Integration Hero
Connect™

Unlock Seamless eCommerce: Dynamics AX & Amazon Seller Central Integration

Automate orders, inventory, and financials with AI-powered, low-code integration for mid-market efficiency and growth.

Get Pricing

See how it works
The Challenge

The Disconnect: Manual Operations Slowing Your Amazon Growth

Mid-market businesses leveraging Dynamics AX for their core operations often face significant challenges when expanding into or managing Amazon Seller Central. The lack of seamless data flow creates operational bottlenecks, costly errors, and limits scalability.

  • Manual order entry from Amazon into Dynamics AX is time-consuming and error-prone.
  • Inaccurate inventory levels lead to overselling on Amazon or missed sales opportunities.
  • Complex Amazon settlement reports demand extensive manual reconciliation, delaying financial closes.
  • Disjointed product data between AX and Amazon results in inconsistent listings and poor customer experience.
  • Slow fulfillment processes due to delayed data transfer impact seller performance metrics.
Integration Diagram
Solution Illustration
The Solution

The Intelligent Bridge: AI-Powered Low-Code Integration for Dynamics AX & Amazon

Our iPaaS solution provides the intelligent bridge between Dynamics AX and Amazon Seller Central, leveraging AI and low-code capabilities to deliver a seamless, automated, and scalable integration experience. We transform your marketplace operations, ensuring data consistency and real-time responsiveness.

  • Pre-built, customizable connectors for Dynamics AX and Amazon SP-API.
  • Visual drag-and-drop workflow builder for rapid integration design.
  • AI-powered data mapping suggestions and validation.
  • Event-driven architecture for real-time order and inventory synchronization.
  • Robust error handling with intelligent retry logic and anomaly detection.
Implementation Timeline

Go live with Dynamics AX + Amazon Seller Central in as little as 2–4 weeks.

A proven, repeatable implementation approach that minimizes risk while getting your team to value quickly.

1

Access Enabled

Secure connections established to both Dynamics AX and Amazon Seller Central, with credentials and environments confirmed.

2

Configuration & Mapping

Field mappings, business rules, and workflows configured using visual tools and pre-built templates.

3

Go Live

Launch production-ready integration with monitoring, alerting, and support in place—typically within 2–4 weeks.

Time to Value

2–4 weeks

Typical implementation window from access granted to production go-live for most Dynamics AX + Amazon Seller Central deployments.

Project Phases

Discovery
Configure & Map
Validate
Launch

Engagement Model

Guided by Clarity experts with your team involved at key milestones.

Comprehensive Solution Details

  • Pre-built, customizable connectors for Dynamics AX and Amazon SP-API.
  • Visual drag-and-drop workflow builder for rapid integration design.
  • AI-powered data mapping suggestions and validation.
  • Event-driven architecture for real-time order and inventory synchronization.
  • Robust error handling with intelligent retry logic and anomaly detection.
  • Centralized monitoring and analytics dashboards.
  • Support for complex financial reconciliation and GL posting.
  • Secure credential management and compliance adherence.

Deep Dive: Dynamics AX & Amazon Seller Central Integration Architecture

Our integration solution orchestrates seamless data flow between Dynamics AX and Amazon Seller Central using an API-first, event-driven approach, powered by a robust iPaaS. This ensures real-time responsiveness and data accuracy across your enterprise and marketplace operations.

Data Flow Steps

[step, Authentication & Connectivity],[details, Securely connect to Dynamics AX using AIF services (Windows Integrated Auth, X.509 certificates) or custom web services. For Amazon, leverage SP-API's OAuth 2.0 (Login with Amazon) with refresh token management. iPaaS stores credentials securely and handles token rotation.]

[step, Event Capture & Triggers],[details, For Amazon, subscribe to SP-API Notifications (webhooks) for real-time events like new orders. For Dynamics AX, use AIF document services, custom X++ event handlers, or database triggers to capture internal system events (e.g., sales order creation, inventory adjustments).]

[step, Data Retrieval & Ingestion],[details, iPaaS retrieves relevant entities (e.g., Amazon Order, OrderItem, AX Sales Order, Product) using respective API endpoints. For large datasets like Amazon Settlement Reports, iPaaS initiates report requests and retrieves them once generated.]

[step, AI-Assisted Mapping & Transformation],[details, The iPaaS's visual mapping canvas, augmented by AI, transforms source data schemas (e.g., Amazon OrderItem) into target schemas (e.g., AX Sales Order Line). This includes data type conversions, conditional logic, lookups for AX master data (customer, product), and unit of measure conversions. AI suggests optimal mappings and flags potential discrepancies.]

[step, Data Validation & Business Rules],[details, Before pushing data to either system, iPaaS applies predefined validation rules and business logic (e.g., check for valid AX customer accounts, ensure positive inventory quantities). AI-driven anomaly detection identifies unusual data patterns.]

[step, Data Delivery & Posting],[details, Transformed and validated data is pushed to the target system. For AX, this typically involves `POST` requests to AIF services (`SalesOrderService/create`, `InventItemService/update`, `GeneralLedgerJournalService/create`). For Amazon, `PUT` to `listings`, `POST` to `fba/outbound`, etc. Batching is used for high-volume operations where appropriate.]

[step, Error Handling & Monitoring],[details, Robust error handling with automatic retries (exponential backoff) for transient issues, dead-letter queues for persistent errors, and proactive alerts to support teams. Centralized dashboards provide real-time visibility into integration health and performance.]

Data Touchpoints

Amazon: Orders, OrderItems, Products, InventoryItems, Shipments, SettlementReports, FinancialEvents, Customer (limited PII)
Dynamics AX: Sales Orders, Sales Order Lines, Customers, Products (Items), Inventory Journals, General Ledger Journals, Invoices, Payments, Vendors

"Amazon Seller Central (New Order/Inventory Update) -> SP-API Notification (Webhook) -> iPaaS (Event Listener) -> Data Retrieval (SP-API) -> AI-Assisted Mapping & Transformation -> Data Validation -> Dynamics AX (AIF SalesOrderService/InventItemService) -> AX Processing -> iPaaS (AX Event Capture) -> Data Retrieval (AX) -> AI-Assisted Mapping & Transformation -> Amazon Seller Central (SP-API Shipments/Listings Update) -> Confirmation & Monitoring."

Pricing

Simple, transparent pricing for Dynamics AX + Amazon Seller Central.

Start with a single integration pair and scale as your business grows—without surprise fees or transaction penalties.

Connect™ Plan

Clarity Connect

$595 /mo

Billed annually • Includes one production integration pair

  • Unlimited transactions and API calls within fair-use limits.
  • Visual workflow designer and reusable mapping templates.
  • Monitoring, alerting, and access to Clarity’s support team.
View full pricing & options
Innovative & Robust

How Middleware Integration Works

Benefits of Integrating Dynamics AX

Integrating Dynamics AX fosters greater efficiency and data accuracy. Automate your critical business processes to deliver consistently outstanding results.

Hover over the steps on the right to see detailed integration points.
Data Mapping

Core Data Entities & Intelligent Mapping

Our iPaaS provides robust, AI-assisted mapping capabilities to ensure seamless data flow between the complex data models of Dynamics AX and Amazon Seller Central. Below are key entities and their integration considerations.

Sales Order (AX) / Order (Amazon)

Automating the creation of Dynamics AX Sales Orders from Amazon Orders is critical for efficient fulfillment and accurate revenue recognition.

Dynamics AX Fields

SalesId (auto-generated or external key) CustAccount (mapped from Amazon BuyerInfo) ItemId (matched from Amazon SellerSKU) QtyOrdered (Amazon OrderItem QuantityOrdered) SalesPrice (Amazon OrderItem ItemPrice) SalesStatus (mapped from Amazon OrderStatus) DeliveryDate (Amazon PurchaseDate + estimated lead time) InventDimId (for inventory allocation) CurrencyCode PaymentTerms Sales Order Lines (for each OrderItem)

Amazon Seller Central Fields

AmazonOrderId PurchaseDate OrderStatus BuyerInfo (masked) ShippingAddress OrderTotal OrderItem (ASIN, SellerSKU, QuantityOrdered, ItemPrice, PromotionDiscount)

Mapping Notes

Requires careful mapping of Amazon's `BuyerInfo` to an existing or new `CustAccount` in AX (often a generic 'Amazon Customer' or matched by name/address). `SellerSKU` is crucial for matching to AX `ItemId`. `PromotionDiscount` needs to be handled for correct `SalesPrice` and `OrderTotal` reconciliation. AI can suggest best-fit `CustAccount` based on fuzzy matching and historical data.

Next Steps

See Dynamics AX + Amazon Seller Central integration in action.

Explore a guided demo, start a sandbox integration, or speak directly with our solution architects about your specific use cases.

Start Free Trial Request Live Demo
Real-World Applications

Integration Use Cases

Explore how the integration behaves in real business scenarios, with clearly defined steps, outcomes, and execution patterns.

Amazon Order-to-Cash Automation

When a customer places an order on Amazon, the iPaaS instantly captures the order, creates a corresponding sales order in Dynamics AX, allocates inventory, triggers fulfillment, and updates Amazon with tracking information and fulfillment status.

Integration Steps:

  1. 0 Amazon SP-API Notification (webhook) for new order is received.
  2. 1 iPaaS retrieves full Order and OrderItem details from Amazon.
  3. 2 Data is mapped and transformed to Dynamics AX Sales Order and Sales Order Lines, with AI suggesting field matches.
  4. 3 Sales Order is created in Dynamics AX via `AIF/SalesOrderService/create`.
  5. 4 Dynamics AX processes the order, allocates inventory, and generates a shipment.
  6. 5 iPaaS captures shipment details from AX and updates Amazon via `SP-API /fba/outbound/2020-07-01/fulfillment` or similar endpoint for merchant-fulfilled orders.
  7. 6 Customer is notified of shipment and tracking through Amazon.

Business Outcome

End-to-end automation from order capture to fulfillment notification, reducing manual touchpoints, accelerating delivery times, and improving customer satisfaction and seller metrics.

Frequency

Real-time (event-driven)

Business Value

Key Integration Benefits

Discover the strategic advantages and business value of seamless integration between your systems.

Accelerate Order Fulfillment
Automate sales order creation in AX from Amazon, reducing manual entry by up to 90% and enabling same-day fulfillment, boosting customer satisfaction.
Eliminate Overselling & Stockouts
Achieve near real-time inventory synchronization between AX and Amazon, preventing costly overselling and optimizing stock levels for maximum sales.
Faster Financial Close
Automate the reconciliation of Amazon settlement reports with AX General Ledger, cutting financial close time by days and improving reporting accuracy.
Boost Operational Efficiency
Streamline end-to-end workflows, freeing up valuable staff time from mundane data tasks to focus on strategic initiatives and growth.
Data-Driven Decision Making
Gain real-time visibility into sales, inventory, and financial performance across Amazon and AX, enabling smarter, faster business decisions.
Scale with Confidence
Leverage a scalable, robust integration platform that handles peak transaction volumes without performance degradation, supporting your growth on Amazon.
Enhanced Data Quality with AI
Utilize AI-powered validation and anomaly detection to ensure data integrity, reducing errors and improving the reliability of your business operations.
✨

Accelerate Order Fulfillment

90% Reduction in Manual Order Entry

📋 What You Get

Automate sales order creation in AX from Amazon, reducing manual entry by up to 90% and enabling same-day fulfillment, boosting customer satisfaction.

💼 Business Impact

This benefit directly contributes to 90% improvement in Reduction in Manual Order Entry, enabling your team to focus on high-value strategic initiatives.

Technical Documentation

API Endpoints & Data Logic

Technical details for developers and architects.

Method Endpoint Purpose
POST /AIF/SalesOrderService/create Creates new sales orders in Dynamics AX based on Amazon orders. Essential for order-to-fulfillment automation.
POST /AIF/SalesOrderService/updateStatus Updates the status of existing sales orders in AX (e.g., 'shipped', 'invoiced'). Used to reflect fulfillment progress.
POST /AIF/InventItemService/update Updates product master data or inventory quantities in Dynamics AX. Critical for inventory synchronization from external systems.
POST /AIF/GeneralLedgerJournalService/create Creates and posts general ledger journal entries in AX. Used for financial reconciliation from Amazon settlement reports.
POST /AIF/CustomerService/create Creates new customer records in Dynamics AX. Can be used for onboarding Amazon buyers (with limited PII).
POST /AIF/InventoryJournalService/create Records various inventory movements and adjustments. Can be used for granular inventory updates if `InventItemService` is too high-level.

⚡ Transformation Logic

  • Currency Conversion: Automatically convert Amazon transaction amounts to AX's base currency.
  • Unit of Measure Mapping: Translate Amazon's units (e.g., 'EA') to AX's `UnitId`s.
  • Status Mapping: Map Amazon's `OrderStatus` values (e.g., 'Pending', 'Shipped') to AX's `SalesStatus` values.
  • Customer Matching: Match Amazon `BuyerInfo` to existing AX `Customer` records or create new 'Amazon Guest' customers.
  • SKU Harmonization: Ensure consistent `SellerSKU` (Amazon) to `ItemId` (AX) matching, handling variations and aliases.
  • Promotion & Discount Handling: Accurately apply Amazon's `PromotionDiscount` to AX `SalesPrice` and revenue recognition.
  • Financial Categorization: Map Amazon `EventType`s (e.g., `ProductSales`, `FBAFees`, `Refund`) to specific AX `AccountNum` and `LedgerDimension` combinations.

🛡️ Error Handling

  • Amazon SP-API rate limits hit: iPaaS automatically queues and retries with backoff.
  • Dynamics AX AIF service unavailable: iPaaS retries, then routes to DLQ if persistent.
  • Invalid `SellerSKU` in Amazon order: iPaaS flags, logs, and routes to exception queue for manual correction in AX.
  • Mismatch in `CurrencyCode` between Amazon order and AX customer: iPaaS performs automatic conversion or flags if conversion rate is missing.
  • Uncategorized `FinancialEvent` type in Amazon report: AI flags for review and suggests GL account mapping.
Support & Information

Frequently Asked Questions

Common questions about integration implementation, security, and best practices.

Integration Challenges FAQs

▸ What are the common challenges when integrating Dynamics AX with Amazon Seller Central?
Common challenges include mapping Amazon's specific data structures (e.g., ASINs, settlement report line items) to AX fields, managing high volumes of real-time data (orders, inventory), handling Amazon's API rate limits, reconciling complex financial transactions, and ensuring consistent product information across both systems. Our AI-powered iPaaS addresses these by abstracting complexity, offering robust mapping, and intelligent error handling.

iPaaS Benefits FAQs

▸ How does an AI-powered, low-code iPaaS improve Dynamics AX and Amazon integration?
A modern iPaaS offers visual, low-code/no-code development for rapid workflow creation, pre-built connectors for both systems, robust data mapping and transformation, centralized monitoring, and support for API-first and event-driven patterns. AI further enhances this with intelligent mapping suggestions, anomaly detection, smart error resolution, and even natural language workflow generation, dramatically reducing development time, maintenance costs, and improving scalability and reliability.

Real-time Integration FAQs

▸ Is real-time integration possible for orders and inventory between Dynamics AX and Amazon?
Absolutely. Our solution leverages Amazon SP-API's notification system (webhooks) to capture new orders and inventory changes in real-time. For Dynamics AX, custom event handlers or AIF services can trigger near real-time updates. This event-driven architecture ensures instant data propagation, critical for preventing overselling and accelerating order fulfillment.

AI Capabilities FAQs

▸ How does AI assist with data mapping and validation between AX and Amazon?
AI acts as an intelligent co-pilot. It suggests optimal field mappings between complex AX and Amazon schemas, learning from historical data and industry best practices. During runtime, AI-driven algorithms continuously validate data, detecting anomalies, inconsistencies, or missing information, and flagging them for review or triggering automated self-healing processes, ensuring high data quality.

Security & Compliance FAQs

▸ What security measures are in place for Dynamics AX and Amazon Seller Central integrations?
We implement enterprise-grade security, including robust authentication (OAuth 2.0 for Amazon, AD/X.509 for AX), end-to-end data encryption (TLS 1.2+ in transit, AES-256 at rest), secure secrets management for API credentials, IP whitelisting, and strict role-based access control. We also ensure compliance with Amazon's Data Protection Policy, GDPR, CCPA, and SOX.

Customization FAQs

▸ Can I customize the integration flows to fit my specific business logic?
Yes, our low-code iPaaS is designed for maximum flexibility. You can easily modify pre-built templates or create new workflows using a visual drag-and-drop interface. The powerful rules engine allows you to define custom conditional logic, data transformations, and validation rules without writing extensive code, empowering your business users to adapt to unique requirements.

Performance FAQs

▸ How does the solution handle Amazon's API rate limits?
Our iPaaS intelligently manages Amazon's strict API rate limits through several strategies: leveraging event-driven notifications over polling, implementing intelligent queuing and batching for bulk operations, and applying exponential backoff with retry logic for transient errors. This ensures your integrations operate smoothly and within Amazon's guidelines, even during peak periods.

ROI FAQs

▸ What kind of ROI can I expect from integrating Dynamics AX with Amazon Seller Central?
You can expect significant ROI through reduced operational costs (less manual data entry, fewer errors), increased efficiency (faster order processing, quicker financial closes), improved customer satisfaction (accurate inventory, timely shipments), and enhanced revenue enablement (optimized product listings, preventing overselling). Our solution typically delivers rapid time-to-value, with core integrations deployed in weeks.
Pricing

Simple, transparent pricing for Dynamics AX + Amazon Seller Central.

Start with a single integration pair and scale as your business grows—without surprise fees or transaction penalties.

Connect™ Plan

Clarity Connect

$599 /mo

Billed annually • Includes one production integration pair

  • Unlimited transactions and API calls within fair-use limits.
  • Visual workflow designer and reusable mapping templates.
  • Monitoring, alerting, and access to Clarity’s support team.
View full pricing & options
Next Steps

See Dynamics AX + Amazon Seller Central integration in action.

Explore a guided demo, start a sandbox integration, or speak directly with our solution architects about your specific use cases.

Start Free Trial Request Live Demo