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Unify Your Digital Commerce & ERP: Kentico & Dynamics AX Integration

Automate order fulfillment, synchronize product data, and achieve a 360-degree customer view with a powerful, AI-driven iPaaS integration solution.

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The Challenge

The Disconnect: Why Fragmented Kentico & Dynamics AX Data Harms Your Business

Operating Kentico eCommerce and Dynamics AX ERP in silos creates a chasm of inefficiency, manual errors, and missed opportunities. Without a robust integration, your digital storefront struggles to communicate effectively with your back-office operations, leading to significant business challenges.

  • Manual data entry between Kentico and Dynamics AX is slow, error-prone, and resource-intensive.
  • Inaccurate inventory in Kentico leads to overselling, backorders, and frustrated customers.
  • Delayed order processing from Kentico to Dynamics AX impacts fulfillment times and customer satisfaction.
  • Lack of a unified customer view across systems hinders personalized marketing and customer service.
  • Discrepancies in product data (pricing, descriptions, availability) lead to customer confusion and operational headaches.
  • Complex payment reconciliation and financial reporting due to fragmented data sources.
Integration Diagram
Solution Illustration
The Solution

The Unified Solution: Kentico & Dynamics AX Integration with iPaaS

Our modern iPaaS provides the intelligent bridge your business needs to connect Kentico's powerful eCommerce and DXP capabilities with Dynamics AX's robust ERP functionalities. It's a comprehensive, low-code platform designed for real-time data synchronization, workflow automation, and enhanced operational intelligence.

  • Pre-built, configurable connectors for Kentico and Dynamics AX.
  • Visual, drag-and-drop workflow designer for easy automation.
  • Advanced data mapping and transformation engine.
  • Real-time event-driven architecture with webhooks.
  • AI-powered mapping, validation, and anomaly detection.
Implementation Timeline

Go live with Kentico + Dynamics AX in as little as 2–4 weeks.

A proven, repeatable implementation approach that minimizes risk while getting your team to value quickly.

1

Access Enabled

Secure connections established to both Kentico and Dynamics AX, with credentials and environments confirmed.

2

Configuration & Mapping

Field mappings, business rules, and workflows configured using visual tools and pre-built templates.

3

Go Live

Launch production-ready integration with monitoring, alerting, and support in place—typically within 2–4 weeks.

Time to Value

2–4 weeks

Typical implementation window from access granted to production go-live for most Kentico + Dynamics AX deployments.

Project Phases

Discovery
Configure & Map
Validate
Launch

Engagement Model

Guided by Clarity experts with your team involved at key milestones.

Comprehensive Solution Details

  • Pre-built, configurable connectors for Kentico and Dynamics AX.
  • Visual, drag-and-drop workflow designer for easy automation.
  • Advanced data mapping and transformation engine.
  • Real-time event-driven architecture with webhooks.
  • AI-powered mapping, validation, and anomaly detection.
  • Centralized monitoring and robust error handling.
  • Secure credential management and compliance adherence.

Technical Integration Overview: Bridging Kentico and Dynamics AX

Our iPaaS solution provides a robust, secure, and scalable framework for integrating Kentico and Dynamics AX. It leverages the strengths of both platforms' APIs and services, orchestrating complex data flows with minimal custom code.

Data Flow Steps

Connection Setup: Establish secure API connections to Kentico using OAuth 2.0 or API keys, and to Dynamics AX via AIF services (SOAP) or custom web services, often requiring Windows Integrated Authentication or X.509 certificates.

Event Triggering: Configure Kentico webhooks for real-time events (e.g., new order, customer update) and set up polling or custom AX event publishers for Dynamics AX data changes.

Data Ingestion & Transformation: The iPaaS ingests data from the source system, then applies pre-defined or AI-assisted transformations to align data schemas and formats for the target system.

Business Logic & Orchestration: Implement conditional logic, data validation, and routing rules within the iPaaS workflow designer to ensure data integrity and proper process execution.

Data Delivery: Deliver transformed data to the target system via its respective APIs or services (e.g., Kentico REST API, Dynamics AX AIF services).

Error Handling & Monitoring: Implement comprehensive error logging, retry mechanisms, and real-time alerts. Monitor integration health and performance from a centralized dashboard.

Data Touchpoints

Kentico Orders <-> Dynamics AX Sales Orders
Kentico OrderItems <-> Dynamics AX Sales Order Lines
Kentico Products/ProductVariants <-> Dynamics AX Product (Item)
Kentico Inventory <-> Dynamics AX Inventory Journal/InventDimId
Kentico Customers <-> Dynamics AX Customers
Kentico Addresses <-> Dynamics AX Addresses
Kentico Payments <-> Dynamics AX General Ledger Journals / Payments
Kentico Content Items <-> Dynamics AX Product Descriptions (PIM scenarios)

"Kentico (New Order/Customer/Product Update) -> Webhook/API Call -> iPaaS (Data Transformation, Validation, Business Logic) -> Dynamics AX (Create Sales Order/Update Customer/Product, Inventory Journal) -> AX Status Update -> iPaaS (Data Transformation) -> Kentico (Update Order Status/Customer Profile/Inventory)."

Pricing

Simple, transparent pricing for Kentico + Dynamics AX.

Start with a single integration pair and scale as your business grows—without surprise fees or transaction penalties.

Connect™ Plan

Clarity Connect

$595 /mo

Billed annually • Includes one production integration pair

  • Unlimited transactions and API calls within fair-use limits.
  • Visual workflow designer and reusable mapping templates.
  • Monitoring, alerting, and access to Clarity’s support team.
View full pricing & options
Innovative & Robust

How Middleware Integration Works

Benefits of Integrating Kentico

Integrating Kentico fosters greater efficiency and data accuracy. Automate your critical business processes to deliver consistently outstanding results.

Hover over the steps on the right to see detailed integration points.
Data Mapping

Key Entities & Data Mapping for Kentico & Dynamics AX Integration

Seamless integration relies on precise mapping and transformation of core business entities between Kentico and Dynamics AX. Our iPaaS provides visual tools and AI assistance to define these critical data flows.

Order / Sales Order

The primary entity representing a customer's purchase. Flows from Kentico to Dynamics AX for fulfillment.

Kentico Fields

[field, OrderID],[type, GUID],[description, Unique identifier for the order] [field, OrderDate],[type, DateTime],[description, Date and time of order placement] [field, OrderStatus],[type, String],[description, Current status (Pending, Processing, Shipped, Cancelled)] [field, CustomerGUID],[type, GUID],[description, Link to the customer record] [field, BillingAddress],[type, Object],[description, Billing address details] [field, ShippingAddress],[type, Object],[description, Shipping address details] [field, TotalPrice],[type, Decimal],[description, Total amount of the order] [field, CurrencyCode],[type, String],[description, Currency of the order] [field, PaymentStatus],[type, String],[description, Status of the payment]

Dynamics AX Fields

[field, SalesId],[type, String],[description, Unique sales order ID in AX] [field, CustAccount],[type, String],[description, Customer account number in AX] [field, OrderDate],[type, DateTime],[description, Date of order creation] [field, SalesStatus],[type, Enum],[description, Current status (Open Order, Delivered, Invoiced)] [field, DeliveryDate],[type, DateTime],[description, Requested delivery date] [field, PaymentTerms],[type, String],[description, Payment terms from customer master] [field, CurrencyCode],[type, String],[description, Transaction currency] [field, InvoiceAccount],[type, String],[description, Account for invoicing]

Mapping Notes

Kentico `OrderID` often maps to an external reference field in AX `Sales Order` or is used to generate `SalesId`. `OrderStatus` requires careful mapping to AX `SalesStatus` to ensure consistent lifecycle tracking. Customer and Address GUIDs from Kentico need to resolve to existing or newly created `CustAccount` and `Address` records in AX.

Next Steps

See Kentico + Dynamics AX integration in action.

Explore a guided demo, start a sandbox integration, or speak directly with our solution architects about your specific use cases.

Start Free Trial Request Live Demo
Real-World Applications

Integration Use Cases

Explore how the integration behaves in real business scenarios, with clearly defined steps, outcomes, and execution patterns.

Order-to-Fulfillment Automation

Automate the complete lifecycle of an order from Kentico's eCommerce checkout to fulfillment in Dynamics AX, including inventory allocation, shipment tracking, and invoicing. This workflow ensures real-time data consistency and accelerates order processing.

Integration Steps:

  1. 0 Customer places order on Kentico.
  2. 1 Kentico's `/rest/ecommerce/orders` webhook triggers iPaaS flow for new `Order`.
  3. 2 iPaaS maps Kentico `Order` and `OrderItem` data to Dynamics AX `Sales Order` and `Sales Order Lines` entities.
  4. 3 iPaaS creates `Sales Order` in Dynamics AX using `/AIF/SalesOrderService/create` endpoint.
  5. 4 Dynamics AX allocates inventory, updates `InventDimId`, and initiates fulfillment.
  6. 5 Fulfillment and shipment updates from AX are pushed back to Kentico's `Order Status` via `/rest/ecommerce/orders/{orderId}`.

Business Outcome

Real-time order visibility, reduced manual order entry by 100%, faster delivery times, and improved customer satisfaction.

Frequency

Real-time (event-driven)

Business Value

Key Integration Benefits

Discover the strategic advantages and business value of seamless integration between your systems.

Accelerated Order Fulfillment
Automate order flow from Kentico to Dynamics AX, slashing manual entry and processing delays, ensuring customers receive their products faster.
Real-time Inventory Accuracy
Synchronize stock levels from Dynamics AX to Kentico in real-time, eliminating overselling and improving customer trust with accurate product availability.
Unified Customer Experience
Achieve a Customer 360 view by syncing customer data between Kentico and Dynamics AX, enabling personalized marketing and superior service.
Streamlined Financial Operations
Automate payment reconciliation and journal entry posting from Kentico to Dynamics AX, reducing manual accounting effort and improving financial reporting accuracy.
Enhanced Operational Efficiency
Eliminate manual data entry and complex custom code, freeing up valuable resources and enabling your teams to focus on strategic initiatives.
Reduced Fraud & Errors
Leverage AI for order anomaly detection and robust data validation, minimizing fraudulent orders and data integrity issues before they impact AX.
✨

Accelerated Order Fulfillment

80% Reduction in order processing time

📋 What You Get

Automate order flow from Kentico to Dynamics AX, slashing manual entry and processing delays, ensuring customers receive their products faster.

💼 Business Impact

This benefit directly contributes to 80% improvement in Reduction in order processing time, enabling your team to focus on high-value strategic initiatives.

Implementation Timeline

Go live with Kentico + Dynamics AX in as little as 2–4 weeks.

A proven, repeatable implementation approach that minimizes risk while getting your team to value quickly.

1

Access Enabled

Secure connections established to both Kentico and Dynamics AX, with credentials and environments confirmed.

2

Configuration & Mapping

Field mappings, business rules, and workflows configured using visual tools and pre-built templates.

3

Go Live

Launch production-ready integration with monitoring, alerting, and support in place—typically within 2–4 weeks.

Time to Value

2–4 weeks

Typical implementation window from access granted to production go-live for most Kentico + Dynamics AX deployments.

Project Phases

Discovery
Configure & Map
Validate
Launch

Engagement Model

Guided by Clarity experts with your team involved at key milestones.

Technical Documentation

API Endpoints & Data Logic

Technical details for developers and architects.

Method Endpoint Purpose
POST /rest/ecommerce/orders Create new sales orders in Kentico, typically for orders originating from external sales channels or call centers. Used for pushing orders to AX.
GET, PUT /rest/ecommerce/orders/{orderId} Retrieve or update specific order details, status, or fulfillment information for synchronization with ERP/OMS. Used by iPaaS to update Kentico order status from AX.
POST, GET, PUT /rest/ecommerce/products Manage product catalog: create new products, retrieve product details, or update pricing and inventory from PIM/ERP. Used for syncing AX products to Kentico.
POST, GET, PUT /rest/customers Synchronize customer records, including new registrations, profile updates, and address changes with CRM/ERP. Used for bi-directional customer sync.
PUT /rest/inventory/{sku} Update inventory levels for specific SKUs in real-time from a WMS or ERP system. Critical for AX to Kentico inventory sync.
POST, GET, DELETE /rest/webhooks Manage webhook subscriptions for event-driven integrations (e.g., new order, customer update, content published). Primary trigger for real-time flows.

⚡ Transformation Logic

  • Data Type Conversion: Convert Kentico decimals to AX decimals, string lengths, date formats.
  • Value Mapping: Map Kentico `OrderStatus` enum values to AX `SalesStatus` enum values (e.g., 'Shipped' -> 'Delivered').
  • Data Enrichment: Look up AX `CustAccount` based on Kentico `Email` or `CustomerGUID`.
  • Field Concatenation/Splitting: Combine Kentico `FirstName` and `LastName` into AX `Name` field.
  • Conditional Logic: Apply discounts from Kentico based on AX customer groups or vice-versa. Route orders to specific AX warehouses based on Kentico shipping options.

🛡️ Error Handling

  • Kentico webhook fails to deliver payload (iPaaS retries with exponential backoff).
  • Dynamics AX AIF service is temporarily unavailable (iPaaS queues messages and retries).
  • Invalid `SKU` in Kentico `OrderItem` prevents `Sales Order` creation in AX (iPaaS flags order, sends alert, routes to dead-letter queue).
  • Customer already exists in AX with conflicting `Address` (iPaaS applies conflict resolution rule or flags for manual review).
  • AX `Inventory Journal` update fails due to locked `ItemId` (iPaaS retries after a delay).
Pricing

Simple, transparent pricing for Kentico + Dynamics AX.

Start with a single integration pair and scale as your business grows—without surprise fees or transaction penalties.

Connect™ Plan

Clarity Connect

$595 /mo

Billed annually • Includes one production integration pair

  • Unlimited transactions and API calls within fair-use limits.
  • Visual workflow designer and reusable mapping templates.
  • Monitoring, alerting, and access to Clarity’s support team.
View full pricing & options
Support & Information

Frequently Asked Questions

Common questions about integration implementation, security, and best practices.

General Integration FAQs

▸ What is the best way to integrate Kentico with Dynamics AX?
The most effective approach is to leverage a modern iPaaS (Integration Platform as a Service). An iPaaS provides pre-built connectors, low-code mapping tools, and robust orchestration capabilities to seamlessly synchronize Kentico's eCommerce data (orders, products, customers) with Dynamics AX, ensuring real-time accuracy and automation.

Low-Code/No-Code FAQs

▸ Can I automate Kentico and Dynamics AX workflows without extensive coding?
Absolutely. Modern iPaaS platforms offer low-code/no-code visual designers that empower business users and citizen integrators to create and manage complex workflows between Kentico and Dynamics AX. This includes automating order fulfillment, product data synchronization, and customer data management without writing custom code.

Technical FAQs

▸ How does an iPaaS handle Dynamics AX's complex data model and AIF services?
An advanced iPaaS abstracts the complexity of Dynamics AX's data model and AIF services. It provides specialized connectors that understand AX's schema, facilitating visual mapping and transformation of data from Kentico's simpler structures to AX's intricate entities. The iPaaS handles the XML payload generation and SOAP communication for AIF calls.

AI Enhancements FAQs

▸ What role does AI play in Kentico and Dynamics AX integrations?
AI significantly augments Kentico-AX integrations by providing capabilities like automated anomaly detection in Kentico order data (for fraud prevention), AI-assisted data mapping recommendations between entities, intelligent exception handling, and predictive analytics for inventory and customer behavior. This enhances data quality, reduces manual effort, and offers deeper insights.

Inventory Management FAQs

▸ How can I ensure real-time inventory consistency between Dynamics AX and Kentico?
Real-time inventory consistency is achieved by configuring event-driven workflows. When inventory changes in Dynamics AX (e.g., via `Inventory Journal` or `Sales Order` fulfillment), the iPaaS immediately captures these updates (via custom AX events or near real-time polling) and pushes them to Kentico's `/rest/inventory/{sku}` endpoint, ensuring accurate stock levels are displayed to customers.

Challenges & Solutions FAQs

▸ What are the common challenges when integrating Kentico eCommerce with Dynamics AX ERP?
Common challenges include maintaining real-time inventory accuracy, synchronizing complex product catalogs with variants, harmonizing customer data across systems, ensuring secure payment processing, and automating end-to-end order fulfillment workflows. A modern iPaaS is specifically designed to address these complexities efficiently.

Integration Management FAQs

▸ How do I manage the lifecycle of Kentico-AX integrations from development to production?
A robust iPaaS provides features for integration lifecycle management, including version control for integration flows, environment promotion (Dev -> QA -> Prod), and automated testing capabilities. This ensures changes are thoroughly tested in isolated sandboxes and deployed in a controlled manner, maintaining system stability and reliability.

Security & Compliance FAQs

▸ What security considerations are crucial for Kentico-Dynamics AX integrations?
Key security considerations include robust authentication and authorization for all integration endpoints (OAuth 2.0 for Kentico, secure service accounts for AX), data encryption in transit (TLS/SSL) and at rest, secure storage of credentials in an iPaaS vault, IP whitelisting, and strict adherence to data privacy regulations (GDPR, PCI DSS). Comprehensive auditing of integration activities is also essential.
Implementation Timeline

Go live with Kentico + Dynamics AX in as little as 2–4 weeks.

A proven, repeatable implementation approach that minimizes risk while getting your team to value quickly.

1

Access Enabled

Secure connections established to both Kentico and Dynamics AX, with credentials and environments confirmed.

2

Configuration & Mapping

Field mappings, business rules, and workflows configured using visual tools and pre-built templates.

3

Go Live

Launch production-ready integration with monitoring, alerting, and support in place—typically within 2–4 weeks.

Time to Value

2–4 weeks

Typical implementation window from access granted to production go-live for most Kentico + Dynamics AX deployments.

Project Phases

Discovery
Configure & Map
Validate
Launch

Engagement Model

Guided by Clarity experts with your team involved at key milestones.

Pricing

Simple, transparent pricing for Kentico + Dynamics AX.

Start with a single integration pair and scale as your business grows—without surprise fees or transaction penalties.

Connect™ Plan

Clarity Connect

$595 /mo

Billed annually • Includes one production integration pair

  • Unlimited transactions and API calls within fair-use limits.
  • Visual workflow designer and reusable mapping templates.
  • Monitoring, alerting, and access to Clarity’s support team.
View full pricing & options
Next Steps

See Kentico + Dynamics AX integration in action.

Explore a guided demo, start a sandbox integration, or speak directly with our solution architects about your specific use cases.

Start Free Trial Request Live Demo