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Connect™

Unify Amazon Marketplace with Microsoft Dynamics NAV: Real-time Commerce & ERP

Automate orders, synchronize inventory, and reconcile financials with an intelligent, AI-powered integration platform.

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The Challenge

The Disconnect Between Your Amazon Sales and ERP Operations

Managing Amazon Marketplace sales manually with Microsoft Dynamics NAV creates a chasm of inefficiency, errors, and missed opportunities. The sheer volume and complexity of Amazon's operations demand a seamless, automated connection to your core ERP.

  • Manual order entry from Amazon into NAV is time-consuming and error-prone.
  • Delayed inventory updates lead to overselling, backorders, and customer dissatisfaction.
  • Complex Amazon settlement reports make financial reconciliation a monthly nightmare.
  • Lack of real-time data visibility hinders accurate forecasting and strategic decision-making.
  • Inconsistent product data across channels damages brand reputation and SEO.
  • Inefficient handling of returns and refunds impacts profitability and customer loyalty.
Integration Diagram
Solution Illustration
The Solution

The Intelligent Integration for Amazon Marketplace & Dynamics NAV

Our AI-powered iPaaS solution bridges the gap between Amazon Marketplace and Microsoft Dynamics NAV, creating a unified, intelligent operational backbone. It automates critical workflows, ensures real-time data consistency, and provides actionable insights, transforming your eCommerce and ERP operations.

  • Real-time Order & Fulfillment Sync (FBA/FBM)
  • Bi-directional Inventory Synchronization
  • Automated Product Catalog & Listing Management
  • AI-Enhanced Financial Settlement Reconciliation
  • Customer Return & Refund Automation
Implementation Timeline

Go live with Amazon Marketplace + Microsoft Dynamics NAV in as little as 2–4 weeks.

A proven, repeatable implementation approach that minimizes risk while getting your team to value quickly.

1

Access Enabled

Secure connections established to both Amazon Marketplace and Microsoft Dynamics NAV, with credentials and environments confirmed.

2

Configuration & Mapping

Field mappings, business rules, and workflows configured using visual tools and pre-built templates.

3

Go Live

Launch production-ready integration with monitoring, alerting, and support in place—typically within 2–4 weeks.

Time to Value

2–4 weeks

Typical implementation window from access granted to production go-live for most Amazon Marketplace + Microsoft Dynamics NAV deployments.

Project Phases

Discovery
Configure & Map
Validate
Launch

Engagement Model

Guided by Clarity experts with your team involved at key milestones.

Comprehensive Solution Details

  • Real-time Order & Fulfillment Sync (FBA/FBM)
  • Bi-directional Inventory Synchronization
  • Automated Product Catalog & Listing Management
  • AI-Enhanced Financial Settlement Reconciliation
  • Customer Return & Refund Automation
  • Dynamic Pricing & Anomaly Detection
  • Low-Code/No-Code Workflow Builder

Technical Integration: Amazon Marketplace & Dynamics NAV Data Flow

Our integration solution facilitates robust, bi-directional data exchange between Amazon Marketplace and Microsoft Dynamics NAV, built on a modern iPaaS architecture. It leverages native APIs and web services from both systems to ensure secure, reliable, and high-performance data synchronization.

Data Flow Steps

Connect: Establish secure API connections using Amazon's LWA OAuth 2.0 for SP-API and Dynamics NAV's OData/SOAP web services (with OAuth 2.0/AAD for cloud-hosted).

Configure Triggers: Set up Amazon SP-API Notifications (webhooks) for real-time events (new orders, refunds, inventory changes) and scheduled polling or change data capture (CDC) for Dynamics NAV.

Map & Transform: Visually map source and target fields. Apply AI-assisted transformations, business logic, and validation rules within the iPaaS to ensure data integrity and consistency.

Orchestrate Workflows: Design multi-step workflows to automate processes like order creation, inventory updates, and financial postings.

Deploy & Monitor: Publish integration flows to production, utilizing version control and comprehensive monitoring dashboards for performance and error management.

Error Handling & Reconciliation: Implement robust retry mechanisms, dead-letter queues, and alerts for any integration failures, ensuring data consistency.

Data Touchpoints

Amazon to NAV: Orders, Order Items, Customer (limited), Shipment Details (for FBM), Financial Events, Settlement Reports, Return Requests.
NAV to Amazon: Inventory Levels, Product (Item) Data (Description, Price, Attributes), Shipment Confirmations (for FBM), Pricing Updates.

"Amazon Marketplace (Orders, Inventory, Listings, Financial Events) ←→ iPaaS (Connectors, Data Mapping, Transformation, Workflow Orchestration, AI Services) ←→ Microsoft Dynamics NAV (Sales Orders, Items, General Ledger Entries, Customers)"

Pricing

Simple, transparent pricing for Amazon Marketplace + Microsoft Dynamics NAV.

Start with a single integration pair and scale as your business grows—without surprise fees or transaction penalties.

Connect™ Plan

Clarity Connect

$595 /mo

Billed annually • Includes one production integration pair

  • Unlimited transactions and API calls within fair-use limits.
  • Visual workflow designer and reusable mapping templates.
  • Monitoring, alerting, and access to Clarity’s support team.
View full pricing & options
Innovative & Robust

How Middleware Integration Works

Benefits of Integrating Amazon Marketplace

Integrating Amazon Marketplace fosters greater efficiency and data accuracy. Automate your critical business processes to deliver consistently outstanding results.

Hover over the steps on the right to see detailed integration points.
Data Mapping

Key Entities & Intelligent Mapping

Our iPaaS provides a visual canvas for mapping critical data entities between Amazon Marketplace and Microsoft Dynamics NAV. AI-assisted mapping accelerates setup, ensures accuracy, and handles complex transformations, minimizing manual effort.

Order / Sales Order

Customer purchase details from Amazon mapped to a sales order in Dynamics NAV.

Amazon Marketplace Fields

amazonOrderId purchaseDate orderStatus fulfillmentChannel shippingAddress orderTotal buyerName buyerEmail

Microsoft Dynamics NAV Fields

No. Sell-to Customer No. Bill-to Customer No. Posting Date Order Date Ship-to Name Ship-to Address Amount Status

Mapping Notes

Amazon's fulfillmentChannel (FBA/FBM) dictates NAV's fulfillment process. Customer mapping requires logic to create new customers or link to existing ones based on buyerEmail/shippingAddress. OrderTotal requires currency conversion if applicable.

Next Steps

See Amazon Marketplace + Microsoft Dynamics NAV integration in action.

Explore a guided demo, start a sandbox integration, or speak directly with our solution architects about your specific use cases.

Start Free Trial Request Live Demo
Real-World Applications

Integration Use Cases

Explore how the integration behaves in real business scenarios, with clearly defined steps, outcomes, and execution patterns.

Amazon FBA/FBM Order-to-Cash Automation

Automatically transfer new Amazon orders, including line items and customer details, into Dynamics NAV as sales orders. For FBM, trigger fulfillment; for FBA, record the order for financial reconciliation.

Integration Steps:

  1. 0 Amazon SP-API webhook notifies iPaaS of new order.
  2. 1 iPaaS retrieves Order and OrderItem details.
  3. 2 Data mapped and transformed to NAV Sales Order/Sales Line.
  4. 3 NAV Sales Order created, inventory updated/reserved.
  5. 4 Shipment details (tracking, carrier) from NAV updated back to Amazon (for FBM).

Business Outcome

Rapid order processing, accurate inventory deduction, timely customer communication, and streamlined fulfillment.

Frequency

Real-time (event-driven)

Business Value

Key Integration Benefits

Discover the strategic advantages and business value of seamless integration between your systems.

Accelerated Order Fulfillment
Automate order flow from Amazon to Dynamics NAV, ensuring orders are processed and shipped faster, improving customer satisfaction.
Eliminate Overselling & Stockouts
Achieve real-time inventory synchronization between Dynamics NAV and Amazon, maintaining accurate stock levels across channels.
Streamlined Financial Reconciliation
Automatically parse Amazon's complex settlement reports and post transactions to Dynamics NAV's General Ledger, saving accounting hours and reducing errors.
Enhanced Data Accuracy & Consistency
Ensure product, customer, and financial data is consistent and accurate across Amazon and Dynamics NAV, preventing discrepancies and improving decision-making.
Boost Operational Efficiency
Automate repetitive tasks, freeing up valuable staff time to focus on strategic initiatives rather than manual data entry.
Gain Deeper Business Insights
Leverage AI-driven analytics on integrated data for predictive demand forecasting, optimal pricing, and proactive anomaly detection.
✨

Accelerated Order Fulfillment

30% Reduction in Order-to-Ship Time

📋 What You Get

Automate order flow from Amazon to Dynamics NAV, ensuring orders are processed and shipped faster, improving customer satisfaction.

💼 Business Impact

This benefit directly contributes to 30% improvement in Reduction in Order-to-Ship Time, enabling your team to focus on high-value strategic initiatives.

Technical Documentation

API Endpoints & Data Logic

Technical details for developers and architects.

Method Endpoint Purpose
GET /orders/v0/orders Retrieve Amazon order details for fulfillment, customer service, and financial reconciliation.
PUT /listings/2021-08-01/items Create or update product listings, including price, quantity, and fulfillment type.
GET /fba/inventory/2020-09-04/summaries Retrieve FBA inventory summaries for stock level management and reconciliation.
POST /reports/2021-06-30/reports Request various reports (e.g., settlement, FBA inventory, order reports) for detailed data analysis.
GET /finances/v0/financialEvents Retrieve detailed financial events for accurate accounting and reconciliation.
POST /notifications/v1/subscriptions Subscribe to Amazon notifications (webhooks) for real-time event-driven workflows (e.g., new orders, fulfillment updates).

⚡ Transformation Logic

  • Conditional Mapping: Map Amazon 'FBA' fulfillment to a specific 'Warehouse Code' in NAV.
  • Value Translation: Convert Amazon 'orderStatus' (e.g., 'Pending', 'Shipped') to NAV 'Sales Order Status' (e.g., 'Open', 'Released', 'Shipped').
  • Data Aggregation: Sum individual Amazon OrderItem prices to calculate total NAV Sales Order Amount.
  • Lookup & Enrichment: Use Amazon 'sellerSKU' to look up and enrich NAV Sales Line with Item details.
  • Date Formatting: Convert Amazon's ISO 8601 timestamps to NAV's preferred date format.
  • Customer Matching: Logic to match existing NAV customers by email/address or create new ones for Amazon orders.

🛡️ Error Handling

  • Amazon SP-API credential expiration or invalid token.
  • Dynamics NAV web service unavailable or connection timeout.
  • Invalid data format causing mapping failure.
  • Required field missing in source or target system.
  • Amazon SKU not found in Dynamics NAV.
  • Concurrent updates causing data overwrite conflicts.
Support & Information

Frequently Asked Questions

Common questions about integration implementation, security, and best practices.

Technical FAQs

▸ What is the primary API used for Amazon Marketplace integrations?
The primary API for Amazon Marketplace integrations is the Selling Partner API (SP-API). It's a suite of REST-based APIs that allows programmatic access to Amazon's data and functionality related to seller operations, including orders, inventory, listings, reports, and finances. It replaced the legacy Amazon Marketplace Web Service (MWS) API.
▸ How does event-driven architecture benefit Amazon Marketplace and Dynamics NAV integrations?
Event-driven architecture, primarily using Amazon SP-API Notifications (webhooks), enables real-time responsiveness. Instead of constantly polling Amazon for changes, our iPaaS instantly receives notifications for new orders, inventory updates, or shipment confirmations, triggering immediate actions in Dynamics NAV. This reduces latency, improves data freshness, optimizes resource usage, and prevents issues like overselling.
▸ What if my Dynamics NAV is on-premise? Can it still integrate with Amazon Marketplace?
Yes, our iPaaS supports integration with both cloud-hosted and on-premise Microsoft Dynamics NAV instances. For on-premise NAV, a secure, lightweight agent or gateway is deployed within your network to facilitate secure communication between the cloud iPaaS and your local NAV web services, ensuring data integrity and security.

Financial FAQs

▸ How does this integration handle Amazon's complex financial settlement reports for Dynamics NAV?
Our iPaaS automates the retrieval, parsing, and transformation of Amazon's detailed settlement reports. It extracts individual transaction lines (sales, fees, refunds, advertising costs), maps them to your specific General Ledger accounts in Dynamics NAV, and posts them automatically. AI-enhanced anomaly detection can also flag unusual entries for review, significantly reducing manual reconciliation effort and improving accuracy.

Platform Capabilities FAQs

▸ Can I use low-code/no-code tools to build complex Amazon Marketplace workflows with Dynamics NAV?
Yes, our modern iPaaS platform offers robust low-code/no-code capabilities. This allows business users and citizen integrators to visually design data mappings, business rules, and multi-step orchestrations for processes like order fulfillment, inventory sync, and financial reconciliation between Amazon and Dynamics NAV without extensive coding.

Security FAQs

▸ What security considerations are important for integrating Amazon Marketplace with Dynamics NAV?
Key security considerations include securing API credentials (Amazon LWA refresh tokens, NAV API keys) using encrypted vaults, ensuring all data in transit is encrypted (TLS 1.2+), maintaining data privacy compliance (e.g., GDPR, CCPA) for customer information, and implementing robust access controls (least privilege) for all integration components. Our solution adheres to industry-leading security standards.

AI FAQs

▸ How can AI enhance my Amazon Marketplace integration workflows with Dynamics NAV?
AI can significantly enhance workflows by providing automated data validation, anomaly detection (e.g., suspicious orders, unusual fees), intelligent mapping suggestions, predictive inventory management, dynamic pricing recommendations, and autonomous exception handling. This leads to higher data quality, reduced manual intervention, and proactive operational insights across both systems.

Inventory FAQs

▸ How do you handle inventory synchronization to prevent overselling on Amazon?
Our solution implements near real-time, bi-directional inventory synchronization. Inventory changes in Dynamics NAV (from sales, receipts, adjustments) trigger immediate updates to Amazon Marketplace listings via SP-API. This ensures Amazon always reflects your current available stock, significantly reducing the risk of overselling. Configurable buffers and safety stock can also be applied.
Pricing

Simple, transparent pricing for Amazon Marketplace + Microsoft Dynamics NAV.

Start with a single integration pair and scale as your business grows—without surprise fees or transaction penalties.

Connect™ Plan

Clarity Connect

$599 /mo

Billed annually • Includes one production integration pair

  • Unlimited transactions and API calls within fair-use limits.
  • Visual workflow designer and reusable mapping templates.
  • Monitoring, alerting, and access to Clarity’s support team.
View full pricing & options
Next Steps

See Amazon Marketplace + Microsoft Dynamics NAV integration in action.

Explore a guided demo, start a sandbox integration, or speak directly with our solution architects about your specific use cases.

Start Free Trial Request Live Demo