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Unify Amazon Seller Central & BigCommerce: Drive Real-Time Multi-Channel Commerce

Automate order fulfillment, synchronize inventory, and centralize product data across your BigCommerce store and Amazon marketplace with an AI-powered iPaaS.

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The Challenge

The Challenge of Disconnected Multi-Channel Commerce

Managing sales across both your BigCommerce storefront and Amazon Seller Central manually creates a fragmented experience, leading to operational inefficiencies, costly errors, and missed growth opportunities. Without a robust integration, businesses struggle to maintain data consistency, fulfill orders promptly, and gain a holistic view of their performance.

  • Manual data entry leads to errors and delays in order processing.
  • Discrepant inventory levels cause overselling on one channel and underselling on another.
  • Inconsistent product information across platforms confuses customers and impacts SEO.
  • Complex financial reconciliation of Amazon settlement reports consumes excessive time and resources.
  • Lack of a unified customer view hinders personalized marketing and support efforts.
Integration Diagram
Solution Illustration
The Solution

Intelligent Integration for Amazon Seller Central & BigCommerce

Our iPaaS solution provides a robust, low-code platform to connect Amazon Seller Central and BigCommerce, creating a fully automated, real-time data ecosystem. Move beyond manual processes to achieve operational excellence, drive growth, and enhance the customer journey across all your sales channels.

  • Pre-built, configurable connectors for Amazon SP-API and BigCommerce APIs.
  • Event-driven architecture for instant data synchronization.
  • Visual, low-code workflow designer for rapid integration development.
  • Advanced data mapping and transformation engine.
  • Intelligent error handling, monitoring, and alerting.
Implementation Timeline

Go live with Amazon Seller Central + BigCommerce in as little as 2–4 weeks.

A proven, repeatable implementation approach that minimizes risk while getting your team to value quickly.

1

Access Enabled

Secure connections established to both Amazon Seller Central and BigCommerce, with credentials and environments confirmed.

2

Configuration & Mapping

Field mappings, business rules, and workflows configured using visual tools and pre-built templates.

3

Go Live

Launch production-ready integration with monitoring, alerting, and support in place—typically within 2–4 weeks.

Time to Value

2–4 weeks

Typical implementation window from access granted to production go-live for most Amazon Seller Central + BigCommerce deployments.

Project Phases

Discovery
Configure & Map
Validate
Launch

Engagement Model

Guided by Clarity experts with your team involved at key milestones.

Comprehensive Solution Details

  • Pre-built, configurable connectors for Amazon SP-API and BigCommerce APIs.
  • Event-driven architecture for instant data synchronization.
  • Visual, low-code workflow designer for rapid integration development.
  • Advanced data mapping and transformation engine.
  • Intelligent error handling, monitoring, and alerting.
  • Scalable cloud-native infrastructure for peak performance.
  • AI-assisted mapping, validation, and anomaly detection.

Technical Integration Details: Amazon Seller Central & BigCommerce

Our iPaaS solution provides a robust and flexible framework for integrating Amazon Seller Central and BigCommerce, leveraging native APIs and event-driven architecture to ensure reliable, scalable data flow.

Data Flow Steps

API Connection & Authentication: Securely establish connections to Amazon SP-API (OAuth 2.0 with refresh tokens) and BigCommerce APIs (OAuth 2.0 or API Keys) within the iPaaS.

Webhook Configuration: Configure BigCommerce webhooks (e.g., `ordercreated`, `productupdated`) and subscribe to Amazon SP-API notifications for real-time event triggers.

Data Model Harmonization: Define a canonical data model within the iPaaS, and use visual mapping tools to transform data between Amazon, BigCommerce, and any other connected systems (ERP, WMS, PIM).

Workflow Design: Visually design integration flows using drag-and-drop components, incorporating conditional logic, data validation, and error handling for each use case.

Testing & Deployment: Thoroughly test workflows in a sandbox environment. Utilize automated promotion pipelines for controlled deployment from Dev to QA to Production.

Monitoring & Optimization: Implement real-time monitoring, alerting, and logging to ensure continuous operation and identify areas for performance optimization.

Data Touchpoints

Amazon Seller Central: Order, OrderItem, Product, InventoryItem, Shipment, SettlementReport, FinancialEvent, Refund, Customer
BigCommerce: Order, Product, Customer, Inventory, Shipment, Payment, Return, Category, Webhook Event
ERP/WMS/PIM/CRM/Accounting Systems (via iPaaS)

"The integration architecture is event-driven, with the iPaaS acting as the central orchestrator. New orders from Amazon and BigCommerce trigger webhooks/notifications to the iPaaS. The iPaaS then processes, transforms, and routes these orders to the ERP/WMS. Fulfillment updates from the ERP/WMS are pushed back to the iPaaS, which then updates shipment and status details on both Amazon and BigCommerce. Inventory changes from the ERP/WMS are similarly pushed through the iPaaS to update both sales channels. Product data flows from a PIM/ERP master through the iPaaS to create/update listings on both platforms. Financial settlement reports from Amazon are pulled by the iPaaS, processed, and pushed to the accounting system."

Pricing

Simple, transparent pricing for Amazon Seller Central + BigCommerce.

Start with a single integration pair and scale as your business grows—without surprise fees or transaction penalties.

Connect™ Plan

Clarity Connect

$595 /mo

Billed annually • Includes one production integration pair

  • Unlimited transactions and API calls within fair-use limits.
  • Visual workflow designer and reusable mapping templates.
  • Monitoring, alerting, and access to Clarity’s support team.
View full pricing & options
Innovative & Robust

How Middleware Integration Works

Benefits of Integrating Amazon Seller Central

Integrating Amazon Seller Central fosters greater efficiency and data accuracy. Automate your critical business processes to deliver consistently outstanding results.

Hover over the steps on the right to see detailed integration points.
Data Mapping

Key Data Entities & Field-Level Mappings

Harmonizing diverse data structures is central to a successful integration. Our iPaaS provides granular control over mapping and transforming these key entities between Amazon Seller Central and BigCommerce.

Order

Represents a customer's purchase, critical for fulfillment and financial tracking. Combines header, line item, customer, and shipping details.

Amazon Seller Central Fields

AmazonOrderId PurchaseDate OrderStatus BuyerInfo (limited PII) ShippingAddress OrderTotal OrderItem (nested)

BigCommerce Fields

id customer_id status_id date_created totalinctax shipping_address billing_address products (line items)

Mapping Notes

Critical to map AmazonOrderId to an external order ID in BigCommerce (if applicable) or ERP. Status code translation is essential (e.g., 'Pending' in Amazon, 'Awaiting Fulfillment' in BigCommerce, 'New' in ERP). Tax and shipping calculations need careful reconciliation. Buyer PII from Amazon is restricted and must be handled with care.

Next Steps

See Amazon Seller Central + BigCommerce integration in action.

Explore a guided demo, start a sandbox integration, or speak directly with our solution architects about your specific use cases.

Start Free Trial Request Live Demo
Real-World Applications

Integration Use Cases

Explore how the integration behaves in real business scenarios, with clearly defined steps, outcomes, and execution patterns.

Unified Order-to-Fulfillment Workflow

Automate the entire order lifecycle from capture to fulfillment across Amazon Seller Central and BigCommerce, ensuring timely processing and accurate updates.

Integration Steps:

  1. 0 New order placed on Amazon Seller Central or BigCommerce triggers an event.
  2. 1 iPaaS captures order details (Order, OrderItem, Customer, ShippingAddress).
  3. 2 Data is transformed and validated against ERP/WMS requirements (e.g., SKU mapping, address validation).
  4. 3 Sales Order is created in ERP; inventory is reserved.
  5. 4 Order is routed to WMS for picking, packing, and shipping.
  6. 5 Shipment details (TrackingNumber, CarrierCode) are pushed back to BigCommerce and Amazon Seller Central.
  7. 6 Order status is updated to 'Shipped' on both platforms, triggering customer notifications.

Business Outcome

Reduced order processing time, eliminated manual data entry errors, accurate inventory deduction, improved customer satisfaction with real-time tracking.

Frequency

Real-time (event-driven)

Business Value

Key Integration Benefits

Discover the strategic advantages and business value of seamless integration between your systems.

Real-time Inventory Accuracy
Synchronize inventory levels between your ERP/WMS, BigCommerce, and Amazon Seller Central in real-time, eliminating overselling and improving stock management.
Accelerated Order Fulfillment
Automate the transfer of new orders from Amazon and BigCommerce to your fulfillment system, reducing processing time and enabling faster shipping.
Streamlined Product Management
Centralize product data from your PIM/ERP and automatically update listings on both BigCommerce and Amazon, ensuring consistency and saving hours of manual effort.
Enhanced Financial Reconciliation
Automate the parsing and reconciliation of complex Amazon settlement reports with your accounting system, reducing errors and speeding up month-end close.
Improved Customer Experience
Provide accurate product information, timely order updates, and consistent service across all touchpoints, leading to higher customer satisfaction and loyalty.
Scalable Growth & Agility
Build a resilient integration foundation that scales with your business, allowing you to easily add new channels or adapt to evolving market demands without re-platforming.
✨

Real-time Inventory Accuracy

99.9% Inventory Accuracy

📋 What You Get

Synchronize inventory levels between your ERP/WMS, BigCommerce, and Amazon Seller Central in real-time, eliminating overselling and improving stock management.

💼 Business Impact

This benefit directly contributes to 99.9% improvement in Inventory Accuracy, enabling your team to focus on high-value strategic initiatives.

Implementation Timeline

Go live with Amazon Seller Central + BigCommerce in as little as 2–4 weeks.

A proven, repeatable implementation approach that minimizes risk while getting your team to value quickly.

1

Access Enabled

Secure connections established to both Amazon Seller Central and BigCommerce, with credentials and environments confirmed.

2

Configuration & Mapping

Field mappings, business rules, and workflows configured using visual tools and pre-built templates.

3

Go Live

Launch production-ready integration with monitoring, alerting, and support in place—typically within 2–4 weeks.

Time to Value

2–4 weeks

Typical implementation window from access granted to production go-live for most Amazon Seller Central + BigCommerce deployments.

Project Phases

Discovery
Configure & Map
Validate
Launch

Engagement Model

Guided by Clarity experts with your team involved at key milestones.

Technical Documentation

API Endpoints & Data Logic

Technical details for developers and architects.

Method Endpoint Purpose
GET /orders/v0/orders Retrieve new Amazon orders for processing. Leveraged by iPaaS for order fulfillment workflows.
POST /fba/outbound/2020-07-01/fulfillment Create FBA outbound shipments or manage fulfillment orders. Used for FBA order fulfillment.
PUT /listings/2021-08-01/items/{sku} Update product listings, including inventory quantities and pricing. Key for inventory and product sync.
POST /reports/2021-06-30/reports Request various reports (e.g., settlement reports, inventory reports). Essential for financial reconciliation and analytics.
POST /notifications/v1/subscriptions Subscribe to real-time events (e.g., new orders, inventory changes) via webhooks. Enables event-driven architecture.

⚡ Transformation Logic

  • SKU Normalization: Convert varying product identifiers (e.g., BigCommerce `sku`, Amazon `SellerSKU`) to a single canonical SKU for ERP consistency.
  • Status Code Mapping: Translate BigCommerce and Amazon order statuses into corresponding ERP/WMS statuses (e.g., 'Awaiting Fulfillment' ↔ 'Processing' ↔ 'Open').
  • Address Standardization: Cleanse and standardize shipping and billing addresses to conform to internal systems and carrier requirements, using AI for validation.
  • Financial Event Categorization: Map granular Amazon `FinancialEvent` types (e.g., 'FBA Fees', 'Referral Fees', 'Product Sales') to specific general ledger accounts in your accounting system.
  • Variant Handling: Transform BigCommerce product variants into Amazon's parent/child ASIN structure or vice-versa, ensuring all product options are correctly represented.

🛡️ Error Handling

  • API Rate Limit Exceeded: iPaaS automatically retries with exponential backoff.
  • Invalid Product SKU: Order item routed to an exception queue for manual SKU mapping or correction.
  • Payment Gateway Error: Order status held in pending, alert sent for manual review.
  • Amazon Seller Central API Downtime: Messages queued and retried once service is restored, preventing data loss.
  • BigCommerce Webhook Delivery Failure: iPaaS's secure endpoint ensures retries and guarantees event capture.
Pricing

Simple, transparent pricing for Amazon Seller Central + BigCommerce.

Start with a single integration pair and scale as your business grows—without surprise fees or transaction penalties.

Connect™ Plan

Clarity Connect

$595 /mo

Billed annually • Includes one production integration pair

  • Unlimited transactions and API calls within fair-use limits.
  • Visual workflow designer and reusable mapping templates.
  • Monitoring, alerting, and access to Clarity’s support team.
View full pricing & options
Support & Information

Frequently Asked Questions

Common questions about integration implementation, security, and best practices.

General FAQs

▸ What is the primary benefit of integrating Amazon Seller Central with BigCommerce?
The primary benefit is achieving real-time, automated data synchronization for orders, inventory, and product information across both platforms. This eliminates manual errors, prevents overselling, accelerates fulfillment, and provides a unified view of your multi-channel operations, leading to increased efficiency and customer satisfaction.

Inventory FAQs

▸ How does this integration handle inventory synchronization between Amazon and BigCommerce?
Our iPaaS solution uses an event-driven approach. When inventory levels change in your ERP/WMS (or either sales channel), an event triggers the iPaaS to immediately update the corresponding product quantities on both Amazon Seller Central (via SP-API) and BigCommerce (via its API). This ensures accurate, near real-time stock levels across all channels.

Technology FAQs

▸ Can I use low-code/no-code tools to manage my Amazon and BigCommerce workflows?
Absolutely. Our modern iPaaS platform features intuitive low-code/no-code visual designers. This empowers business users and citizen integrators to easily design, deploy, and manage complex workflows for order processing, inventory updates, and product synchronization without requiring extensive coding knowledge, accelerating your integration projects.

Data FAQs

▸ What are the common data entities synchronized in this integration?
Key entities include Orders (header and line items), Products (SKU, attributes, images, variants), Inventory levels, Shipments (tracking information), Customer data (for CRM sync), and Financial Transactions (from Amazon Settlement Reports). The iPaaS ensures these entities are harmonized across Amazon, BigCommerce, and your backend systems.

AI FAQs

▸ How does AI enhance the Amazon Seller Central and BigCommerce integration?
AI augments the integration by providing intelligent data validation, suggesting optimal field mappings, detecting anomalies in order patterns or financial transactions, and automating exception handling for common errors. This leads to higher data quality, reduced manual intervention, and smarter operational decisions.

Finance FAQs

▸ How is financial reconciliation handled for Amazon Seller Central?
The iPaaS automates the retrieval, parsing, and reconciliation of Amazon's complex settlement reports. It transforms the detailed transaction data (sales, fees, refunds) into a format suitable for your accounting or ERP system, automatically posting entries and flagging any discrepancies for review. AI can further assist in categorizing line items.

Security FAQs

▸ What security measures are in place for sensitive data like customer PII?
Security is paramount. We adhere to Amazon's Data Protection Policy, BigCommerce's security standards, and industry best practices (e.g., PCI DSS, GDPR, CCPA). This includes end-to-end HTTPS/TLS encryption for data in transit, encryption at rest for sensitive data, secure credential management (OAuth 2.0 token rotation), and strict access controls and audit trails.

Performance FAQs

▸ Can this integration handle my business's peak sales seasons?
Yes, our cloud-native iPaaS is designed for enterprise-grade scalability. Its architecture dynamically scales resources to handle high transaction volumes during peak periods like Prime Day or Black Friday, ensuring consistent performance and preventing system overload without manual intervention.
Implementation Timeline

Go live with Amazon Seller Central + BigCommerce in as little as 2–4 weeks.

A proven, repeatable implementation approach that minimizes risk while getting your team to value quickly.

1

Access Enabled

Secure connections established to both Amazon Seller Central and BigCommerce, with credentials and environments confirmed.

2

Configuration & Mapping

Field mappings, business rules, and workflows configured using visual tools and pre-built templates.

3

Go Live

Launch production-ready integration with monitoring, alerting, and support in place—typically within 2–4 weeks.

Time to Value

2–4 weeks

Typical implementation window from access granted to production go-live for most Amazon Seller Central + BigCommerce deployments.

Project Phases

Discovery
Configure & Map
Validate
Launch

Engagement Model

Guided by Clarity experts with your team involved at key milestones.

Pricing

Simple, transparent pricing for Amazon Seller Central + BigCommerce.

Start with a single integration pair and scale as your business grows—without surprise fees or transaction penalties.

Connect™ Plan

Clarity Connect

$595 /mo

Billed annually • Includes one production integration pair

  • Unlimited transactions and API calls within fair-use limits.
  • Visual workflow designer and reusable mapping templates.
  • Monitoring, alerting, and access to Clarity’s support team.
View full pricing & options
Next Steps

See Amazon Seller Central + BigCommerce integration in action.

Explore a guided demo, start a sandbox integration, or speak directly with our solution architects about your specific use cases.

Start Free Trial Request Live Demo