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Connect™

Unify SAP Hybris Commerce & Microsoft Dynamics CRM for a 360° Customer View

Achieve seamless customer journeys, automated operations, and real-time data sync with our AI-powered iPaaS.

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The Challenge

Disconnected Commerce & CRM: The Cost of Data Silos

Without a robust integration, SAP Hybris Commerce and Microsoft Dynamics CRM operate in isolation, leading to fragmented customer experiences, manual data entry, and missed opportunities. This disconnect hinders personalized engagement and impacts operational efficiency.

  • Inconsistent Customer Data Across Sales, Service, and eCommerce
  • Manual Order Entry from Hybris to CRM/ERP for Fulfillment
  • Lack of Real-time Customer Purchase History for Sales & Service Teams
  • Delayed Product Updates and Pricing Discrepancies
  • Inefficient Returns and Service Request Handling
  • Fragmented Marketing Campaigns Due to Incomplete Customer Profiles
Integration Diagram
Solution Illustration
The Solution

Seamlessly Connect SAP Hybris & Microsoft Dynamics CRM with an Intelligent iPaaS

Our iPaaS solution provides a robust, low-code platform to deeply integrate SAP Hybris Commerce Cloud and Microsoft Dynamics CRM. We enable real-time, bi-directional data synchronization and intelligent workflow automation, creating a unified ecosystem that powers exceptional customer experiences and operational excellence.

  • Real-time Customer Profile Synchronization (Hybris ↔ CRM)
  • Automated eCommerce Order-to-CRM Sales Order Creation
  • Unified Product Catalog & Inventory Synchronization
  • Intelligent Lead & Opportunity Enrichment from Hybris Interactions
  • Streamlined Returns & Service Case Management
Implementation Timeline

Go live with SAP Hybris + Microsoft Dynamics CRM in as little as 2–4 weeks.

A proven, repeatable implementation approach that minimizes risk while getting your team to value quickly.

1

Access Enabled

Secure connections established to both SAP Hybris and Microsoft Dynamics CRM, with credentials and environments confirmed.

2

Configuration & Mapping

Field mappings, business rules, and workflows configured using visual tools and pre-built templates.

3

Go Live

Launch production-ready integration with monitoring, alerting, and support in place—typically within 2–4 weeks.

Time to Value

2–4 weeks

Typical implementation window from access granted to production go-live for most SAP Hybris + Microsoft Dynamics CRM deployments.

Project Phases

Discovery
Configure & Map
Validate
Launch

Engagement Model

Guided by Clarity experts with your team involved at key milestones.

Comprehensive Solution Details

  • Real-time Customer Profile Synchronization (Hybris ↔ CRM)
  • Automated eCommerce Order-to-CRM Sales Order Creation
  • Unified Product Catalog & Inventory Synchronization
  • Intelligent Lead & Opportunity Enrichment from Hybris Interactions
  • Streamlined Returns & Service Case Management
  • Comprehensive Data Validation & Harmonization
  • Event-Driven Architecture for Instant Updates

SAP Hybris & Microsoft Dynamics CRM: Technical Integration Details

This integration orchestrates a seamless flow of critical business data between SAP Hybris Commerce Cloud and Microsoft Dynamics CRM, leveraging an iPaaS for robust connectivity, data transformation, and workflow automation. The architecture prioritizes real-time, event-driven communication to ensure data consistency and operational agility.

Data Flow Steps

Secure API Connectivity: Establish secure, authenticated connections to SAP Hybris OCC APIs (OAuth 2.0) and Microsoft Dataverse Web API (OAuth 2.0/Azure AD).

Event Subscription & Polling: Configure webhooks in Hybris for real-time events (e.g., new order, customer update) and utilize Dataverse events/change tracking in CRM. For less critical or bulk data, scheduled polling can be implemented.

Data Extraction: Extract relevant data entities (Customer, Order, Product, Return Request from Hybris; Account, Contact, Sales Order, Product, Case from CRM).

Data Transformation & Mapping: Utilize the iPaaS's visual mapper to transform data structures and values between the disparate schemas of Hybris and Dynamics CRM. AI-assisted mapping accelerates this process.

Business Logic & Validation: Apply business rules, data validation, and enrichment steps within the iPaaS (e.g., address validation, de-duplication logic, currency conversion).

Data Ingestion: Ingest the transformed and validated data into the target system via its respective APIs.

Error Handling & Monitoring: Implement comprehensive error handling (retries, dead-letter queues) and real-time monitoring with alerts for critical failures.

Workflow Orchestration: Design multi-step workflows to automate end-to-end processes, such as 'Hybris Order to CRM Sales Order' or 'Hybris Return Request to CRM Case'.

Data Touchpoints

SAP Hybris Customer (B2C/B2B) ↔ Microsoft Dynamics CRM Contact/Account
SAP Hybris Order → Microsoft Dynamics CRM Sales Order
SAP Hybris Product ↔ Microsoft Dynamics CRM Product
SAP Hybris Return Request → Microsoft Dynamics CRM Case
SAP Hybris Address ↔ Microsoft Dynamics CRM Address (on Contact/Account/Order)
SAP Hybris Stock Level ← ERP/WMS (via iPaaS) → Microsoft Dynamics CRM Product (Inventory related fields)

"The integration architecture features an iPaaS as the central hub. SAP Hybris Commerce Cloud (acting as a source for customer, order, and product data, and a destination for inventory updates) communicates with the iPaaS primarily via webhooks for real-time events and OCC APIs for CRUD operations. Microsoft Dynamics CRM (acting as a destination for customer, order, and case data, and a source for enriched customer information) communicates with the iPaaS via Dataverse Web API and Dataverse events. The iPaaS handles all data transformation, routing, validation, and error management, ensuring a resilient and scalable data flow."

Pricing

Simple, transparent pricing for SAP Hybris + Microsoft Dynamics CRM.

Start with a single integration pair and scale as your business grows—without surprise fees or transaction penalties.

Connect™ Plan

Clarity Connect

$595 /mo

Billed annually • Includes one production integration pair

  • Unlimited transactions and API calls within fair-use limits.
  • Visual workflow designer and reusable mapping templates.
  • Monitoring, alerting, and access to Clarity’s support team.
View full pricing & options
Innovative & Robust

How Middleware Integration Works

Benefits of Integrating SAP Hybris

Integrating SAP Hybris fosters greater efficiency and data accuracy. Automate your critical business processes to deliver consistently outstanding results.

Hover over the steps on the right to see detailed integration points.
Data Mapping

Key Entities & Intelligent Mapping between SAP Hybris and Microsoft Dynamics CRM

Effective integration hinges on precise mapping and transformation of core entities. Our iPaaS provides a visual, AI-assisted environment to harmonize data models between Hybris and Dynamics CRM, ensuring data integrity and consistency.

Customer (Hybris) / Contact & Account (Dynamics CRM)

Represents an individual (B2C) or company (B2B) in Hybris, mapping to individual Contacts and their associated Accounts in Dynamics CRM. This is crucial for a unified customer view.

SAP Hybris Fields

customerId email firstName lastName customerType isGuest registrationDate addresses paymentInfo

Microsoft Dynamics CRM Fields

Contact: First Name, Last Name, Email, Phone, Job Title, Account (lookup) Account: Account Name, Account Number, Primary Contact, Industry, Website URL, Address

Mapping Notes

Hybris B2C customers typically map to CRM Contacts, with an optional default Account. Hybris B2B customers map to CRM Accounts, with primary users as Contacts. De-duplication strategies are critical based on email or unique IDs. Addresses are often mapped as composite fields or related entities.

Next Steps

See SAP Hybris + Microsoft Dynamics CRM integration in action.

Explore a guided demo, start a sandbox integration, or speak directly with our solution architects about your specific use cases.

Start Free Trial Request Live Demo
Real-World Applications

Integration Use Cases

Explore how the integration behaves in real business scenarios, with clearly defined steps, outcomes, and execution patterns.

Unified Customer Profile & Order Synchronization

When a customer registers or places an order on SAP Hybris, their profile and order details are immediately synchronized to Microsoft Dynamics CRM, providing sales and service teams with a complete view of their eCommerce interactions.

Integration Steps:

  1. 0 Customer registers or places an order on SAP Hybris Commerce.
  2. 1 Hybris publishes a 'New Customer' or 'New Order' event via webhook.
  3. 2 iPaaS captures the event, extracts Customer and Order data.
  4. 3 iPaaS transforms Hybris Customer data to Dynamics CRM Contact/Account schema, handling de-duplication.
  5. 4 iPaaS creates/updates Contact/Account in Dynamics CRM.
  6. 5 iPaaS transforms Hybris Order data (header, line items, payment info) to Dynamics CRM Sales Order schema.
  7. 6 iPaaS creates the Sales Order and associated Order Products in Dynamics CRM.
  8. 7 Order status updates from ERP (via iPaaS) are reflected back in Hybris and Dynamics CRM.

Business Outcome

Sales and service teams have instant access to a customer's full purchase history and profile, enabling personalized interactions and faster issue resolution. Reduced manual data entry and improved order visibility.

Frequency

Real-time (event-driven)

Business Value

Key Integration Benefits

Discover the strategic advantages and business value of seamless integration between your systems.

Achieve a True Customer 360° View
Synchronize customer profiles, purchase history, and service interactions between Hybris and Dynamics CRM in real-time. Empower sales, service, and marketing teams with a unified, accurate view of every customer.
Automate Order-to-Cash Workflows
Seamlessly transfer new eCommerce orders from SAP Hybris to Dynamics CRM (and potentially ERP) for streamlined fulfillment, invoicing, and status updates, eliminating manual data entry and errors.
Boost Sales & Marketing Effectiveness
Provide sales teams with real-time customer insights from Hybris and enrich marketing lists in Dynamics CRM with rich eCommerce behavioral data, enabling highly personalized campaigns and targeted upsell/cross-sell opportunities.
Enhance Operational Efficiency
Automate critical processes like customer profile updates, product synchronization, and returns management, freeing up valuable resources and reducing operational costs across your organization.
Ensure Data Accuracy & Consistency
Implement robust data validation, harmonization, and conflict resolution rules to maintain a single source of truth for customer, order, and product data across Hybris and Dynamics CRM.
Accelerate Time-to-Market & Agility
Leverage low-code tools and AI-assisted integration to rapidly deploy new workflows, adapt to market changes, and introduce new products or promotions faster.
✨

Achieve a True Customer 360° View

30%+ Increase in Customer Satisfaction

📋 What You Get

Synchronize customer profiles, purchase history, and service interactions between Hybris and Dynamics CRM in real-time. Empower sales, service, and marketing teams with a unified, accurate view of every customer.

💼 Business Impact

This benefit directly contributes to 30%+ improvement in Increase in Customer Satisfaction, enabling your team to focus on high-value strategic initiatives.

Technical Documentation

API Endpoints & Data Logic

Technical details for developers and architects.

Method Endpoint Purpose
POST /occ/v2/{baseSiteId}/users/{userId}/carts Create/manage shopping carts.
POST /occ/v2/{baseSiteId}/users/{userId}/orders Place new orders; critical for order-to-cash.
GET /occ/v2/{baseSiteId}/users/{userId}/orders/{orderId} Retrieve specific order details or status.
GET /occ/v2/{baseSiteId}/products/{productCode} Retrieve detailed product information.
GET /occ/v2/{baseSiteId}/products/{productCode}/stock Check real-time stock availability.
GET, PATCH /occ/v2/{baseSiteId}/users/{userId} Retrieve and update customer profile details.

⚡ Transformation Logic

  • Field Mapping: Direct 1:1 mapping (e.g., Hybris `email` to CRM `EmailAddress1`).
  • Data Concatenation: Combine Hybris `firstName` and `lastName` into CRM `FullName`.
  • Conditional Logic: Set CRM `AccountType` based on Hybris `customerType` (e.g., B2B -> 'Corporate', B2C -> 'Individual').
  • Lookup & Reference: Map Hybris `productCode` to CRM `Product.productnumber` and retrieve CRM `Product ID` for creating `OrderProduct` records.
  • Value Translation: Convert Hybris order `status` codes to CRM `Status Reason` picklist values.
  • Address Harmonization: Parse Hybris composite address fields into distinct CRM address components (street, city, state, postal code).
Support & Information

Frequently Asked Questions

Common questions about integration implementation, security, and best practices.

General Integration FAQs

▸ What are the primary challenges of integrating SAP Hybris with Microsoft Dynamics CRM?
Primary challenges include reconciling different data models for customer, order, and product entities; managing real-time bi-directional synchronization; ensuring consistent pricing and inventory; handling complex B2B scenarios; and orchestrating end-to-end workflows like order-to-cash or returns. Our iPaaS addresses these through robust mapping, event-driven architecture, and AI-assisted tools.

iPaaS Benefits FAQs

▸ How does an iPaaS enhance SAP Hybris's eCommerce capabilities when integrated with Dynamics CRM?
An iPaaS enhances Hybris by enabling real-time customer profile synchronization with CRM, pushing new orders to CRM for sales visibility and fulfillment, syncing product data from a master source (potentially via CRM), and automating service case creation from Hybris return requests. This creates an omnichannel experience and reduces manual effort across sales, service, and marketing.

Low-Code/No-Code FAQs

▸ Can I use low-code/no-code tools for Hybris and Dynamics CRM integrations?
Yes, absolutely. Our iPaaS offers extensive low-code/no-code capabilities, allowing business analysts and citizen integrators to visually design, deploy, and manage complex integration workflows for both Hybris and Dynamics CRM. This significantly accelerates development, increases agility, and reduces reliance on specialized coding skills.

AI in Integration FAQs

▸ What role does AI play in modern SAP Hybris and Dynamics CRM integration workflows?
AI augments these integrations by providing intelligent data mapping suggestions, automating anomaly detection for data quality, assisting with complex exception handling (e.g., address validation, order discrepancies), and optimizing integration flow performance. This leads to smarter, more resilient, and efficient workflows.

Data Management FAQs

▸ How do I ensure data consistency between Hybris and Dynamics CRM?
Data consistency is achieved through a centralized iPaaS that orchestrates bi-directional synchronization of key entities like customer profiles and products. We implement event-driven updates from both systems, leverage the iPaaS's data harmonization capabilities to define a 'golden record' strategy, and apply robust conflict resolution rules to ensure a single, accurate customer view.

Technical Details FAQs

▸ What are the common API authentication methods for SAP Hybris and Microsoft Dynamics CRM?
Both SAP Hybris Commerce Cloud (OCC) APIs and Microsoft Dynamics CRM (Dataverse) Web APIs primarily use OAuth 2.0 for secure authentication. This involves obtaining an access token (using client credentials or authorization code flows) which is then used as a bearer token in API request headers. Our iPaaS securely manages these credentials and token lifecycles.

Performance FAQs

▸ How can I handle rate limits when integrating with SAP Hybris and Dynamics CRM APIs?
Our iPaaS employs intelligent throttling mechanisms, message queues to buffer requests, and batching capabilities where supported by the APIs. It monitors API usage and response headers (e.g., X-RateLimit-Remaining) to dynamically adjust request frequency, preventing either system from being overwhelmed and ensuring uninterrupted data flow.

Error Handling FAQs

▸ What are the best practices for error handling in Hybris-CRM integration workflows?
Best practices include comprehensive logging of all transactions, automatic retries with exponential backoff for transient errors, routing persistent failures to dead-letter queues (DLQs) for manual review, proactive alerting for critical issues, and potentially leveraging AI for automated error resolution. Our platform provides all these capabilities.
Pricing

Simple, transparent pricing for SAP Hybris + Microsoft Dynamics CRM.

Start with a single integration pair and scale as your business grows—without surprise fees or transaction penalties.

Connect™ Plan

Clarity Connect

$599 /mo

Billed annually • Includes one production integration pair

  • Unlimited transactions and API calls within fair-use limits.
  • Visual workflow designer and reusable mapping templates.
  • Monitoring, alerting, and access to Clarity’s support team.
View full pricing & options
Next Steps

See SAP Hybris + Microsoft Dynamics CRM integration in action.

Explore a guided demo, start a sandbox integration, or speak directly with our solution architects about your specific use cases.

Start Free Trial Request Live Demo