Integration Hero
Connect™

Amazon Seller Central + Microsoft Dynamics CRM Integration

Clarity Connect™ integrates Amazon Seller Central with Microsoft Dynamics CRM, automating business processes and data sharing. This robust integration connects your critical business systems to automate order processing, inventory management, and customer data synchronization.

Get Pricing

See how it works
The Challenge

Connecting with Clarity Connect™

Clarity Connect™ links Amazon Seller Central and Microsoft Dynamics CRM through automation and data sharing. Integrating these platforms benefits businesses by streamlining processes and connecting front-end and back-end systems.

Considerations when connecting these applications include security, performance, and physical access. We support both SaaS (Cloud) and On-Premises connection types.

Integration Diagram
Solution Illustration
The Solution

Seamless Integration

Our middleware platform ensures robust and reliable data transfer between Amazon Seller Central and Microsoft Dynamics CRM.

  • Mapping Amazon-specific order attributes to custom fields on Dynamics CRM 'Order' or 'Order Product' entities.
  • Creating custom fields for Amazon's ASIN or Settlement IDs on CRM 'Product' or 'Invoice' entities.
  • Extending 'Contact' or 'Account' entities with 'Amazon Buyer ID' for enhanced customer tracking.
Implementation Timeline

Go live with Amazon Seller Central + Microsoft Dynamics CRM in as little as 2–4 weeks.

A proven, repeatable implementation approach that minimizes risk while getting your team to value quickly.

1

Access Enabled

Secure connections established to both Amazon Seller Central and Microsoft Dynamics CRM, with credentials and environments confirmed.

2

Configuration & Mapping

Field mappings, business rules, and workflows configured using visual tools and pre-built templates.

3

Go Live

Launch production-ready integration with monitoring, alerting, and support in place—typically within 2–4 weeks.

Time to Value

2–4 weeks

Typical implementation window from access granted to production go-live for most Amazon Seller Central + Microsoft Dynamics CRM deployments.

Project Phases

Discovery
Configure & Map
Validate
Launch

Engagement Model

Guided by Clarity experts with your team involved at key milestones.

Comprehensive Solution Details

  • Mapping Amazon-specific order attributes to custom fields on Dynamics CRM 'Order' or 'Order Product' entities.
  • Creating custom fields for Amazon's ASIN or Settlement IDs on CRM 'Product' or 'Invoice' entities.
  • Extending 'Contact' or 'Account' entities with 'Amazon Buyer ID' for enhanced customer tracking.

Integration Architecture & Patterns

The recommended integration architecture leverages a modern Integration Platform as a Service (iPaaS) as the central nervous system, orchestrating event-driven, API-first data flows between Amazon Seller Central and Microsoft Dynamics CRM. This ensures scalability, reliability, and maintainability.

Data Flow Steps

Event-Driven Architecture: Utilizing Amazon SP-API notifications and Dynamics CRM Dataverse events for real-time data synchronization.

API-First Design: All interactions are via robust APIs for both systems.

Canonical Data Model: Mapping both Amazon and CRM data to an internal standardized format within the iPaaS for consistency.

Request-Reply Pattern: For synchronous operations like immediate data lookups.

Publish-Subscribe Pattern: For broadcasting events (e.g., inventory changes) to multiple subscribers.

Circuit Breaker Pattern: To prevent cascading failures when an endpoint is unresponsive.

Idempotent Operations: Designing integrations to safely handle duplicate messages without unintended side effects.

Data Touchpoints

iPaaS Platform: Central hub for connectors, workflow orchestration, data mapping, error handling, and monitoring.
Amazon SP-API Connector: Handles authentication (OAuth 2.0), API calls, rate limit management, and parsing Amazon's data formats.
Dynamics CRM Dataverse Connector: Manages OAuth 2.0 authentication (Azure AD), Web API calls, and Dataverse event subscriptions.
Event Bus/Queue: For asynchronous processing and decoupling systems (e.g., handling Amazon notifications).
Data Transformation Engine: Within iPaaS, for schema harmonization and business logic application.
Logging & Monitoring: Centralized system for tracking integration health, performance, and errors.
Secrets Manager/Vault: Secure storage for API credentials and tokens.

"Conceptual Diagram: Amazon Seller Central (SP-API, Notifications) <--> iPaaS (Connectors, Data Mappers, Workflow Engine, AI Co-Pilot, Monitoring) <--> Microsoft Dynamics CRM (Web API, Dataverse Events, Custom Entities)."

Pricing

Simple, transparent pricing for Amazon Seller Central + Microsoft Dynamics CRM.

Start with a single integration pair and scale as your business grows—without surprise fees or transaction penalties.

Connect™ Plan

Clarity Connect

$595 /mo

Billed annually • Includes one production integration pair

  • Unlimited transactions and API calls within fair-use limits.
  • Visual workflow designer and reusable mapping templates.
  • Monitoring, alerting, and access to Clarity’s support team.
View full pricing & options
Innovative & Robust

How Middleware Integration Works

Benefits of Integrating Amazon Seller Central

Integrating Amazon Seller Central fosters greater efficiency and data accuracy. Automate your critical business processes to deliver consistently outstanding results.

Hover over the steps on the right to see detailed integration points.
Data Mapping

Data Entity Mapping

Explore how data flows between systems with intelligent field mapping and transformation logic.

Order / Sales Order

Synchronization of customer purchase details from Amazon to Dynamics CRM as a sales order.

Amazon Seller Central Fields

[field, AmazonOrderId],[type, string],[description, Unique Amazon Order ID] [field, PurchaseDate],[type, datetime],[description, Date of purchase] [field, OrderStatus],[type, string],[description, Current status on Amazon] [field, BuyerInfo],[type, object],[description, Buyer's masked name and email] [field, ShippingAddress],[type, object],[description, Shipping details] [field, OrderTotal],[type, decimal],[description, Total amount of the order] [field, Currency],[type, string],[description, Order currency]

Microsoft Dynamics CRM Fields

[field, Order Number],[type, string],[description, CRM Sales Order ID] [field, Order Date],[type, datetime],[description, Date of order creation] [field, Status Reason],[type, picklist],[description, CRM order status] [field, Customer (lookup)],[type, lookup],[description, Link to Account/Contact] [field, Shipping Address Name],[type, string],[description, Shipping address line 1] [field, Total Amount],[type, money],[description, Calculated total] [field, Currency (lookup)],[type, lookup],[description, CRM currency record]

Mapping Notes

AmazonOrderId maps to a custom field or the 'Order Number' in CRM. Amazon's 'OrderStatus' requires transformation to match CRM's 'Status Reason' picklist values. BuyerInfo is mapped to 'Contact' or 'Account' (often as a 'guest' or masked entity due to PII restrictions). ShippingAddress components map to CRM's composite address fields. OrderTotal maps to 'Total Amount'.

Next Steps

See Amazon Seller Central + Microsoft Dynamics CRM integration in action.

Explore a guided demo, start a sandbox integration, or speak directly with our solution architects about your specific use cases.

Start Free Trial Request Live Demo
Real-World Applications

Integration Use Cases

Explore how the integration behaves in real business scenarios, with clearly defined steps, outcomes, and execution patterns.

Amazon Order-to-CRM Sales Order Automation

Automate the creation of sales orders in Dynamics CRM as soon as new orders are placed on Amazon Seller Central, initiating the sales and fulfillment process without manual intervention.

Integration Steps:

  1. 0 New Amazon 'Order' event triggers iPaaS via SP-API notification.
  2. 1 iPaaS retrieves 'Order' and 'OrderItem' details.
  3. 2 Data is mapped and transformed to Dynamics CRM 'Order' and 'Order Product' entities.
  4. 3 A new 'Account' or 'Contact' is created/matched in CRM for the Amazon buyer (with PII considerations).
  5. 4 Sales Order is created in Dynamics CRM, linking products and customer.
  6. 5 CRM updates can trigger downstream fulfillment (ERP/WMS) and then update Amazon with 'Shipment' tracking.

Business Outcome

Accelerated order processing, reduced manual data entry errors, improved order accuracy, faster time-to-fulfillment, enhanced sales visibility in CRM.

Frequency

Real-time (event-driven)

Technical Documentation

API Endpoints & Data Logic

Technical details for developers and architects.

Method Endpoint Purpose
GET /orders/v0/orders Retrieve new orders for processing and fulfillment in ERP/WMS/CRM.
PUT /listings/2021-08-01/items/{sku} Update product listings, including inventory quantities and pricing, based on PIM/ERP/CRM data.
POST /reports/2021-06-30/reports Request various reports (e.g., settlement reports, inventory reports) for financial reconciliation or analytics.
POST /notifications/v1/subscriptions Subscribe to real-time events (e.g., new orders, inventory changes) via webhooks for event-driven architecture.
GET /finances/v0/financialEvents Retrieve detailed financial event data for reconciliation and accounting.

⚡ Transformation Logic

  • Status Mapping: Amazon 'OrderStatus' (e.g., 'Pending', 'Shipped') to Dynamics CRM 'Status Reason' (e.g., 'Draft', 'Fulfilled').
  • Data Type Conversion: String to DateTime, Decimal to Money.
  • Address Parsing: Composite Amazon shipping address into discrete CRM address fields (Street, City, State, Postal Code).
  • SKU Harmonization: Ensuring Amazon 'SellerSKU' matches Dynamics CRM 'Product Number' for accurate product identification.
  • PII Handling: Masking or limiting Amazon buyer PII in CRM as per Amazon's Data Protection Policy.
  • Currency Conversion: If operating in multiple currencies, apply real-time exchange rates during financial data synchronization.

🛡️ Error Handling

  • Amazon SP-API rate limit exceeded during peak periods.
  • Invalid SKU in Amazon order not matching any CRM product.
  • Amazon order status change failing to update CRM.
  • Network connectivity issues between iPaaS and either system.
  • Dynamics CRM data validation rules preventing record creation (e.g., missing required fields).
  • PII policy violation during customer data synchronization.
Support & Information

Frequently Asked Questions

Common questions about integration implementation, security, and best practices.

General FAQs

▸ Why is integrating Amazon Seller Central with Dynamics CRM essential for my business?
Integrating Amazon Seller Central with Dynamics CRM eliminates data silos, automates critical sales and customer service workflows, and provides a unified 'Customer 360' view. This leads to faster order processing, accurate inventory, improved customer satisfaction, and enhanced business intelligence for your Amazon marketplace operations.

Technical FAQs

▸ What is the primary method for synchronizing Amazon orders to Dynamics CRM?
The primary and most efficient method is an event-driven approach. When a new order is placed on Amazon, the Amazon SP-API sends a real-time notification (webhook) to your iPaaS. The iPaaS then immediately pulls the order details and creates a corresponding sales order in Dynamics CRM via its Web API.

Security & Compliance FAQs

▸ How does this integration handle Amazon's strict PII (Personally Identifiable Information) policies for customers?
We adhere strictly to Amazon's PII policies. The integration minimizes the storage of sensitive customer data in CRM. Typically, a 'guest' contact record is created in CRM with masked or limited information, linked specifically to the Amazon order, ensuring compliance while still providing context for sales and service teams.

iPaaS & Low-Code FAQs

▸ Can I use low-code/no-code tools to customize these integration workflows?
Absolutely. Our iPaaS solution offers extensive low-code/no-code capabilities. Business analysts and citizen integrators can use visual drag-and-drop workflow builders and pre-built connectors to customize data mappings, add business rules, and extend integration flows without extensive coding expertise.

AI Enhancements FAQs

▸ How does AI enhance the Amazon Seller Central and Dynamics CRM integration?
AI augments the integration by providing intelligent data validation, detecting anomalies in order or financial data, suggesting optimal field mappings, automating exception handling for common errors, and offering predictive insights for inventory or customer behavior, leading to smarter, more resilient workflows.

Entities FAQs

▸ What are the key entities synchronized between Amazon Seller Central and Dynamics CRM?
Key entities synchronized include: Amazon 'Orders' to CRM 'Sales Orders', Amazon 'OrderItems' to CRM 'Order Products', Amazon 'InventoryItem' quantities to CRM 'Product' inventory levels, and limited Amazon 'Customer' data to CRM 'Contacts' or 'Accounts' (with PII considerations).

Performance & Technical FAQs

▸ How do you manage API rate limits for both Amazon SP-API and Dynamics CRM?
Our iPaaS solution intelligently manages API rate limits through strategies like: using event-driven triggers over polling, implementing batching for multiple updates, applying exponential backoff and retry logic for failed requests, and employing intelligent queuing to serialize requests, ensuring optimal throughput without hitting limits.

Error Handling FAQs

▸ What happens when an integration error occurs, and how is it resolved?
Our solution includes robust error handling. Transient errors trigger automatic retries with exponential backoff. Persistent errors are routed to a dedicated dead-letter queue and an exception management dashboard for manual review and correction. Automated alerts notify relevant teams immediately of critical failures, ensuring prompt resolution.
Pricing

Simple, transparent pricing for Amazon Seller Central + Microsoft Dynamics CRM.

Start with a single integration pair and scale as your business grows—without surprise fees or transaction penalties.

Connect™ Plan

Clarity Connect

$599 /mo

Billed annually • Includes one production integration pair

  • Unlimited transactions and API calls within fair-use limits.
  • Visual workflow designer and reusable mapping templates.
  • Monitoring, alerting, and access to Clarity’s support team.
View full pricing & options
Next Steps

See Amazon Seller Central + Microsoft Dynamics CRM integration in action.

Explore a guided demo, start a sandbox integration, or speak directly with our solution architects about your specific use cases.

Start Free Trial Request Live Demo