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Unify HubSpot & Kentico: Seamless CX, Automated Commerce

Break down data silos between your CRM, Marketing Automation, and eCommerce. Achieve a unified customer view, streamline operations, and drive revenue with intelligent, real-time integration.

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The Challenge

The Disconnect: Why Siloed HubSpot & Kentico Hurt Your Business

Operating HubSpot and Kentico as isolated systems creates significant operational inefficiencies, hampers customer experience, and limits growth potential. Without seamless integration, your teams grapple with fragmented data, manual processes, and missed opportunities.

  • Fragmented Customer Data: Customer profiles in HubSpot lack critical Kentico purchase history, leading to generic marketing and sales outreach.
  • Manual Order Processing: Sales teams manually re-enter deal information from HubSpot into Kentico for order creation, causing delays and errors.
  • Inconsistent Product Information: Product catalogs, pricing, and inventory levels differ between Kentico eCommerce and HubSpot sales quotes, resulting in misquotes and customer frustration.
  • Delayed Marketing Personalization: Customer behavior on Kentico (e.g., abandoned carts, product views) isn't immediately available in HubSpot to trigger timely, relevant campaigns.
  • Inefficient Service: Support agents in HubSpot lack immediate access to Kentico order details, prolonging resolution times for customer inquiries.
  • Reporting Blind Spots: Inability to correlate marketing spend in HubSpot with actual sales revenue from Kentico for accurate ROI analysis.
Integration Diagram
Solution Illustration
The Solution

The Unified Solution: HubSpot & Kentico Integration with iPaaS

Our integration solution, powered by a modern iPaaS, seamlessly connects HubSpot's powerful CRM and marketing automation capabilities with Kentico's robust eCommerce and content management features. This creates a harmonious flow of data, automating critical business processes and delivering a truly unified customer experience.

  • Real-time Data Synchronization: Keep contacts, companies, deals, orders, and products consistently updated across both platforms.
  • Automated Workflows: Design event-driven automations for lead-to-order, quote-to-fulfillment, and customer 360 processes.
  • Centralized Data Transformation: Use visual mapping tools to ensure data fidelity and consistency between HubSpot and Kentico schemas.
  • AI-Augmented Integration: Leverage AI for intelligent field mapping, data validation, anomaly detection, and automated error resolution.
  • Scalable & Resilient Architecture: Built on a robust iPaaS, ensuring high performance, fault tolerance, and secure data exchange.
Implementation Timeline

Go live with HubSpot + Kentico in as little as 2–4 weeks.

A proven, repeatable implementation approach that minimizes risk while getting your team to value quickly.

1

Access Enabled

Secure connections established to both HubSpot and Kentico, with credentials and environments confirmed.

2

Configuration & Mapping

Field mappings, business rules, and workflows configured using visual tools and pre-built templates.

3

Go Live

Launch production-ready integration with monitoring, alerting, and support in place—typically within 2–4 weeks.

Time to Value

2–4 weeks

Typical implementation window from access granted to production go-live for most HubSpot + Kentico deployments.

Project Phases

Discovery
Configure & Map
Validate
Launch

Engagement Model

Guided by Clarity experts with your team involved at key milestones.

Comprehensive Solution Details

  • Real-time Data Synchronization: Keep contacts, companies, deals, orders, and products consistently updated across both platforms.
  • Automated Workflows: Design event-driven automations for lead-to-order, quote-to-fulfillment, and customer 360 processes.
  • Centralized Data Transformation: Use visual mapping tools to ensure data fidelity and consistency between HubSpot and Kentico schemas.
  • AI-Augmented Integration: Leverage AI for intelligent field mapping, data validation, anomaly detection, and automated error resolution.
  • Scalable & Resilient Architecture: Built on a robust iPaaS, ensuring high performance, fault tolerance, and secure data exchange.
  • Low-Code/No-Code Configuration: Empower business users to build and manage integrations with intuitive drag-and-drop interfaces.

Technical Integration Overview: HubSpot & Kentico

The integration between HubSpot and Kentico is orchestrated via a robust iPaaS, leveraging API-first design principles and event-driven architecture. This ensures secure, scalable, and real-time data exchange, eliminating the complexities of point-to-point integrations.

Data Flow Steps

Secure Connection: Establish authenticated connections to HubSpot (OAuth 2.0 / Private Apps) and Kentico (OAuth 2.0 / API Keys) within the iPaaS credential vault.

Event Listener Configuration: Configure iPaaS to listen for webhooks from both HubSpot (e.g., `deal.stage_changed`, `contact.created`) and Kentico (e.g., `order.placed`, `product.updated`).

Data Extraction: Upon trigger, iPaaS extracts relevant data payload from the source system.

Data Transformation & Mapping: Data is then normalized, validated, and mapped to the target system's schema using the iPaaS's visual mapping canvas, with AI assistance for complex fields.

Business Logic Application: Conditional logic, lookups, and data enrichment rules are applied within the iPaaS workflow.

Error Handling & Retries: Implement intelligent retry mechanisms for transient API errors and route persistent failures to dead-letter queues.

Data Loading: Transformed data is securely pushed to the target system via its respective API endpoints.

Confirmation & Logging: Integration success/failure is logged, and notifications are sent for critical issues.

Data Touchpoints

HubSpot Contact <-> Kentico Customer
HubSpot Company <-> Kentico Customer (for B2B contexts)
HubSpot Deal <-> Kentico Order
HubSpot Line Item <-> Kentico OrderItem
HubSpot Product <-> Kentico Product / ProductVariant
HubSpot Ticket <-> Kentico Customer (for service history)
HubSpot Form Submission <-> Kentico MarketingActivity (for lead capture)
Kentico Inventory <-> HubSpot Product (for stock levels)

"HubSpot <-> iPaaS <-> Kentico 1. HubSpot (Event Trigger: New Contact/Deal/Quote) -> iPaaS 2. iPaaS (Transform & Map) -> Kentico (Create/Update Customer/Order) 3. Kentico (Event Trigger: New Order/Product Update) -> iPaaS 4. iPaaS (Transform & Map) -> HubSpot (Create/Update Deal/Product/Contact Activity) 5. iPaaS handles authentication, error management, and data consistency bi-directionally."

Pricing

Simple, transparent pricing for HubSpot + Kentico.

Start with a single integration pair and scale as your business grows—without surprise fees or transaction penalties.

Connect™ Plan

Clarity Connect

$595 /mo

Billed annually • Includes one production integration pair

  • Unlimited transactions and API calls within fair-use limits.
  • Visual workflow designer and reusable mapping templates.
  • Monitoring, alerting, and access to Clarity’s support team.
View full pricing & options
Innovative & Robust

How Middleware Integration Works

Benefits of Integrating HubSpot

Integrating HubSpot fosters greater efficiency and data accuracy. Automate your critical business processes to deliver consistently outstanding results.

Hover over the steps on the right to see detailed integration points.
Data Mapping

Core Entities & Field-Level Mappings

Understanding how key entities map between HubSpot and Kentico is fundamental to a successful integration. Our iPaaS provides a visual canvas for precise field mapping and transformation, often augmented by AI for intelligent suggestions.

Customer / Contact & Company

Represents an individual or organization. Central to CRM and eCommerce activities.

HubSpot Fields

email firstname lastname phone lifecyclestage hubspotownerid hsobjectid company name domain industry

Kentico Fields

CustomerID CustomerGUID FirstName LastName Email Phone RegistrationDate BillingAddressID ShippingAddressID

Mapping Notes

HubSpot Contacts typically map to Kentico Customers. HubSpot Company can map to Kentico Customer (if B2B) or be a separate entity for account management. Deduplication logic is crucial based on email address. `lifecyclestage` in HubSpot needs to be carefully mapped or used to trigger Kentico updates.

Next Steps

See HubSpot + Kentico integration in action.

Explore a guided demo, start a sandbox integration, or speak directly with our solution architects about your specific use cases.

Start Free Trial Request Live Demo
Real-World Applications

Integration Use Cases

Explore how the integration behaves in real business scenarios, with clearly defined steps, outcomes, and execution patterns.

Real-time Order & Customer Sync

When a customer places an order in Kentico, the iPaaS instantly creates or updates the customer's profile in HubSpot and logs the order details as a new deal or custom object. This enables sales and marketing teams to have immediate visibility into customer purchases and history.

Integration Steps:

  1. 0 Customer completes checkout on Kentico eCommerce.
  2. 1 Kentico 'Order Placed' webhook triggers iPaaS.
  3. 2 iPaaS fetches Kentico Order and Customer details.
  4. 3 iPaaS maps Kentico Customer to HubSpot Contact/Company (deduplicating if necessary).
  5. 4 iPaaS creates/updates HubSpot Deal or Custom Object for the order, linking to the Contact.
  6. 5 Order items from Kentico OrderItem are mapped to HubSpot Line Items associated with the Deal.

Business Outcome

Instant sales visibility, accurate customer profiles in CRM, automated lead-to-opportunity progression.

Frequency

Real-time (event-driven)

Business Value

Key Integration Benefits

Discover the strategic advantages and business value of seamless integration between your systems.

Achieve Customer 360
Consolidate all customer interactions, purchase history, and marketing engagements into a single, comprehensive profile in HubSpot, enriched by Kentico's eCommerce data.
Automate Lead-to-Order
Streamline the entire sales cycle from HubSpot lead qualification to Kentico order creation, eliminating manual data entry and accelerating fulfillment.
Ensure Data Consistency
Maintain accurate and synchronized product catalogs, pricing, and inventory levels between Kentico and HubSpot for reliable sales and marketing efforts.
Enhance Marketing Personalization
Leverage Kentico's real-time behavioral data (e.g., abandoned carts, product views) to trigger highly targeted and personalized campaigns in HubSpot, increasing conversion rates.
Boost Operational Efficiency
Automate routine tasks, reduce manual errors, and free up your teams to focus on strategic initiatives rather than data reconciliation.
Improve Reporting & Insights
Gain a holistic view of your business performance by combining marketing ROI from HubSpot with sales and revenue data from Kentico for better decision-making.
✨

Achieve Customer 360

30% faster customer issue resolution

📋 What You Get

Consolidate all customer interactions, purchase history, and marketing engagements into a single, comprehensive profile in HubSpot, enriched by Kentico's eCommerce data.

💼 Business Impact

This benefit directly contributes to 30% faster improvement in customer issue resolution, enabling your team to focus on high-value strategic initiatives.

Implementation Timeline

Go live with HubSpot + Kentico in as little as 2–4 weeks.

A proven, repeatable implementation approach that minimizes risk while getting your team to value quickly.

1

Access Enabled

Secure connections established to both HubSpot and Kentico, with credentials and environments confirmed.

2

Configuration & Mapping

Field mappings, business rules, and workflows configured using visual tools and pre-built templates.

3

Go Live

Launch production-ready integration with monitoring, alerting, and support in place—typically within 2–4 weeks.

Time to Value

2–4 weeks

Typical implementation window from access granted to production go-live for most HubSpot + Kentico deployments.

Project Phases

Discovery
Configure & Map
Validate
Launch

Engagement Model

Guided by Clarity experts with your team involved at key milestones.

Technical Documentation

API Endpoints & Data Logic

Technical details for developers and architects.

Method Endpoint Purpose
POST, GET, PUT, DELETE /crm/v3/objects/contacts Manage HubSpot Contact records, crucial for syncing with Kentico Customers.
POST, GET, PUT, DELETE /crm/v3/objects/companies Manage HubSpot Company records, linking to Contacts and Deals.
POST, GET, PUT, DELETE /crm/v3/objects/deals Administer sales pipeline stages, track opportunities, and sync with Kentico Orders.
POST, GET, PUT, DELETE /crm/v3/objects/products Synchronize product catalogs from Kentico for use in quotes, deals, and marketing campaigns.
POST, GET, PUT, DELETE /crm/v3/objects/quotes Automate quote generation and management, linking to deals and products.
POST, GET, PUT, DELETE /webhooks/v1/{appId}/subscriptions Manage HubSpot webhook subscriptions for event-driven integrations (e.g., on contact update, deal stage change).

⚡ Transformation Logic

  • Data Type Conversion: Convert strings to integers, dates to ISO 8601 format, etc.
  • Field Concatenation/Splitting: Combine `FirstName` and `LastName` into a single `FullName` field or vice-versa.
  • Conditional Mapping: Map HubSpot `dealstage` to Kentico `OrderStatus` based on specific criteria (e.g., 'Closed Won' -> 'Processing').
  • Default Value Assignment: Assign default values if a source field is empty.
  • Lookup Tables: Translate internal IDs or codes (e.g., country codes) between systems.
  • Data Masking/Tokenization: For sensitive fields like payment information (though direct PII payment data should not flow through iPaaS unencrypted).

🛡️ Error Handling

  • API Rate Limit Exceeded: iPaaS automatically throttles and retries with exponential backoff.
  • Data Validation Failure: Invalid email format for HubSpot Contact, missing SKU for Kentico Product. Data is quarantined to dead-letter queue.
  • Duplicate Record Creation: Detected by unique identifiers (e.g., email for Contacts, SKU for Products). iPaaS applies merge or update logic.
  • System Outage: If HubSpot or Kentico API is temporarily down, iPaaS queues messages and retries upon system recovery.
  • Schema Mismatch: Source data contains new fields not mapped in target. iPaaS logs error and can be configured to ignore or alert for new mapping.
Pricing

Simple, transparent pricing for HubSpot + Kentico.

Start with a single integration pair and scale as your business grows—without surprise fees or transaction penalties.

Connect™ Plan

Clarity Connect

$595 /mo

Billed annually • Includes one production integration pair

  • Unlimited transactions and API calls within fair-use limits.
  • Visual workflow designer and reusable mapping templates.
  • Monitoring, alerting, and access to Clarity’s support team.
View full pricing & options
Support & Information

Frequently Asked Questions

Common questions about integration implementation, security, and best practices.

General Integration FAQs

▸ What is the best way to integrate HubSpot with Kentico?
The most effective way to integrate HubSpot with Kentico is through a modern iPaaS (Integration Platform as a Service). This approach leverages HubSpot's robust APIs and webhooks, along with Kentico's eCommerce APIs, allowing the iPaaS to orchestrate real-time, event-driven data flows, ensuring consistency for contacts, companies, deals, products, and orders.

Business Value FAQs

▸ Can I achieve a 'Customer 360' view with HubSpot and Kentico integration?
Yes, achieving a Customer 360 view is a primary benefit. By synchronizing customer data from Kentico's eCommerce (purchase history, browsing behavior) into HubSpot's CRM, you consolidate all customer interactions, sales activities, service tickets, and marketing engagements into a single, comprehensive profile.

Technical FAQs

▸ How does an iPaaS handle HubSpot and Kentico API rate limits?
An advanced iPaaS intelligently manages both HubSpot and Kentico API rate limits through strategies like intelligent queuing, batching multiple operations into single API calls (where available), and exponential backoff for retries. This ensures integrations operate efficiently, avoid exceeding limits, and maintain data consistency.
▸ What are webhooks, and why are they important for this integration?
Webhooks are automated notifications sent from HubSpot or Kentico when specific events occur (e.g., a new order is placed, a deal stage changes, a product is updated). They are crucial for creating event-driven, real-time integrations. Instead of polling for changes, webhooks allow the iPaaS to react immediately, ensuring up-to-date information flow and faster workflow execution.

AI & Low-Code FAQs

▸ What role does AI play in HubSpot and Kentico integrations?
AI significantly enhances integrations by augmenting system logic. This includes AI-powered data validation and cleansing for incoming leads, intelligent deduplication of contacts/companies, anomaly detection for unusual order patterns, automated exception handling, and even predictive lead scoring or customer segmentation. The iPaaS acts as the bridge for these AI services.
▸ Can I use low-code/no-code tools to build custom business rules for Kentico and HubSpot data?
Absolutely. Modern iPaaS platforms offer low-code/no-code visual designers that empower business users to define custom business rules. For example, you can create rules to automatically apply discounts based on HubSpot contact properties, route Kentico orders to specific warehouses based on product type, or trigger HubSpot campaigns based on Kentico purchase behavior, all without extensive coding.

Data Management FAQs

▸ How do I ensure data consistency between Kentico products and HubSpot products?
Data consistency for products is achieved through robust data harmonization and transformation pipelines within the iPaaS. Kentico is typically set as the master for product data. The iPaaS defines canonical data models, implements precise field mappings (e.g., SKU, price, description), and applies validation rules to ensure product information is accurate and uniformly structured across both systems.
Implementation Timeline

Go live with HubSpot + Kentico in as little as 2–4 weeks.

A proven, repeatable implementation approach that minimizes risk while getting your team to value quickly.

1

Access Enabled

Secure connections established to both HubSpot and Kentico, with credentials and environments confirmed.

2

Configuration & Mapping

Field mappings, business rules, and workflows configured using visual tools and pre-built templates.

3

Go Live

Launch production-ready integration with monitoring, alerting, and support in place—typically within 2–4 weeks.

Time to Value

2–4 weeks

Typical implementation window from access granted to production go-live for most HubSpot + Kentico deployments.

Project Phases

Discovery
Configure & Map
Validate
Launch

Engagement Model

Guided by Clarity experts with your team involved at key milestones.

Pricing

Simple, transparent pricing for HubSpot + Kentico.

Start with a single integration pair and scale as your business grows—without surprise fees or transaction penalties.

Connect™ Plan

Clarity Connect

$595 /mo

Billed annually • Includes one production integration pair

  • Unlimited transactions and API calls within fair-use limits.
  • Visual workflow designer and reusable mapping templates.
  • Monitoring, alerting, and access to Clarity’s support team.
View full pricing & options
Next Steps

See HubSpot + Kentico integration in action.

Explore a guided demo, start a sandbox integration, or speak directly with our solution architects about your specific use cases.

Start Free Trial Request Live Demo