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Unify Your Healthcare Commerce: Amazon Seller Central & Epic Integration

Streamline sales, inventory, and financials for medical products with intelligent, real-time automation.

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The Challenge

The Disconnected Reality of Healthcare Product Sales

For healthcare organizations selling medical devices, supplies, or related products on Amazon, managing operations across a leading EHR like Epic and a bustling marketplace like Amazon Seller Central presents a unique set of challenges. Without seamless integration, critical data silos emerge, leading to inefficiencies, errors, and missed opportunities.

  • Manual order entry from Amazon into internal systems (or Epic-linked supply modules)
  • Inaccurate inventory levels leading to overselling or stockouts on Amazon
  • Complex and time-consuming reconciliation of Amazon settlement reports
  • Disjointed product information management between PIM/Epic and Amazon listings
  • Lack of real-time visibility into sales performance and supply chain status
  • Compliance risks due to inconsistent data handling for PHI (if any indirect links exist)
Integration Diagram
Solution Illustration
The Solution

Seamless Automation: The Amazon Seller Central & Epic iPaaS Integration

Our iPaaS solution provides a powerful, low-code platform to seamlessly connect Amazon Seller Central with Epic, specifically targeting the commercial and supply chain aspects of healthcare product sales. By automating data flows for orders, inventory, product information, and financial settlements, we empower your organization to operate with unparalleled efficiency, accuracy, and compliance.

  • Real-time Amazon Order-to-Fulfillment workflow automation
  • Bidirectional inventory synchronization between Epic-linked supply modules and Amazon
  • Automated Amazon settlement report parsing and financial posting
  • Centralized product information management (PIM) synchronization to Amazon listings
  • Intelligent error handling and anomaly detection
Implementation Timeline

Go live with Amazon Seller Central + Epic in as little as 2–4 weeks.

A proven, repeatable implementation approach that minimizes risk while getting your team to value quickly.

1

Access Enabled

Secure connections established to both Amazon Seller Central and Epic, with credentials and environments confirmed.

2

Configuration & Mapping

Field mappings, business rules, and workflows configured using visual tools and pre-built templates.

3

Go Live

Launch production-ready integration with monitoring, alerting, and support in place—typically within 2–4 weeks.

Time to Value

2–4 weeks

Typical implementation window from access granted to production go-live for most Amazon Seller Central + Epic deployments.

Project Phases

Discovery
Configure & Map
Validate
Launch

Engagement Model

Guided by Clarity experts with your team involved at key milestones.

Comprehensive Solution Details

  • Real-time Amazon Order-to-Fulfillment workflow automation
  • Bidirectional inventory synchronization between Epic-linked supply modules and Amazon
  • Automated Amazon settlement report parsing and financial posting
  • Centralized product information management (PIM) synchronization to Amazon listings
  • Intelligent error handling and anomaly detection
  • Compliance-focused data handling for sensitive information

Technical Integration: Orchestrating Data Flow Between Amazon and Epic

Our iPaaS solution acts as the central hub, orchestrating secure, compliant, and efficient data exchange between Amazon Seller Central's SP-API and Epic's FHIR APIs. We leverage an event-driven architecture to ensure real-time responsiveness and maintain data integrity across these critical systems.

Data Flow Steps

Connectors: Utilize pre-built, robust connectors for Amazon SP-API and Epic FHIR APIs.

Authentication: Securely manage OAuth 2.0 (Login with Amazon) for Amazon and OAuth 2.0 for Epic FHIR via dedicated service accounts and token rotation.

Event Listener/Polling: Configure webhooks for Amazon SP-API notifications (new orders, inventory changes) or scheduled polling for Epic (e.g., inventory updates not available via events).

Data Ingestion: Extract relevant entities from source systems (e.g., Amazon `Order`, Epic `Observation` for inventory).

Data Mapping & Transformation: Visually map fields and apply complex transformation logic using low-code tools (e.g., Amazon `OrderItem.SellerSKU` to Epic's internal `SupplyItem` ID).

Validation & Business Rules: Implement data validation, conditional logic, and business rules (e.g., check for valid product codes, apply pricing rules).

Error Handling & Retries: Configure intelligent retry mechanisms with exponential backoff and dead-letter queues for transient failures.

Data Delivery: Push transformed and validated data to the target system's API endpoint (e.g., Amazon `Shipment` update, Epic `Observation` update).

Monitoring & Alerting: Track workflow execution, data volumes, and error rates via centralized dashboards and trigger alerts for critical issues.

Data Touchpoints

Amazon: `Order`, `OrderItem`, `Product`, `InventoryItem`, `Shipment`, `SettlementReport`, `FinancialEvent`, `Refund`
Epic: `Observation` (for inventory), `ServiceRequest` (for product orders/referrals), `Organization`, `Location`, `Practitioner` (for context), `Claim` (for financial reconciliation, if applicable to products)

"Amazon Seller Central (SP-API/Webhooks) <-> iPaaS (Connectors, Mapping, Logic, Monitoring) <-> Epic (FHIR API/Events) / ERP / WMS"

Pricing

Simple, transparent pricing for Amazon Seller Central + Epic.

Start with a single integration pair and scale as your business grows—without surprise fees or transaction penalties.

Connect™ Plan

Clarity Connect

$595 /mo

Billed annually • Includes one production integration pair

  • Unlimited transactions and API calls within fair-use limits.
  • Visual workflow designer and reusable mapping templates.
  • Monitoring, alerting, and access to Clarity’s support team.
View full pricing & options
Innovative & Robust

How Middleware Integration Works

Benefits of Integrating Amazon Seller Central

Integrating Amazon Seller Central fosters greater efficiency and data accuracy. Automate your critical business processes to deliver consistently outstanding results.

Hover over the steps on the right to see detailed integration points.
Data Mapping

Key Entities and Harmonized Data Mappings

Harmonizing data between Amazon Seller Central and Epic requires intelligent mapping between their distinct entity models. Our iPaaS provides a visual canvas to define these mappings, ensuring data consistency and integrity.

Order / ServiceRequest (Product)

Represents a customer's purchase on Amazon, which needs to be translated into an internal request for a medical product or supply within the healthcare organization's systems (potentially linked to Epic's `ServiceRequest` for product delivery or tracking).

Amazon Seller Central Fields

AmazonOrderId PurchaseDate OrderStatus BuyerInfo ShippingAddress OrderTotal OrderItem.SellerSKU OrderItem.QuantityOrdered OrderItem.ItemPrice

Epic Fields

ServiceRequest.id ServiceRequest.status ServiceRequest.intent (order) ServiceRequest.subject (customer/patient, if linked) ServiceRequest.code (product code) ServiceRequest.quantity ServiceRequest.requester (internal department)

Mapping Notes

Amazon's `Order` is typically mapped to an internal 'Sales Order' entity in an ERP/OMS. If the product is a medical supply managed directly in Epic's supply chain, a `ServiceRequest` might be created to track the outgoing item. Buyer PII from Amazon is highly restricted and should only be used for fulfillment, not directly into Epic's `Patient` entity unless strict protocols are in place for existing patients.

Next Steps

See Amazon Seller Central + Epic integration in action.

Explore a guided demo, start a sandbox integration, or speak directly with our solution architects about your specific use cases.

Start Free Trial Request Live Demo
Real-World Applications

Integration Use Cases

Explore how the integration behaves in real business scenarios, with clearly defined steps, outcomes, and execution patterns.

Amazon Order to Epic-linked Supply Item Management

A new Amazon order for a medical device triggers an automated workflow to decrement inventory in an Epic-integrated supply management system and initiate fulfillment.

Integration Steps:

  1. 0 Customer places an order on Amazon Seller Central.
  2. 1 Amazon SP-API webhook notifies iPaaS of a new order.
  3. 2 iPaaS retrieves `Order` and `OrderItem` details from Amazon.
  4. 3 Data is transformed to match the internal sales order/supply request schema.
  5. 4 iPaaS updates `InventoryItem` in an Epic-linked supply system (e.g., via FHIR `Observation` or custom API).
  6. 5 Fulfillment is initiated in the WMS/OMS.
  7. 6 Shipment tracking is pushed back to Amazon via SP-API.

Business Outcome

Real-time order processing, accurate inventory deduction, faster fulfillment, and improved customer satisfaction.

Frequency

Real-time (event-driven)

Business Value

Key Integration Benefits

Discover the strategic advantages and business value of seamless integration between your systems.

Automated Order Processing
Automatically capture Amazon orders and route them for fulfillment, updating Epic-linked inventory and sales records without manual intervention.
Real-time Inventory Accuracy
Synchronize medical product inventory levels between your Epic-integrated supply chain system and Amazon Seller Central to prevent overselling and stockouts.
Accelerated Financial Reconciliation
Automate the processing and reconciliation of complex Amazon settlement reports, streamlining accounting and reducing month-end close times.
Enhanced Data Quality & Compliance
Ensure consistent and accurate data across platforms, with robust validation and secure handling of all commercial data, adhering to relevant policies.
Expanded Market Reach for Healthcare Products
Efficiently manage and scale your sales of medical devices and supplies on Amazon, reaching a broader customer base while maintaining operational control.
Operational Efficiency & Cost Savings
Eliminate manual tasks, reduce labor costs, and optimize your supply chain for medical products, allowing staff to focus on higher-value activities.
✨

Automated Order Processing

80% reduction in manual order entry

📋 What You Get

Automatically capture Amazon orders and route them for fulfillment, updating Epic-linked inventory and sales records without manual intervention.

💼 Business Impact

This benefit directly contributes to 80% reduction improvement in in manual order entry, enabling your team to focus on high-value strategic initiatives.

Implementation Timeline

Go live with Amazon Seller Central + Epic in as little as 2–4 weeks.

A proven, repeatable implementation approach that minimizes risk while getting your team to value quickly.

1

Access Enabled

Secure connections established to both Amazon Seller Central and Epic, with credentials and environments confirmed.

2

Configuration & Mapping

Field mappings, business rules, and workflows configured using visual tools and pre-built templates.

3

Go Live

Launch production-ready integration with monitoring, alerting, and support in place—typically within 2–4 weeks.

Time to Value

2–4 weeks

Typical implementation window from access granted to production go-live for most Amazon Seller Central + Epic deployments.

Project Phases

Discovery
Configure & Map
Validate
Launch

Engagement Model

Guided by Clarity experts with your team involved at key milestones.

Technical Documentation

API Endpoints & Data Logic

Technical details for developers and architects.

Method Endpoint Purpose
GET /orders/v0/orders Retrieve new orders for processing and fulfillment.
POST /fba/outbound/2020-07-01/fulfillment Create FBA outbound shipments or manage fulfillment orders.
PUT /listings/2021-08-01/items/{sku} Update product listings, including inventory quantities and pricing.
POST /reports/2021-06-30/reports Request various reports (e.g., settlement reports, inventory reports).
POST /notifications/v1/subscriptions Subscribe to real-time events (e.g., new orders, inventory changes) via webhooks.
GET /finances/v0/financialEvents Retrieve detailed financial event data for reconciliation.

⚡ Transformation Logic

  • SKU Harmonization: Map Amazon `SellerSKU` to internal product IDs and Epic's `Observation.code` or `ServiceRequest.code` to ensure consistency.
  • Status Code Translation: Translate Amazon `OrderStatus` (e.g., 'Shipped', 'Pending') to internal sales order statuses and fulfillment system statuses.
  • Quantity Aggregation: Combine `OrderItem` quantities for a single `SellerSKU` across an order, or aggregate inventory updates.
  • Price & Currency Conversion: Convert prices if selling in multiple marketplaces with different currencies; apply internal pricing rules.
  • PII Masking: Automatically mask or anonymize sensitive buyer information from Amazon before it enters any system not explicitly authorized for PII handling.
  • Settlement Categorization: Map `FinancialEvent.EventType` to specific General Ledger accounts for accurate financial reconciliation.

🛡️ Error Handling

  • Amazon API rate limit exceeded.
  • Invalid `SellerSKU` during order processing or inventory update.
  • Network connectivity issues between iPaaS and Amazon/Epic.
  • Malformed data from source system causing validation failure.
  • Epic API returning an error due to invalid FHIR resource structure.
  • Missing required fields for Amazon product listing updates.
Pricing

Simple, transparent pricing for Amazon Seller Central + Epic.

Start with a single integration pair and scale as your business grows—without surprise fees or transaction penalties.

Connect™ Plan

Clarity Connect

$595 /mo

Billed annually • Includes one production integration pair

  • Unlimited transactions and API calls within fair-use limits.
  • Visual workflow designer and reusable mapping templates.
  • Monitoring, alerting, and access to Clarity’s support team.
View full pricing & options
Support & Information

Frequently Asked Questions

Common questions about integration implementation, security, and best practices.

General FAQs

▸ Why would a healthcare organization integrate Amazon Seller Central with Epic?
Healthcare organizations that sell medical devices, supplies, or related products on Amazon Seller Central need to integrate these systems to automate order processing, synchronize inventory levels, manage product listings, and reconcile financial data for their commercial operations. This allows them to leverage Epic's administrative or supply chain capabilities while expanding their market reach through Amazon.

Security & Compliance FAQs

▸ How does an iPaaS handle the unique data privacy (HIPAA) concerns when integrating Epic?
Our iPaaS is designed with HIPAA compliance in mind. For Amazon Seller Central integrations, we ensure that customer PII from Amazon is handled with extreme caution, typically for fulfillment purposes only, and is never directly mapped to Epic's `Patient` entity without explicit, compliant protocols. Data is encrypted in transit and at rest, and strict access controls and audit trails are maintained for all data flows involving Epic, adhering to a BAA.

Technical FAQs

▸ What Amazon SP-API and Epic FHIR API endpoints are primarily used?
For Amazon, key endpoints include `/orders/v0/orders` (for new orders), `/listings/2021-08-01/items/{sku}` (for product and inventory updates), `/reports/2021-06-30/reports` (for settlements), and `/notifications/v1/subscriptions` (for webhooks). For Epic, we primarily utilize FHIR endpoints like `/api/FHIR/R4/Observation` (for inventory updates) and `/api/FHIR/R4/ServiceRequest` (for product orders or supply requests), and potentially `Organization`/`Location` for context, carefully avoiding direct patient data transfer from Amazon.

Low-Code/No-Code FAQs

▸ Can I use low-code/no-code tools to customize these integrations?
Absolutely. Our iPaaS features a visual, drag-and-drop low-code/no-code interface that empowers business users and citizen integrators to design, modify, and manage complex integration workflows. This includes customizing data mappings, adding business rules, and extending workflows without requiring extensive coding knowledge.

AI Enhancements FAQs

▸ How does AI enhance the Amazon Seller Central and Epic integration?
AI significantly augments the integration by providing intelligent suggestions for data mapping, automatically detecting anomalies in order or financial data, suggesting resolutions for common errors, and even generating initial workflow drafts. This accelerates development, improves data quality, and reduces manual intervention, making the integration more robust and efficient.

Workflows FAQs

▸ What's the best way to synchronize inventory for medical products between Epic and Amazon?
The best approach is an event-driven, near real-time synchronization. When inventory levels for a medical product change in Epic's supply module (e.g., an `Observation` record update or through an integrated WMS), an event triggers the iPaaS to immediately update the corresponding SKU's quantity on Amazon Seller Central via the SP-API. This minimizes discrepancies and prevents overselling or underselling.
▸ How do you handle Amazon's complex settlement reports for accounting?
Our iPaaS automates the retrieval and parsing of Amazon's detailed settlement reports. It uses advanced data transformation and AI-assisted mapping to categorize complex line items (sales, fees, refunds, promotions) and automatically post them to your accounting or ERP system. This streamlines financial reconciliation and reduces manual effort, providing clear financial visibility.
Implementation Timeline

Go live with Amazon Seller Central + Epic in as little as 2–4 weeks.

A proven, repeatable implementation approach that minimizes risk while getting your team to value quickly.

1

Access Enabled

Secure connections established to both Amazon Seller Central and Epic, with credentials and environments confirmed.

2

Configuration & Mapping

Field mappings, business rules, and workflows configured using visual tools and pre-built templates.

3

Go Live

Launch production-ready integration with monitoring, alerting, and support in place—typically within 2–4 weeks.

Time to Value

2–4 weeks

Typical implementation window from access granted to production go-live for most Amazon Seller Central + Epic deployments.

Project Phases

Discovery
Configure & Map
Validate
Launch

Engagement Model

Guided by Clarity experts with your team involved at key milestones.

Pricing

Simple, transparent pricing for Amazon Seller Central + Epic.

Start with a single integration pair and scale as your business grows—without surprise fees or transaction penalties.

Connect™ Plan

Clarity Connect

$595 /mo

Billed annually • Includes one production integration pair

  • Unlimited transactions and API calls within fair-use limits.
  • Visual workflow designer and reusable mapping templates.
  • Monitoring, alerting, and access to Clarity’s support team.
View full pricing & options
Next Steps

See Amazon Seller Central + Epic integration in action.

Explore a guided demo, start a sandbox integration, or speak directly with our solution architects about your specific use cases.

Start Free Trial Request Live Demo