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Connect™

Unify Dynamics 365 & Amazon Marketplace with AI-Powered Integration

Automate your e-commerce operations, synchronize data in real-time, and drive efficiency with our low-code, intelligent integration platform.

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The Challenge

The E-commerce Integration Challenge: Bridging Dynamics 365 & Amazon Silos

Mid-market businesses leveraging Dynamics 365 for their core operations and Amazon Marketplace for e-commerce often face significant operational hurdles. Manual data transfer, inconsistent inventory, and delayed financial reconciliation lead to inefficiencies, errors, and missed opportunities.

  • Manual order entry from Amazon into Dynamics 365 is slow, error-prone, and unsustainable at scale.
  • Discrepancies in inventory levels between D365 SCM and Amazon lead to overselling or stockouts.
  • Complex Amazon settlement reports require tedious manual reconciliation in Dynamics 365 Finance.
  • Lack of real-time product data synchronization results in outdated listings and pricing on Amazon.
  • Customer data silos prevent a unified 360-degree view and hinder personalized engagement.
  • Compliance risks due to inconsistent data handling and lack of audit trails.
Integration Diagram
Solution Illustration
The Solution

Smart Integration: Dynamics 365 & Amazon Marketplace with AI & Low-Code

Our AI-first integration platform provides a powerful, low-code solution to seamlessly connect Dynamics 365 with Amazon Marketplace. It automates every critical touchpoint, from order capture to financial reconciliation, empowering your business to operate with unparalleled efficiency and intelligence.

  • Pre-built, customizable connectors for Dynamics 365 and Amazon SP-API.
  • Visual, drag-and-drop workflow designer for rapid integration development.
  • AI-assisted data mapping and transformation engine.
  • Real-time, event-driven synchronization for critical data.
  • Centralized error handling, monitoring, and alerting.
Implementation Timeline

Go live with Dynamics 365 + Amazon Marketplace in as little as 2–4 weeks.

A proven, repeatable implementation approach that minimizes risk while getting your team to value quickly.

1

Access Enabled

Secure connections established to both Dynamics 365 and Amazon Marketplace, with credentials and environments confirmed.

2

Configuration & Mapping

Field mappings, business rules, and workflows configured using visual tools and pre-built templates.

3

Go Live

Launch production-ready integration with monitoring, alerting, and support in place—typically within 2–4 weeks.

Time to Value

2–4 weeks

Typical implementation window from access granted to production go-live for most Dynamics 365 + Amazon Marketplace deployments.

Project Phases

Discovery
Configure & Map
Validate
Launch

Engagement Model

Guided by Clarity experts with your team involved at key milestones.

Comprehensive Solution Details

  • Pre-built, customizable connectors for Dynamics 365 and Amazon SP-API.
  • Visual, drag-and-drop workflow designer for rapid integration development.
  • AI-assisted data mapping and transformation engine.
  • Real-time, event-driven synchronization for critical data.
  • Centralized error handling, monitoring, and alerting.
  • Robust security and compliance features.
  • Scalable architecture designed for high transaction volumes.

Technical Integration Overview: Dynamics 365 & Amazon Marketplace

Our integration solution leverages the robust APIs of both Dynamics 365 and Amazon Marketplace, orchestrated by a modern iPaaS. It's designed for scalability, real-time performance, and data integrity, ensuring seamless operations for complex e-commerce environments.

Data Flow Steps

Establish Secure Connections: Configure OAuth 2.0 authentication for Dynamics 365 (Azure AD) and Amazon SP-API (LWA refresh tokens).

Define Data Flows: Visually design uni-directional or bi-directional data flows for entities like Orders, Products, Inventory, and Financial Events.

Implement Event Triggers: Set up Amazon SP-API Notifications (webhooks) for new orders, order changes, and fulfillment updates. Utilize Dynamics 365 Dataverse events or webhooks for inventory and product updates.

Configure Data Mapping & Transformation: Use the iPaaS's visual mapping canvas and AI assistance to transform data structures and values between system schemas. Apply business logic and validation rules.

Error Handling & Monitoring: Implement comprehensive logging, automatic retries with exponential backoff, dead-letter queues, and real-time alerts for integration failures.

Deploy & Govern: Promote integration flows through Dev, QA, and Production environments with version control and automated pipelines. Monitor performance and API usage continuously.

Data Touchpoints

Amazon Order ↔ Dynamics 365 Sales Order
Amazon OrderItem ↔ Dynamics 365 Sales Order Detail
Amazon Product / Listing ↔ Dynamics 365 Product
Amazon Inventory ↔ Dynamics 365 Inventory (msdyn_inventoryonhands)
Amazon Shipment ↔ Dynamics 365 Shipment/Fulfillment Status
Amazon FinancialEvent / Report ↔ Dynamics 365 Invoice / General Ledger Account
Amazon Customer (basic) ↔ Dynamics 365 Account / Contact

"A high-level diagram illustrates data moving from Amazon Marketplace (Order, OrderItem, FinancialEvent, Shipment) to the iPaaS, where AI-assisted mapping and transformation occur. Data then flows into Dynamics 365 (Sales Order, Sales Order Detail, Account, Contact, Invoice, General Ledger Account, Product, Inventory). Conversely, Product and Inventory updates from Dynamics 365 flow through the iPaaS to Amazon Marketplace (Listing, Inventory). Webhooks and event triggers ensure real-time communication, while the iPaaS handles authentication, error handling, and monitoring."

Pricing

Simple, transparent pricing for Dynamics 365 + Amazon Marketplace.

Start with a single integration pair and scale as your business grows—without surprise fees or transaction penalties.

Connect™ Plan

Clarity Connect

$595 /mo

Billed annually • Includes one production integration pair

  • Unlimited transactions and API calls within fair-use limits.
  • Visual workflow designer and reusable mapping templates.
  • Monitoring, alerting, and access to Clarity’s support team.
View full pricing & options
Innovative & Robust

How Middleware Integration Works

Benefits of Integrating Dynamics 365

Integrating Dynamics 365 fosters greater efficiency and data accuracy. Automate your critical business processes to deliver consistently outstanding results.

Hover over the steps on the right to see detailed integration points.
Data Mapping

Key Entities & AI-Assisted Mapping for Dynamics 365 & Amazon Marketplace

Achieving seamless data flow requires precise mapping between the distinct data models of Dynamics 365 and Amazon Marketplace. Our iPaaS, enhanced with AI, simplifies this complex process, ensuring data integrity and consistency.

Order / Sales Order

Synchronizes customer purchases from Amazon Marketplace into Dynamics 365 as Sales Orders, including critical details for fulfillment and billing.

Dynamics 365 Fields

salesorderid ordernumber customerid (lookup to Account/Contact) totalamount statuscode shipto_name shiptoaddress1line1 paymenttermscode

Amazon Marketplace Fields

amazonOrderId purchaseDate orderStatus fulfillmentChannel shippingAddress orderTotal buyerName buyerEmail paymentMethod

Mapping Notes

Map 'amazonOrderId' to a custom field or 'ordernumber' in D365. 'orderTotal' maps to 'totalamount'. 'shippingAddress' requires parsing into D365's address components. 'buyerName' and 'buyerEmail' are used to create/update D365 Account/Contact. 'orderStatus' updates D365 'statuscode'.

Next Steps

See Dynamics 365 + Amazon Marketplace integration in action.

Explore a guided demo, start a sandbox integration, or speak directly with our solution architects about your specific use cases.

Start Free Trial Request Live Demo
Real-World Applications

Integration Use Cases

Explore how the integration behaves in real business scenarios, with clearly defined steps, outcomes, and execution patterns.

Automated Amazon Order-to-Cash & Fulfillment

Seamlessly capture new Amazon Marketplace orders and automatically create corresponding Sales Orders in Dynamics 365. This includes mapping customer details, line items, shipping addresses, and payment information, then pushing shipment updates back to Amazon.

Integration Steps:

  1. 0 New Order event triggered in Amazon SP-API.
  2. 1 iPaaS retrieves Amazon Order and OrderItem details.
  3. 2 AI-assisted mapping transforms Amazon data to Dynamics 365 Sales Order and Sales Order Detail schema.
  4. 3 Creates or updates Account/Contact in Dynamics 365 based on buyer info.
  5. 4 Sales Order is created in Dynamics 365, triggering inventory allocation in D365 SCM.
  6. 5 Fulfillment status (e.g., 'Shipped') from D365 or WMS updates Amazon Shipment entity.
  7. 6 Tracking numbers and carrier details are synced back to Amazon via SP-API.
  8. 7 Invoice generated in Dynamics 365 Finance upon shipment confirmation.

Business Outcome

Accelerated order processing, reduced manual data entry, improved order accuracy, faster fulfillment times, enhanced customer satisfaction.

Frequency

Real-time (event-driven)

Business Value

Key Integration Benefits

Discover the strategic advantages and business value of seamless integration between your systems.

Accelerated Order Processing
Automate order ingestion from Amazon to Dynamics 365, reducing manual data entry by up to 90% and speeding up the order-to-cash cycle.
Real-time Inventory Accuracy
Synchronize inventory levels across Dynamics 365 Supply Chain Management and Amazon Marketplace in real-time, eliminating overselling and optimizing stock.
Flawless Financial Reconciliation
Automate the parsing and posting of Amazon settlement reports to Dynamics 365 Finance, ensuring accurate financial records and faster period closes.
Enhanced Data Quality with AI
Leverage AI for intelligent mapping, validation, and anomaly detection, ensuring high data integrity across all integrated systems.
Rapid Deployment & Flexibility
Utilize low-code/no-code tools to quickly build, customize, and deploy integration workflows, adapting to evolving business needs without extensive coding.
Unified Customer View
Consolidate customer data from Amazon into Dynamics 365, providing a 360-degree view for personalized service and targeted marketing.
✨

Accelerated Order Processing

90% Reduction in manual order entry

📋 What You Get

Automate order ingestion from Amazon to Dynamics 365, reducing manual data entry by up to 90% and speeding up the order-to-cash cycle.

💼 Business Impact

This benefit directly contributes to 90% improvement in Reduction in manual order entry, enabling your team to focus on high-value strategic initiatives.

Technical Documentation

API Endpoints & Data Logic

Technical details for developers and architects.

Method Endpoint Purpose
GET/POST/PATCH /api/data/v9.x/accounts Manage customer accounts in Dynamics 365 Sales/CRM.
GET/POST/PATCH /api/data/v9.x/salesorders Manage sales orders in Dynamics 365 Sales/Commerce.
GET/POST/PATCH /api/data/v9.x/products Manage product catalog and pricing information.
GET/POST/PATCH /api/data/v9.x/invoices Manage customer invoices in Dynamics 365 Finance.
GET /api/data/v9.x/msdyn_inventoryonhands Retrieve real-time inventory on-hand data from Dynamics 365 Supply Chain Management.

⚡ Transformation Logic

  • Address Parsing: Decomposing Amazon's `shippingAddress` into D365's granular address fields (street, city, state, postal code, country).
  • SKU Normalization: Standardizing `sellerSKU` from Amazon to match `productnumber` in D365, handling minor variations or aliases.
  • Status Mapping: Translating Amazon `orderStatus` values (e.g., 'Pending', 'Shipped', 'Canceled') to corresponding D365 `statuscode` values.
  • Financial Event Categorization: Mapping various Amazon `feeType` and `eventType` to specific `General Ledger Account` codes in D365 Finance.
  • Price Calculation: Applying D365 pricing rules or Amazon's `itemPrice` to calculate `extendedamount` for Sales Order Details, accounting for discounts.
  • Quantity Aggregation: Consolidating inventory from multiple D365 warehouses into a single `quantity` for Amazon listings.

🛡️ Error Handling

  • Transient API Failure: D365 or Amazon API temporarily unavailable (handled by retries).
  • Data Validation Error: Invalid SKU from Amazon (handled by DLQ and alert).
  • Schema Mismatch: New field in Amazon not mapped (handled by DLQ, AI suggests mapping).
  • Duplicate Record: Attempt to create existing D365 Account (handled by upsert logic or conflict resolution).
  • Rate Limit Exceeded: Too many requests to Amazon (handled by throttling and queuing).
Support & Information

Frequently Asked Questions

Common questions about integration implementation, security, and best practices.

General FAQs

▸ What are the primary benefits of integrating Dynamics 365 with Amazon Marketplace?
The core benefits include automated order processing, real-time inventory synchronization, accurate financial reconciliation, improved data quality with AI, and accelerated time-to-value through low-code development. This eliminates manual errors, reduces operational costs, and enhances customer satisfaction.

AI Capabilities FAQs

▸ How does AI enhance the Dynamics 365 and Amazon integration?
AI significantly enhances the integration by offering intelligent field mapping suggestions, detecting anomalies in orders or financial reports, automating error resolution for common issues, and providing predictive insights for inventory management. This moves workflows from automated to truly autonomous.

Low-Code FAQs

▸ Can I use low-code/no-code tools to build and manage these integrations?
Absolutely. Our modern iPaaS platform provides extensive low-code/no-code capabilities, enabling business users and citizen integrators to visually design, build, and deploy complex Dynamics 365 and Amazon workflows without extensive coding, dramatically accelerating deployment and reducing IT dependency.

Financial FAQs

▸ What are the common challenges with Amazon financial reconciliation and how does this integration solve them?
Amazon's settlement reports are notoriously complex. Challenges include parsing various transaction types (sales, fees, refunds), accurate GL account mapping, and reconciling payouts. Our integration automates report retrieval, uses AI for intelligent mapping to D365 General Ledger Accounts, and provides automated reconciliation logic, drastically reducing manual effort and improving accuracy.

Inventory FAQs

▸ How do you ensure real-time inventory synchronization between Dynamics 365 and Amazon?
We leverage an event-driven architecture using Dynamics 365 Dataverse events (or webhooks) for inventory changes in D365 Supply Chain Management. These events trigger immediate updates to Amazon Listings Items API, ensuring inventory levels are near real-time. This prevents overselling and optimizes stock management.

Security FAQs

▸ What security measures are in place for the integration?
Security is paramount. We implement OAuth 2.0 for both Dynamics 365 (Azure AD) and Amazon (LWA), enforce TLS 1.2+ encryption for data in transit, use AES-256 for data at rest, apply the principle of least privilege, and securely store credentials. Comprehensive audit trails and compliance with GDPR, CCPA, and other regulations are also standard.

Technical FAQs

▸ How does the integration handle API rate limits from Dynamics 365 and Amazon?
Our iPaaS intelligently manages API rate limits by implementing dynamic throttling, request queuing, batching operations where possible, and utilizing exponential backoff for retries. Prioritizing event-driven updates over frequent polling also minimizes unnecessary API calls, ensuring continuous operation without hitting limits.

Customization FAQs

▸ Can I customize the integration flows to fit my specific business processes?
Yes, the platform is highly customizable. You can extend existing entity mappings with custom fields, add bespoke business logic using the visual rules engine, and integrate with other third-party services. All customizations are managed through version control and tested in sandbox environments before deployment.
Pricing

Simple, transparent pricing for Dynamics 365 + Amazon Marketplace.

Start with a single integration pair and scale as your business grows—without surprise fees or transaction penalties.

Connect™ Plan

Clarity Connect

$599 /mo

Billed annually • Includes one production integration pair

  • Unlimited transactions and API calls within fair-use limits.
  • Visual workflow designer and reusable mapping templates.
  • Monitoring, alerting, and access to Clarity’s support team.
View full pricing & options
Next Steps

See Dynamics 365 + Amazon Marketplace integration in action.

Explore a guided demo, start a sandbox integration, or speak directly with our solution architects about your specific use cases.

Start Free Trial Request Live Demo