Enticing Users to Renew Subscriptions
Susbcriptions & Subscription Renewals
Commonly, memberships are going to be a monthly renewal or some form of subscription, generally these are monthly or quarterly basis, but there might be annual subscription options as well. One of the key aspects with a subscription itself is making sure that the member understands when their renewal is going to hit, especially if it's an annual membership or quarterly where they might lose track of when they last renewed their membership.
In addition to that, reminding them that they can upgrade their tier and what the benefits are to upgrade. A lot of times memberships will just continue on and the member won't be aware of what their options are to upgrade. It's very common to set up a scenario where the member will have the ability to upgrade dynamically, but then in order to downgrade or cancel they may need to complete a few additional steps. During that worst-case scenario, you can remind them of the benefits they are receiving and give them options, so that they are encouraged to continue their membership without being too tacky about it.
But ultimately, it would be possible to provide them with some options to explore all of their membership benefits before cancelling if that's what they thought that they wanted to do. In addition, it's pretty common to have a countdown to their next renewal, and whenever it comes time to renew, they can have it set to automatically renew. If there are any issues with that automated renewal, being able to offer a grace period and then provide the messaging around that grace period can help retain many potentially lost members. One solution to this would be an automatic email message that can go out in advance of the renewal to remind them that it's coming up.