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AI-Powered Integration: Unify Dynamics 365 & Amazon Seller Central

Automate your entire e-commerce journey from order to cash, inventory to financials, with intelligent, low-code integration. Boost efficiency, eliminate errors, and scale your Amazon business.

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The Challenge

The Disconnect: Manual Hassles & Lost Opportunities in E-commerce

Mid-market businesses selling on Amazon face significant operational bottlenecks when Dynamics 365 and Amazon Seller Central operate in silos. Manual data transfer between these critical systems leads to costly errors, delays, and a lack of real-time visibility, stifling growth and customer satisfaction.

  • Inventory Discrepancies: Manual updates lead to overselling on Amazon or stockouts in Dynamics 365, causing lost sales and customer frustration.
  • Delayed Order Processing: Manually entering Amazon orders into D365 slows fulfillment, impacting shipping times and seller performance metrics.
  • Financial Reconciliation Nightmares: Complex Amazon settlement reports require hours of manual effort to reconcile with D365 Finance, prone to human error and delayed financial closes.
  • Inconsistent Product Data: Keeping product information (pricing, descriptions) consistent across D365 and Amazon is a constant, time-consuming challenge.
  • Limited Customer 360 View: Customer data from Amazon is isolated, preventing a unified view for personalized marketing or service in D365 CRM.
Integration Diagram
Solution Illustration
The Solution

Seamless & Intelligent Integration with AI & Low-Code Power

Our AI-powered iPaaS bridges the gap between Dynamics 365 and Amazon Seller Central, creating a unified, automated ecosystem. It transforms manual, error-prone processes into intelligent, real-time workflows, giving you complete control and visibility over your e-commerce operations.

  • Real-time Bi-directional Data Sync: Keep orders, inventory, product data, and financials perfectly aligned across both systems.
  • Automated Order-to-Cash Workflow: From Amazon order capture to D365 sales order, fulfillment, and invoicing – fully automated.
  • Intelligent Financial Reconciliation: Automatically parse, categorize, and post Amazon settlement data to D365 Finance, with AI anomaly detection.
  • Product Information Management (PIM) Sync: Centralize product data in D365 and effortlessly push updates to Amazon listings.
  • AI-Assisted Data Mapping & Validation: Accelerate setup and ensure data quality with smart mapping suggestions and proactive error detection.
Implementation Timeline

Go live with Dynamics 365 + Amazon Seller Central in as little as 2–4 weeks.

A proven, repeatable implementation approach that minimizes risk while getting your team to value quickly.

1

Access Enabled

Secure connections established to both Dynamics 365 and Amazon Seller Central, with credentials and environments confirmed.

2

Configuration & Mapping

Field mappings, business rules, and workflows configured using visual tools and pre-built templates.

3

Go Live

Launch production-ready integration with monitoring, alerting, and support in place—typically within 2–4 weeks.

Time to Value

2–4 weeks

Typical implementation window from access granted to production go-live for most Dynamics 365 + Amazon Seller Central deployments.

Project Phases

Discovery
Configure & Map
Validate
Launch

Engagement Model

Guided by Clarity experts with your team involved at key milestones.

Comprehensive Solution Details

  • Real-time Bi-directional Data Sync: Keep orders, inventory, product data, and financials perfectly aligned across both systems.
  • Automated Order-to-Cash Workflow: From Amazon order capture to D365 sales order, fulfillment, and invoicing – fully automated.
  • Intelligent Financial Reconciliation: Automatically parse, categorize, and post Amazon settlement data to D365 Finance, with AI anomaly detection.
  • Product Information Management (PIM) Sync: Centralize product data in D365 and effortlessly push updates to Amazon listings.
  • AI-Assisted Data Mapping & Validation: Accelerate setup and ensure data quality with smart mapping suggestions and proactive error detection.
  • Low-Code/No-Code Workflow Builder: Empower business users to design, customize, and manage complex integration flows without coding.

Technical Integration Architecture & Data Flow

Our integration solution establishes a robust, API-first, and event-driven bridge between Dynamics 365 and Amazon Seller Central. Leveraging a modern iPaaS, it ensures secure, scalable, and real-time data exchange, orchestrated through intelligent workflows.

Data Flow Steps

Secure Connection Setup: Establish OAuth 2.0 based connections for both Dynamics 365 (Azure AD) and Amazon SP-API (Login with Amazon), ensuring least privilege access and secure credential storage.

Event Listener Configuration: Configure iPaaS to subscribe to Amazon SP-API Notifications (webhooks) for new orders, and set up Dynamics 365 Dataverse events for inventory changes, product updates, etc.

Workflow Design (Low-Code): Utilize the visual iPaaS designer to create end-to-end integration flows for each use case (e.g., Order-to-Cash, Inventory Sync).

Data Mapping & Transformation (AI-Assisted): Define precise data mappings between source and target entities using the iPaaS's mapping engine. AI suggests optimal field mappings and transformation rules.

Data Validation & Error Handling: Implement comprehensive validation rules (pre- and post-transformation) and robust error handling logic, including retries, dead-letter queues, and AI anomaly detection.

Deployment & Monitoring: Deploy validated integration flows to production environments. Monitor performance, data flow, and error logs in real-time via centralized dashboards.

Continuous Optimization: Leverage AI insights and performance analytics to continuously refine and optimize integration workflows and data mappings.

Data Touchpoints

Amazon: Order, OrderItem, Product (Listings), InventoryItem, Shipment, SettlementReport, FinancialEvent, Customer (limited PII).
Dynamics 365: Account, Contact, Product, Sales Order, Sales Order Detail, Invoice, Payment Transaction (custom), Vendor, Purchase Order, General Ledger Account, msdyn_inventoryonhands.

"The integration flow initiates with events from either Amazon Seller Central (e.g., new order via webhook) or Dynamics 365 (e.g., inventory update via Dataverse event). These events trigger corresponding workflows within the iPaaS. The iPaaS then retrieves, transforms (with AI assistance), and validates the data before pushing it to the target system via its respective APIs. A robust error handling and monitoring layer oversees the entire process, ensuring data integrity and operational continuity."

Pricing

Simple, transparent pricing for Dynamics 365 + Amazon Seller Central.

Start with a single integration pair and scale as your business grows—without surprise fees or transaction penalties.

Connect™ Plan

Clarity Connect

$595 /mo

Billed annually • Includes one production integration pair

  • Unlimited transactions and API calls within fair-use limits.
  • Visual workflow designer and reusable mapping templates.
  • Monitoring, alerting, and access to Clarity’s support team.
View full pricing & options
Innovative & Robust

How Middleware Integration Works

Benefits of Integrating Dynamics 365

Integrating Dynamics 365 fosters greater efficiency and data accuracy. Automate your critical business processes to deliver consistently outstanding results.

Hover over the steps on the right to see detailed integration points.
Data Mapping

Core Data Entities & Intelligent Mapping

Achieving seamless integration requires precise mapping between the disparate data structures of Dynamics 365 and Amazon Seller Central. Our iPaaS provides a visual, AI-assisted mapping canvas to simplify this complex process, ensuring data integrity and consistency across your enterprise.

Orders & Sales Orders

Synchronizing customer orders from Amazon to Dynamics 365 is the cornerstone of an efficient order-to-cash cycle. This involves mapping Amazon's order details to D365's sales order structure.

Dynamics 365 Fields

salesorderid ordernumber customerid (Account/Contact) totalamount statuscode name billto_name shipto_name shiptoaddress1composite pricelevelid

Amazon Seller Central Fields

AmazonOrderId PurchaseDate OrderStatus BuyerInfo (name, email - masked) ShippingAddress (name, address lines, city, state, postal code, country) OrderTotal PaymentMethod FulfillmentChannel

Mapping Notes

AmazonOrderId should be mapped to a custom field in D365 or used as an external ID for the D365 Sales Order. BuyerInfo fields are mapped to D365 Account/Contact, often creating a 'guest' customer or matching existing records due to PII limitations. ShippingAddress components require parsing into D365's structured address fields. OrderStatus requires specific transformation rules to align with D365's Sales Order statuscode workflow. OrderTotal maps directly to D365 totalamount. PaymentMethod might require mapping to a D365 payment terms or custom payment transaction entity.

Next Steps

See Dynamics 365 + Amazon Seller Central integration in action.

Explore a guided demo, start a sandbox integration, or speak directly with our solution architects about your specific use cases.

Start Free Trial Request Live Demo
Real-World Applications

Integration Use Cases

Explore how the integration behaves in real business scenarios, with clearly defined steps, outcomes, and execution patterns.

Amazon Order-to-Cash Cycle Automation

Automate the complete lifecycle of an order from Amazon Seller Central into Dynamics 365 Sales/Finance, ensuring rapid fulfillment and accurate financial posting.

Integration Steps:

  1. 0 Order Capture: New orders placed on Amazon trigger an event via SP-API Notifications.
  2. 1 Data Ingestion & Validation: iPaaS retrieves order details (Order, OrderItem, BuyerInfo, ShippingAddress) and performs AI-assisted validation.
  3. 2 Sales Order Creation (D365): Transformed Amazon order data creates a new Sales Order and associated Sales Order Details in Dynamics 365.
  4. 3 Inventory Allocation: D365 allocates inventory, and the iPaaS updates Amazon with fulfillment status (if FBM).
  5. 4 Invoice Generation & Fulfillment: D365 processes the order to invoice and triggers shipment creation. Shipment tracking is pushed back to Amazon.

Business Outcome

Reduced order processing time by up to 70%, eliminated manual data entry errors, improved customer satisfaction with faster shipments, and accurate revenue recognition in D365 Finance.

Frequency

Real-time (event-driven)

Business Value

Key Integration Benefits

Discover the strategic advantages and business value of seamless integration between your systems.

Boost Operational Efficiency by 25%+
Automate manual data entry and reconciliation tasks across your Amazon sales, fulfillment, and finance operations, freeing up valuable staff time.
Ensure Real-time Data Accuracy
Eliminate costly errors and discrepancies with continuous, bi-directional synchronization of orders, inventory, products, and financials.
Accelerate Order Fulfillment
Instantly push Amazon orders into Dynamics 365 for rapid processing, improving shipping times and boosting customer satisfaction.
Prevent Overselling & Stockouts
Maintain accurate, real-time inventory levels across D365 and Amazon Seller Central, optimizing stock and maximizing sales potential.
Streamline Financial Reconciliation
Automate the complex process of parsing Amazon settlement reports and posting transactions to Dynamics 365 Finance, reducing close times.
Empower Business Users with Low-Code
Build and manage powerful integrations with intuitive visual tools, reducing reliance on IT and accelerating time-to-market for new workflows.
Gain Actionable Insights with AI
Leverage AI for intelligent data validation, anomaly detection, and predictive analytics, turning integrated data into strategic business decisions.
✨

Boost Operational Efficiency by 25%+

25%+ Efficiency Gain

📋 What You Get

Automate manual data entry and reconciliation tasks across your Amazon sales, fulfillment, and finance operations, freeing up valuable staff time.

💼 Business Impact

This benefit directly contributes to 25%+ improvement in Efficiency Gain, enabling your team to focus on high-value strategic initiatives.

Technical Documentation

API Endpoints & Data Logic

Technical details for developers and architects.

Method Endpoint Purpose
GET/POST/PATCH /api/data/v9.x/salesorders Create and update sales orders from Amazon.
GET/POST/PATCH /api/data/v9.x/products Synchronize product catalog data.
GET /api/data/v9.x/msdyn_inventoryonhands Retrieve real-time inventory levels for synchronization.
GET/POST/PATCH /api/data/v9.x/invoices Post reconciled financial data from Amazon settlements.

⚡ Transformation Logic

  • Map AmazonOrderStatus (e.g., 'Shipped') to D365 statuscode (e.g., 'Fulfilled').
  • Parse Amazon ShippingAddress into D365 address1line1, address1city, etc.
  • Convert Amazon's SellerSKU to D365's productnumber for product matching.
  • Extract and categorize Amazon FinancialEvent data (e.g., 'ProductSale', 'FBAFee', 'Promotion') to map to specific D365 General Ledger Accounts.
  • Standardize currency formats and handle multi-currency conversions.

🛡️ Error Handling

  • Amazon API rate limit exceeded (handled by throttling and retries).
  • Invalid SKU in an Amazon order (routed to dead-letter queue for manual correction).
  • Network connectivity issues between iPaaS and D365 (handled by retries).
  • Duplicate order creation in D365 (detected and prevented by AI/validation rules).
  • Mismatch in financial totals during settlement reconciliation (flagged for review).
Support & Information

Frequently Asked Questions

Common questions about integration implementation, security, and best practices.

No FAQs available for this integration pair.
Pricing

Simple, transparent pricing for Dynamics 365 + Amazon Seller Central.

Start with a single integration pair and scale as your business grows—without surprise fees or transaction penalties.

Connect™ Plan

Clarity Connect

$599 /mo

Billed annually • Includes one production integration pair

  • Unlimited transactions and API calls within fair-use limits.
  • Visual workflow designer and reusable mapping templates.
  • Monitoring, alerting, and access to Clarity’s support team.
View full pricing & options
Next Steps

See Dynamics 365 + Amazon Seller Central integration in action.

Explore a guided demo, start a sandbox integration, or speak directly with our solution architects about your specific use cases.

Start Free Trial Request Live Demo