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Connect™

Unify eCommerce & CRM: Seamless SAP Hybris Salesforce Integration

Bridge SAP Hybris Commerce Cloud with Salesforce CRM for a 360° Customer View, Automated Workflows, and Real-time Data Sync.

The Challenge

The Disconnect: Why Fragmented Hybris & Salesforce Data Harms Your Business

In today's omnichannel world, disconnected SAP Hybris eCommerce and Salesforce CRM systems create significant operational friction, leading to a fragmented customer experience and missed business opportunities. Manual data entry, delays, and inconsistencies plague businesses trying to offer a seamless journey.

  • Fragmented Customer View: Sales and service teams lack complete purchase history and preferences from eCommerce.
  • Manual Data Entry & Errors: Tedious, error-prone manual transfer of customer and order data between systems.
  • Delayed Order Processing: Slow synchronization of eCommerce orders to CRM impacts sales visibility and fulfillment coordination.
  • Inconsistent Product Information: Discrepancies in product catalogs, pricing, or inventory between sales and online channels.
  • Inefficient Customer Service: Service agents cannot easily access eCommerce interactions (e.g., abandoned carts, return requests) in Salesforce.
  • Missed Personalization Opportunities: Inability to leverage full customer data for targeted marketing and sales efforts.
Integration Diagram
Solution Illustration
The Solution

The Unified Solution: SAP Hybris and Salesforce Integration with iPaaS

Our AI-powered iPaaS provides a comprehensive, low-code solution to seamlessly connect SAP Hybris Commerce Cloud and Salesforce CRM. By orchestrating real-time, bidirectional data flows, we eliminate silos, empower your teams with a 360-degree customer view, and automate critical business processes across your sales, marketing, and service functions.

  • Real-time Customer Profile Synchronization
  • Automated eCommerce Order & Status Sync
  • Unified Product & Pricing Data Management
  • Intelligent Lead-to-Opportunity Automation
  • Streamlined Service Case Creation from eCommerce
Implementation Timeline

Go live with SAP Hybris + Salesforce in as little as 2–4 weeks.

A proven, repeatable implementation approach that minimizes risk while getting your team to value quickly.

1

Access Enabled

Secure connections established to both SAP Hybris and Salesforce, with credentials and environments confirmed.

2

Configuration & Mapping

Field mappings, business rules, and workflows configured using visual tools and pre-built templates.

3

Go Live

Launch production-ready integration with monitoring, alerting, and support in place—typically within 2–4 weeks.

Time to Value

2–4 weeks

Typical implementation window from access granted to production go-live for most SAP Hybris + Salesforce deployments.

Project Phases

Discovery
Configure & Map
Validate
Launch

Engagement Model

Guided by Clarity experts with your team involved at key milestones.

Comprehensive Solution Details

  • Real-time Customer Profile Synchronization
  • Automated eCommerce Order & Status Sync
  • Unified Product & Pricing Data Management
  • Intelligent Lead-to-Opportunity Automation
  • Streamlined Service Case Creation from eCommerce
  • AI-Assisted Data Mapping & Validation
  • Low-Code/No-Code Workflow Design

SAP Hybris & Salesforce Integration: Technical Deep Dive

Our iPaaS-driven integration between SAP Hybris Commerce Cloud and Salesforce CRM is built on an API-first, event-driven architecture. This ensures high performance, scalability, and real-time data consistency, leveraging the best of both platforms' capabilities. We focus on robust data harmonization, secure connectivity, and resilient error handling to create a truly unified digital experience.

Data Flow Steps

Secure Connection Establishment: Utilize OAuth 2.0 for both Hybris OCC APIs and Salesforce APIs. Store credentials securely in an iPaaS vault, ensuring least privilege access for integration users.

Event Listener Configuration: Configure iPaaS to subscribe to Hybris webhooks (e.g., for new orders, customer updates) and Salesforce Platform Events or Change Data Capture (CDC) for real-time data changes.

Data Extraction: When a trigger fires, the iPaaS retrieves relevant data from the source system (e.g., Hybris 'Customer' or Salesforce 'Account').

Canonical Data Model Transformation: Map the extracted data to a canonical format within the iPaaS. This intermediate representation simplifies complex transformations and future-proofs the integration.

Data Harmonization & Validation: Apply business rules, data cleansing, and validation steps (e.g., address validation, deduplication checks) to ensure data quality and consistency before sending to the target system. AI assists in suggesting and applying these rules.

Target System Data Loading: Map the canonical data to the target system's schema (e.g., Salesforce 'Contact' or Hybris 'Order'). Perform upsert operations using external IDs to avoid duplicates.

Error Handling & Monitoring: Implement robust retry mechanisms with exponential backoff for transient failures. Route persistent errors to a dead-letter queue for manual review. Monitor integration health and API usage from a centralized dashboard with proactive alerts.

Status Updates & Reconciliation: Optionally, push success/failure statuses or target system IDs back to the source system for end-to-end process visibility and reconciliation.

Data Touchpoints

Hybris: Customer, Order, Cart, Product, Address, Return Request, Stock Level, Payment Transaction.
Salesforce: Account, Contact, Opportunity, Order, Product2, PricebookEntry, Case, Lead, Payment (custom).

"SAP Hybris (Source System) -> Webhook/API Event -> iPaaS (Connect, Transform, Map, Validate) -> Salesforce (Target System) -> Platform Event/CDC/API Event (for bidirectional) -> iPaaS -> SAP Hybris. Key entities flowing: Customer, Order, Product, Case."

Pricing

Simple, transparent pricing for SAP Hybris + Salesforce.

Start with a single integration pair and scale as your business grows—without surprise fees or transaction penalties.

Connect™ Plan

Clarity Connect

$595 /mo

Billed annually • Includes one production integration pair

  • Unlimited transactions and API calls within fair-use limits.
  • Visual workflow designer and reusable mapping templates.
  • Monitoring, alerting, and access to Clarity’s support team.
View full pricing & options
Innovative & Robust

How Middleware Integration Works

Benefits of Integrating SAP Hybris

Integrating SAP Hybris fosters greater efficiency and data accuracy. Automate your critical business processes to deliver consistently outstanding results.

Hover over the steps on the right to see detailed integration points.
Data Mapping

Key Entities & Intelligent Mapping between SAP Hybris and Salesforce

Effective integration hinges on precise mapping and harmonization of core business entities. Our iPaaS leverages AI to streamline this complex process, ensuring data integrity and consistency across SAP Hybris and Salesforce. Below are critical entities and their typical mapping strategies.

Customer (Hybris) / Account & Contact (Salesforce)

Represents an individual (B2C) or company (B2B) interacting with Hybris, mapped to Salesforce for sales, service, and marketing engagement.

SAP Hybris Fields

[field, customerId],[type, String],[notes, Unique identifier, often becomes Salesforce External ID.] [field, email],[type, String],[notes, Primary contact, critical for identity resolution.] [field, firstName],[type, String] [field, lastName],[type, String] [field, customerType (B2C/B2B)],[type, Enum],[notes, Drives mapping logic to Salesforce Account vs. Contact.] [field, registrationDate],[type, DateTime] [field, isGuest],[type, Boolean],[notes, Guest users might be created as Contacts in Salesforce for marketing/tracking, then converted.]

Salesforce Fields

[field, Account.Name],[type, String],[notes, Company name for B2B. Can be derived for B2C (e.g., 'Individual Account').] [field, Account.ExternalID_c],[type, String],[notes, Custom field to store Hybris customerId.] [field, Contact.FirstName],[type, String] [field, Contact.LastName],[type, String] [field, Contact.Email],[type, String] [field, Contact.AccountId],[type, Lookup],[notes, Links Contact to Account.] [field, Contact.ExternalID_c],[type, String],[notes, Custom field to store Hybris customerId or email hash.] [field, Contact.LeadSource],[type, String],[notes, Can be set to 'eCommerce' or 'Hybris Registration'.]

Mapping Notes

For B2C, Hybris 'Customer' typically maps to Salesforce 'Contact' (with an associated 'Individual' or 'Household' Account). For B2B, it maps to 'Account' and a primary 'Contact'. A custom 'ExternalID_c' field on both Account and Contact is crucial for upsert operations and de-duplication. AI can suggest rules for merging guest users into existing contacts.