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Unify Your Digital Commerce & CRM: Clarity eCommerce + Salesforce Integration

Achieve Real-time Customer 360, Automate Order-to-Cash, and Synchronize Product Data for Unprecedented Efficiency and Growth.

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The Challenge

The Challenge of Disconnected eCommerce & CRM Systems

In today's fast-paced digital landscape, having your eCommerce platform and CRM operating in silos creates significant operational inefficiencies, limits customer insight, and hinders growth. Without a robust integration, your business faces a myriad of challenges that impact both front-end customer experience and back-end operational agility.

  • Fragmented Customer Data: Incomplete customer profiles across systems lead to inconsistent experiences and missed sales opportunities.
  • Manual Order Processing: Tedious and error-prone manual transfer of orders from Clarity eCommerce to Salesforce or ERP delays fulfillment and increases costs.
  • Stale Product & Inventory Information: Discrepancies in product catalogs, pricing, and inventory levels between platforms result in overselling, customer dissatisfaction, and revenue loss.
  • Inefficient Sales & Service: Sales teams lack real-time visibility into customer purchase history, while service agents struggle to resolve issues without a complete view of customer interactions and orders.
  • Limited Business Insights: Inability to correlate eCommerce trends with CRM activities prevents holistic business analysis and strategic decision-making.
Integration Diagram
Solution Illustration
The Solution

The Unified Solution: Clarity eCommerce + Salesforce with iPaaS

Our powerful iPaaS (Integration Platform as a Service) solution bridges the gap between Clarity eCommerce and Salesforce, creating an intelligent, automated ecosystem. This integration delivers real-time data synchronization, streamlines critical business processes, and empowers your teams with a single source of truth for customer, order, and product information.

  • Bi-directional Customer 360 Sync
  • Automated Order-to-Opportunity/Order Creation
  • Real-time Product & Inventory Synchronization
  • Centralized Error Handling & Monitoring
  • Low-Code/No-Code Workflow Design
Implementation Timeline

Go live with Clarity eCommerce + Salesforce in as little as 2–4 weeks.

A proven, repeatable implementation approach that minimizes risk while getting your team to value quickly.

1

Access Enabled

Secure connections established to both Clarity eCommerce and Salesforce, with credentials and environments confirmed.

2

Configuration & Mapping

Field mappings, business rules, and workflows configured using visual tools and pre-built templates.

3

Go Live

Launch production-ready integration with monitoring, alerting, and support in place—typically within 2–4 weeks.

Time to Value

2–4 weeks

Typical implementation window from access granted to production go-live for most Clarity eCommerce + Salesforce deployments.

Project Phases

Discovery
Configure & Map
Validate
Launch

Engagement Model

Guided by Clarity experts with your team involved at key milestones.

Comprehensive Solution Details

  • Bi-directional Customer 360 Sync
  • Automated Order-to-Opportunity/Order Creation
  • Real-time Product & Inventory Synchronization
  • Centralized Error Handling & Monitoring
  • Low-Code/No-Code Workflow Design
  • AI-Powered Data Mapping & Validation

Deep Dive: Technical Integration Approach

Our integration solution for Clarity eCommerce and Salesforce is built on an API-first, event-driven architecture, leveraging the strengths of both platforms and a modern iPaaS. This approach ensures robust, scalable, and secure data synchronization, minimizing latency and maximizing reliability.

Data Flow Steps

Establish Secure Connectivity: Configure OAuth 2.0 (for Salesforce) and API Keys/OAuth 2.0 (for Clarity eCommerce) within the iPaaS secrets manager. Implement IP whitelisting for enhanced security.

Configure Event Triggers: Set up Clarity eCommerce webhooks to send 'Order Created', 'Customer Updated', and 'Inventory Changed' events to the iPaaS. Configure iPaaS to subscribe to Salesforce Platform Events or Change Data Capture (CDC) for real-time updates from the CRM (e.g., Account/Contact modifications).

Design Integration Flows: Use the iPaaS's low-code visual designer to create multi-step workflows. For example, an 'Order Created' event from Clarity triggers a flow to: 1) fetch full order details, 2) map to Salesforce Order object, 3) lookup/create Salesforce Account/Contact, 4) create Salesforce Order and OrderItems, 5) handle errors.

Implement Data Mapping & Transformation: Utilize the iPaaS mapping canvas to define field-level transformations. This includes data type conversions, picklist value mapping, address standardization, and complex logic using functions or AI-assisted suggestions.

Integrate Error Handling & Monitoring: Embed comprehensive error handling within each flow, including automatic retries with exponential backoff, dead-letter queues for persistent errors, and real-time alerts configured for critical failures.

Deploy & Manage: Promote integration flows from Dev to QA to Production environments using a structured pipeline. Monitor integration health and performance via centralized dashboards and audit trails.

Data Touchpoints

Clarity eCommerce: Customer Profiles, Orders, Order Line Items, Products, Inventory, Payments, Shipments.
Salesforce: Accounts, Contacts, Orders, Order Items, Product2, PricebookEntry, Opportunities, Cases (for service history).
iPaaS: Acts as the central hub, processing all data in transit, applying transformations, and managing flow orchestration.

"The integration architecture flows as follows: Events from Clarity eCommerce (e.g., New Order) are captured by iPaaS via Webhooks. iPaaS processes, transforms, and then pushes this data to Salesforce via its APIs (e.g., Create Salesforce Order). Conversely, events from Salesforce (e.g., Account Updated) are captured by iPaaS via Platform Events/CDC, processed, and then pushed to Clarity eCommerce via its APIs. A central iPaaS handles all orchestration, mapping, and error management."

Pricing

Simple, transparent pricing for Clarity eCommerce + Salesforce.

Start with a single integration pair and scale as your business grows—without surprise fees or transaction penalties.

Connect™ Plan

Clarity Connect

$595 /mo

Billed annually • Includes one production integration pair

  • Unlimited transactions and API calls within fair-use limits.
  • Visual workflow designer and reusable mapping templates.
  • Monitoring, alerting, and access to Clarity’s support team.
View full pricing & options
Innovative & Robust

How Middleware Integration Works

Benefits of Integrating Clarity eCommerce

Integrating Clarity eCommerce fosters greater efficiency and data accuracy. Automate your critical business processes to deliver consistently outstanding results.

Hover over the steps on the right to see detailed integration points.
Data Mapping

Core Entities & Field-Level Mapping

Understanding how key entities map between Clarity eCommerce and Salesforce is fundamental. Our iPaaS provides a visual, drag-and-drop mapping canvas, augmented by AI, to ensure accurate and efficient data transformation at the field level.

Customer (Clarity) / Account & Contact (Salesforce)

Synchronizes customer profiles and associated addresses. Clarity's single 'Customer' entity typically maps to a Salesforce 'Account' (for the organization/household) and a 'Contact' (for the individual).

Clarity eCommerce Fields

customerId firstName lastName email phone shippingAddresses billingAddresses accountStatus

Salesforce Fields

AccountId ContactId FirstName LastName Email Phone BillingAddress ShippingAddress ExternalID_c (Custom) AccountStatusc (Custom)

Mapping Notes

Clarity `customerId` is mapped to a custom `ExternalID_c` field on both Salesforce `Account` and `Contact` for robust upsert logic. Nested address objects require careful field-by-field mapping. Email is often used for initial matching.

Next Steps

See Clarity eCommerce + Salesforce integration in action.

Explore a guided demo, start a sandbox integration, or speak directly with our solution architects about your specific use cases.

Start Free Trial Request Live Demo
Real-World Applications

Integration Use Cases

Explore how the integration behaves in real business scenarios, with clearly defined steps, outcomes, and execution patterns.

Real-time Customer 360 View

A customer registers on your Clarity eCommerce site or updates their profile. This event triggers an instant update or creation of their corresponding Account and Contact records in Salesforce. Conversely, a sales rep updates a contact's phone number in Salesforce, which then propagates back to Clarity eCommerce. All teams have unified, real-time customer data.

Integration Steps:

  1. 0 Customer registers/updates in Clarity eCommerce.
  2. 1 Clarity eCommerce webhook triggers iPaaS.
  3. 2 iPaaS maps customer data to Salesforce Account/Contact.
  4. 3 iPaaS performs upsert operation in Salesforce using ExternalID_c.
  5. 4 Salesforce Platform Event/CDC triggers iPaaS for CRM updates.
  6. 5 iPaaS maps Salesforce data to Clarity Customer.
  7. 6 iPaaS updates Customer profile in Clarity eCommerce.

Business Outcome

Unified customer profile, personalized marketing campaigns, improved customer service, reduced data entry errors.

Frequency

Real-time, Bi-directional

Business Value

Key Integration Benefits

Discover the strategic advantages and business value of seamless integration between your systems.

Unified Customer 360 View
Consolidate all customer data, purchase history, and interactions from Clarity eCommerce into Salesforce, providing sales, service, and marketing teams with a complete, real-time profile.
Automated Order-to-Cash
Streamline the entire order lifecycle from Clarity eCommerce to Salesforce (and potentially ERP), eliminating manual data entry, reducing errors, and accelerating fulfillment.
Real-time Product & Inventory Sync
Ensure consistent product information, pricing, and accurate inventory levels across both platforms, preventing overselling and improving product data integrity.
Boosted Sales & Service Efficiency
Empower your teams with instant access to crucial customer and order data, enabling personalized interactions, faster issue resolution, and more effective sales strategies.
Reduced Operational Costs
Minimize labor costs associated with manual data entry, error correction, and administrative tasks, leading to significant savings and improved profitability.
Enhanced Data Quality with AI
Leverage AI-powered validation, anomaly detection, and intelligent mapping to ensure your data is always clean, accurate, and consistent across systems.
Accelerated Time-to-Market
Utilize low-code/no-code capabilities to rapidly build, deploy, and modify integrations, quickly adapting to new business requirements and market changes.
✨

Unified Customer 360 View

30% Increase in Customer Lifetime Value

📋 What You Get

Consolidate all customer data, purchase history, and interactions from Clarity eCommerce into Salesforce, providing sales, service, and marketing teams with a complete, real-time profile.

💼 Business Impact

This benefit directly contributes to 30% improvement in Increase in Customer Lifetime Value, enabling your team to focus on high-value strategic initiatives.

Technical Documentation

API Endpoints & Data Logic

Technical details for developers and architects.

Method Endpoint Purpose
POST, GET, PATCH /api/v1/orders Manage orders: create (POST, less common for inbound from Clarity), retrieve details (GET), update status (PATCH).
POST, GET, PATCH /api/v1/customers Manage customer profiles: create new (POST), retrieve details (GET), update existing (PATCH).
PUT /api/v1/products/{sku}/inventory Update inventory levels for specific product SKUs.
POST /api/v1/webhooks Register and manage webhooks for event subscriptions (e.g., `order.created`, `customer.updated`).

⚡ Transformation Logic

  • Standardization: Ensure consistent data formats (dates, currencies, addresses).
  • Enrichment: Use lookup tables or external APIs (e.g., tax calculation) to enrich data before sending to the target system.
  • Conditional Logic: Apply transformations only if specific conditions are met (e.g., only sync B2B customers to a specific Salesforce Account record type).
  • Aggregation/Splitting: Combine multiple source fields into one target field or split a source field into multiple target fields.
  • Master Data Prioritization: Define which system is the 'master' for specific fields to resolve conflicts during bi-directional sync.

🛡️ Error Handling

  • Invalid Data Format: Clarity eCommerce sends a non-numeric value for 'totalAmount'. iPaaS flags and routes to dead-letter.
  • Missing Mandatory Field: Salesforce requires 'LastName' for a Contact, but Clarity eCommerce data is missing it. iPaaS alerts and retries after potential enrichment.
  • API Downtime: Temporary unavailability of Clarity eCommerce or Salesforce API. iPaaS retries with exponential backoff.
  • Data Duplication: An `ExternalID_c` is not correctly used, leading to duplicate Salesforce Accounts. iPaaS identifies and merges or flags.
  • Business Logic Violation: An order with a negative total is attempted. iPaaS blocks and alerts based on custom validation rules.
Support & Information

Frequently Asked Questions

Common questions about integration implementation, security, and best practices.

No FAQs available for this integration pair.
Pricing

Simple, transparent pricing for Clarity eCommerce + Salesforce.

Start with a single integration pair and scale as your business grows—without surprise fees or transaction penalties.

Connect™ Plan

Clarity Connect

$599 /mo

Billed annually • Includes one production integration pair

  • Unlimited transactions and API calls within fair-use limits.
  • Visual workflow designer and reusable mapping templates.
  • Monitoring, alerting, and access to Clarity’s support team.
View full pricing & options
Next Steps

See Clarity eCommerce + Salesforce integration in action.

Explore a guided demo, start a sandbox integration, or speak directly with our solution architects about your specific use cases.

Start Free Trial Request Live Demo