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Unlock Growth: Seamless Sage 100 & Etsy Integration

Automate Orders, Sync Inventory, and Reconcile Finances for Your Handmade Business with AI-Powered iPaaS

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The Challenge

The Challenges of Manual Etsy Operations with Sage 100

Managing a thriving Etsy shop while keeping your Sage 100 ERP updated manually is a recipe for operational bottlenecks, costly errors, and missed opportunities. Disconnected systems hinder growth and consume valuable time.

  • Manual order entry from Etsy into Sage 100 is time-consuming and error-prone.
  • Lagging inventory updates lead to overselling on Etsy and disappointed customers.
  • Complex reconciliation of Etsy payouts, fees, and refunds with Sage 100 GL.
  • Lack of real-time visibility into sales performance and stock levels across channels.
  • Delayed shipping updates impact customer satisfaction and increase support inquiries.
  • Inconsistent product data between Etsy listings and Sage 100 item master.
Integration Diagram
Solution Illustration
The Solution

The Power of Connected Commerce: Sage 100 & Etsy Integration

Our iPaaS-powered integration solution bridges the gap between Sage 100 and Etsy, creating a unified, automated ecosystem. Leverage real-time data synchronization, intelligent workflows, and low-code flexibility to transform your operations and unlock new levels of efficiency and insight.

  • Real-time, Event-Driven Order Synchronization
  • Bi-directional Inventory Management
  • Automated Financial Reconciliation
  • Customer & Product Data Unification
  • Shipping & Fulfillment Status Updates
Implementation Timeline

Go live with Etsy + Sage 100 in as little as 2–4 weeks.

A proven, repeatable implementation approach that minimizes risk while getting your team to value quickly.

1

Access Enabled

Secure connections established to both Etsy and Sage 100, with credentials and environments confirmed.

2

Configuration & Mapping

Field mappings, business rules, and workflows configured using visual tools and pre-built templates.

3

Go Live

Launch production-ready integration with monitoring, alerting, and support in place—typically within 2–4 weeks.

Time to Value

2–4 weeks

Typical implementation window from access granted to production go-live for most Etsy + Sage 100 deployments.

Project Phases

Discovery
Configure & Map
Validate
Launch

Engagement Model

Guided by Clarity experts with your team involved at key milestones.

Comprehensive Solution Details

  • Real-time, Event-Driven Order Synchronization
  • Bi-directional Inventory Management
  • Automated Financial Reconciliation
  • Customer & Product Data Unification
  • Shipping & Fulfillment Status Updates
  • AI-Powered Data Mapping & Validation
  • Low-Code/No-Code Workflow Builder
  • Centralized Monitoring & Error Handling

Technical Deep Dive: Sage 100 & Etsy Data Flow Architecture

Our integration solution leverages a robust iPaaS to orchestrate complex data flows between Sage 100 and Etsy. It's built on an API-first, event-driven architecture, ensuring secure, scalable, and real-time data synchronization.

Data Flow Steps

Connectivity: Secure, pre-built connectors establish authenticated connections to Sage 100 (via its Business Object Interface or ODBC wrapped by a connector) and Etsy (via OAuth 2.0).

Event Triggers: Etsy webhooks (e.g., `order:create`, `listing:update`) initiate real-time workflows. For Sage 100, changes are detected via API polling or event listeners if available.

Data Extraction: Raw data is pulled from the source system (e.g., `Etsy Order` JSON, Sage 100 `Sales Order` fields).

Transformation & Mapping: Data is transformed from the source schema to a canonical model, then mapped to the target system's schema using a visual drag-and-drop interface. AI assists in suggesting optimal mappings.

Validation: Data integrity checks, business rule validations (e.g., valid email, item code existence), and anomaly detection (AI-powered) ensure data quality.

Error Handling: Robust mechanisms with automated retries, exponential backoff, and dead-letter queues manage transient and persistent errors.

Data Delivery: Transformed and validated data is pushed to the target system via its respective API endpoint (e.g., `POST /SO/SalesOrder` for Sage 100, `PUT /v3/application/shops/:shop_id/listings` for Etsy).

Monitoring & Logging: All integration activities, data flows, and errors are logged and monitored via a centralized dashboard for complete observability.

Data Touchpoints

Etsy: Orders, Listings, Transactions, Payments, Users, Shipping Labels.
Sage 100: Sales Orders, Customers, Items (Inventory), Invoices, Payments, General Ledger Accounts, Shipments.

"Etsy (Webhooks/API) -> iPaaS (Extract, Transform, Validate, Map) -> Sage 100 (API/Connector)"

Pricing

Simple, transparent pricing for Etsy + Sage 100.

Start with a single integration pair and scale as your business grows—without surprise fees or transaction penalties.

Connect™ Plan

Clarity Connect

$595 /mo

Billed annually • Includes one production integration pair

  • Unlimited transactions and API calls within fair-use limits.
  • Visual workflow designer and reusable mapping templates.
  • Monitoring, alerting, and access to Clarity’s support team.
View full pricing & options
Innovative & Robust

How Middleware Integration Works

Benefits of Integrating Etsy

Integrating Etsy fosters greater efficiency and data accuracy. Automate your critical business processes to deliver consistently outstanding results.

Hover over the steps on the right to see detailed integration points.
Data Mapping

Key Entities & Intelligent Data Mapping

Understanding how core entities flow between Sage 100 and Etsy is crucial. Our iPaaS provides intelligent, visual mapping tools, augmented by AI, to ensure accurate and consistent data synchronization at the field level.

Sales Order / Etsy Order

Represents a customer's purchase. Etsy Orders are transformed into Sage 100 Sales Orders for fulfillment and accounting.

Etsy Fields

SalesOrderNo OrderDate CustomerNo ShipToAddress BillToAddress OrderStatus LineItems (ItemCode, QuantityOrdered, UnitPrice)

Sage 100 Fields

order_id receipt_id buyeruserid total_price currency_code status creation_tsz transactions (listing_id, quantity, price, variations)

Mapping Notes

Etsy's `receiptid` or `orderid` typically maps to a custom field on Sage 100 `Sales Order` for traceability. Buyer `user_id` maps to `CustomerNo`. `transactions` array maps to `LineItems`.

Next Steps

See Etsy + Sage 100 integration in action.

Explore a guided demo, start a sandbox integration, or speak directly with our solution architects about your specific use cases.

Start Free Trial Request Live Demo
Real-World Applications

Integration Use Cases

Explore how the integration behaves in real business scenarios, with clearly defined steps, outcomes, and execution patterns.

Real-time Etsy Order to Sage 100 Sales Order

A customer places an order on your Etsy shop. The iPaaS automatically captures the `Etsy Order` details, including `Etsy User` (buyer) and `Etsy Transaction` (line items). It then checks if the `Customer` exists in Sage 100; if not, a new one is created. Finally, a `Sales Order` is generated in Sage 100, deducting `Item` quantities and initiating the fulfillment process.

Integration Steps:

  1. 0 Etsy `order:create` webhook fires.
  2. 1 iPaaS extracts `receiptid`, `buyeruserid`, `totalprice`, `transactions`.
  3. 2 Sage 100 `Customer` record is created/updated based on `Etsy User` data (firstname, lastname, email, address).
  4. 3 Sage 100 `Sales Order` is generated, linking to the new/existing `Customer`.
  5. 4 Each `Etsy Transaction` maps to a `Sales Order Line Item`, referencing existing `Item` codes.
  6. 5 Sage 100 `Item` `QuantityOnHand` is decremented.

Business Outcome

Instantaneous order processing, accurate customer data in ERP, real-time inventory adjustment.

Frequency

Real-time

Business Value

Key Integration Benefits

Discover the strategic advantages and business value of seamless integration between your systems.

Boost Operational Efficiency
Eliminate manual data entry for orders, inventory, and financials, freeing up your team to focus on strategic tasks and creative pursuits.
Prevent Overselling & Stockouts
Achieve real-time inventory synchronization between Sage 100 and Etsy, ensuring accurate stock levels and preventing frustrating customer experiences.
Accelerate Order Fulfillment
Automate order processing from Etsy to Sage 100 and streamline shipping updates, leading to faster delivery times and happier customers.
Accurate Financial Reporting
Automate the reconciliation of Etsy payouts, fees, and refunds directly into Sage 100 General Ledger, simplifying month-end close and improving financial visibility.
Enhanced Customer Satisfaction
Provide timely updates, accurate product availability, and faster service, building trust and loyalty with your Etsy buyers.
Scalable Growth
Future-proof your business by building a scalable integration foundation that supports increasing order volumes and new product lines without additional overhead.
✨

Boost Operational Efficiency

80% Reduction in manual data entry

📋 What You Get

Eliminate manual data entry for orders, inventory, and financials, freeing up your team to focus on strategic tasks and creative pursuits.

💼 Business Impact

This benefit directly contributes to 80% improvement in Reduction in manual data entry, enabling your team to focus on high-value strategic initiatives.

Implementation Timeline

Go live with Etsy + Sage 100 in as little as 2–4 weeks.

A proven, repeatable implementation approach that minimizes risk while getting your team to value quickly.

1

Access Enabled

Secure connections established to both Etsy and Sage 100, with credentials and environments confirmed.

2

Configuration & Mapping

Field mappings, business rules, and workflows configured using visual tools and pre-built templates.

3

Go Live

Launch production-ready integration with monitoring, alerting, and support in place—typically within 2–4 weeks.

Time to Value

2–4 weeks

Typical implementation window from access granted to production go-live for most Etsy + Sage 100 deployments.

Project Phases

Discovery
Configure & Map
Validate
Launch

Engagement Model

Guided by Clarity experts with your team involved at key milestones.

Technical Documentation

API Endpoints & Data Logic

Technical details for developers and architects.

Method Endpoint Purpose
GET, POST, PUT, DELETE /AR/Customer Manage customer records (creation, update, retrieval) for synchronizing Etsy buyers.
GET, POST, PUT /SO/SalesOrder Create, update, and retrieve sales orders from Etsy.
GET, PUT /CI/Item Retrieve product information and update inventory levels for Etsy listings.
GET, POST /AR/Invoice Create Accounts Receivable invoices linked to Etsy sales orders.
POST /GL/JournalEntry Post general ledger entries for Etsy financial reconciliation.
GET, POST, PUT /PO/PurchaseOrder Manage purchase orders (less direct for Etsy, but relevant for inventory replenishment).
GET /IM/Warehouse Retrieve warehouse information for inventory management.
POST, PUT /SO/Shipment Update shipment details to reflect fulfillment status (custom endpoint via connector).

⚡ Transformation Logic

  • Currency Conversion: Handle potential currency differences (Etsy supports multiple) and convert to Sage 100 base currency if needed.
  • Address Normalization: Standardize shipping and billing addresses from Etsy to match Sage 100 formats.
  • Item Code Mapping: Map Etsy `listing_id` or SKU to Sage 100 `ItemCode` using lookup tables or AI-assisted matching.
  • Customer Deduplication: Logic to prevent creating duplicate `Customer` records in Sage 100 based on `EmailAddress` or other unique identifiers.
  • GL Account Mapping: Define specific rules for mapping various `Etsy Payment` types (e.g., 'sale', 'fee', 'refund') to distinct `General Ledger Account` numbers in Sage 100.

🛡️ Error Handling

  • Invalid Item Code: Etsy `listing_id` does not match any `ItemCode` in Sage 100. (Solution: Flag for manual mapping, create placeholder item, or use default item).
  • Customer Already Exists: Attempt to create a new Sage 100 `Customer` when one with the same email already exists. (Solution: Update existing customer instead).
  • Etsy API Rate Limit Exceeded: Too many requests to Etsy. (Solution: iPaaS automatically queues and retries with exponential backoff).
  • Sage 100 Business Rule Violation: Attempt to post an `Invoice` with invalid `PaymentTerms`. (Solution: Flag error, revert transaction, notify user).
  • Network Connectivity Issues: Temporary loss of connection to either system. (Solution: Automated retries).
Pricing

Simple, transparent pricing for Etsy + Sage 100.

Start with a single integration pair and scale as your business grows—without surprise fees or transaction penalties.

Connect™ Plan

Clarity Connect

$595 /mo

Billed annually • Includes one production integration pair

  • Unlimited transactions and API calls within fair-use limits.
  • Visual workflow designer and reusable mapping templates.
  • Monitoring, alerting, and access to Clarity’s support team.
View full pricing & options
Support & Information

Frequently Asked Questions

Common questions about integration implementation, security, and best practices.

General FAQs

▸ What is the primary benefit of integrating Sage 100 with Etsy?
The primary benefit is automating critical business processes like order processing, inventory synchronization, and financial reconciliation. This eliminates manual data entry, reduces errors, saves time, and provides real-time visibility into your business performance, ultimately enabling scalable growth.

Order Management FAQs

▸ How does the integration handle Etsy orders and create Sales Orders in Sage 100?
When a new order is placed on Etsy, an `order:create` webhook triggers our iPaaS. It automatically extracts order details, buyer information (`Etsy User`), and line items (`Etsy Transaction`). This data is then mapped, validated, and used to create a `Sales Order` and, if necessary, a new `Customer` record in Sage 100, all in near real-time.

Inventory Management FAQs

▸ Can this solution prevent overselling on Etsy?
Absolutely. Our integration supports real-time or near real-time inventory synchronization. When `QuantityOnHand` for an `Item` changes in Sage 100 (e.g., due to a sale, receipt, or adjustment), the iPaaS automatically updates the corresponding `Etsy Listing` or `Etsy Listing Variation` quantity, preventing overselling.

Financials FAQs

▸ How does the integration handle Etsy fees and payouts for Sage 100 accounting?
The iPaaS automates financial reconciliation by fetching `Etsy Payment` ledger entries (sales, fees, refunds). It categorizes these transactions and maps them to predefined `General Ledger Account` codes in Sage 100. Consolidated `GL/JournalEntry` records are then posted, providing accurate and timely financial reporting.

Technical FAQs

▸ Is technical coding required to set up or modify these integrations?
No, our solution leverages a modern iPaaS with extensive low-code/no-code capabilities. Business users can visually design, build, and modify complex workflows using a drag-and-drop interface, significantly reducing reliance on IT development resources.

Security FAQs

▸ What kind of security measures are in place for data transfer?
Security is paramount. We use OAuth 2.0 for Etsy authentication, store all credentials in encrypted vaults, enforce TLS 1.2+ for data in transit, and implement role-based access control (RBAC). The solution adheres to industry standards like SOC 2 and GDPR, ensuring PII protection and data integrity.

AI FAQs

▸ How does AI enhance the Sage 100 and Etsy integration?
AI augments the integration with intelligent features like automated field mapping suggestions, anomaly detection for suspicious orders or financial discrepancies, proactive error resolution, and predictive insights for inventory management. This moves beyond simple automation to intelligent process optimization.

Scalability FAQs

▸ Can I integrate multiple Etsy shops with one Sage 100 instance?
Yes, our iPaaS solution is designed to manage integrations for multiple Etsy shops. You can configure separate API credentials and workflows for each shop, or even consolidate data from multiple shops into a single Sage 100 instance, providing a unified view of your entire Etsy presence.
Implementation Timeline

Go live with Etsy + Sage 100 in as little as 2–4 weeks.

A proven, repeatable implementation approach that minimizes risk while getting your team to value quickly.

1

Access Enabled

Secure connections established to both Etsy and Sage 100, with credentials and environments confirmed.

2

Configuration & Mapping

Field mappings, business rules, and workflows configured using visual tools and pre-built templates.

3

Go Live

Launch production-ready integration with monitoring, alerting, and support in place—typically within 2–4 weeks.

Time to Value

2–4 weeks

Typical implementation window from access granted to production go-live for most Etsy + Sage 100 deployments.

Project Phases

Discovery
Configure & Map
Validate
Launch

Engagement Model

Guided by Clarity experts with your team involved at key milestones.

Pricing

Simple, transparent pricing for Etsy + Sage 100.

Start with a single integration pair and scale as your business grows—without surprise fees or transaction penalties.

Connect™ Plan

Clarity Connect

$595 /mo

Billed annually • Includes one production integration pair

  • Unlimited transactions and API calls within fair-use limits.
  • Visual workflow designer and reusable mapping templates.
  • Monitoring, alerting, and access to Clarity’s support team.
View full pricing & options
Next Steps

See Etsy + Sage 100 integration in action.

Explore a guided demo, start a sandbox integration, or speak directly with our solution architects about your specific use cases.

Start Free Trial Request Live Demo