintaining comprehensive audit trails.

Product Management FAQs

▸ Can I sync my Kentico product catalog, including images and descriptions, to Amazon?
Yes, our integration solution fully supports synchronizing your Kentico product catalog to Amazon. The iPaaS extracts product details, images, descriptions, pricing, and inventory from Kentico, transforms them to match Amazon's specific listing requirements, and then publishes/updates the listings on Amazon Marketplace programmatically.
Pricing

Simple, transparent pricing for Amazon Marketplace + Kentico.

Start with a single integration pair and scale as your business grows—without surprise fees or transaction penalties.

Connect™ Plan

Clarity Connect

$599 /mo

Billed annually • Includes one production integration pair

  • Unlimited transactions and API calls within fair-use limits.
  • Visual workflow designer and reusable mapping templates.
  • Monitoring, alerting, and access to Clarity’s support team.
View full pricing & options
Next Steps

See Amazon Marketplace + Kentico integration in action.

Explore a guided demo, start a sandbox integration, or speak directly with our solution architects about your specific use cases.

Start Free Trial Request Live Demo