Integration Hero
Connect™

Unleash Growth: AI-Powered Dynamics GP & Amazon Marketplace Integration

Automate complex workflows, synchronize data in real-time, and eliminate manual errors with our intelligent low-code integration platform. Drive efficiency and scale your eCommerce operations effortlessly.

Get Pricing

See how it works
The Challenge

The Manual Maze: Why Disconnected Dynamics GP & Amazon Marketplace Slow Your Business

Mid-market businesses leveraging Dynamics GP for their robust backend and Amazon Marketplace for their expansive customer reach often face a critical bottleneck: the manual transfer of data. This traditional approach is not only time-consuming but also prone to costly errors, directly impacting profitability and customer satisfaction.

  • Delayed Order Fulfillment: Manual order entry from Amazon into Dynamics GP creates lag, leading to slower shipping times and dissatisfied customers.
  • Inventory Discrepancies: Outdated stock levels on Amazon due to manual updates from GP result in overselling, backorders, and costly cancellations.
  • Reconciliation Headaches: Parsing complex Amazon settlement reports and manually posting transactions to Dynamics GP General Ledger is a labor-intensive, error-prone process that delays financial close.
  • Inconsistent Product Data: Manually updating product listings, pricing, and descriptions across GP and Amazon leads to inaccuracies and compliance issues.
  • Limited Scalability: As Amazon sales grow, manual processes become unsustainable, hindering your ability to expand and compete effectively.
Integration Diagram
Solution Illustration
The Solution

Intelligent Automation: Connecting Dynamics GP & Amazon Marketplace

Our AI-powered low-code iPaaS provides a comprehensive solution to seamlessly integrate Dynamics GP with Amazon Marketplace. We transform your disparate systems into a cohesive, automated ecosystem, driving real-time data flow, operational excellence, and strategic growth. Experience the future of ERP and eCommerce connectivity.

  • Real-time Data Synchronization: Keep orders, inventory, product data, and financials perfectly aligned between Dynamics GP and Amazon.
  • AI-Powered Mapping & Validation: Leverage AI to intelligently suggest field mappings, validate data quality, and detect anomalies, significantly reducing setup time and errors.
  • Low-Code Workflow Automation: Visually design, deploy, and manage complex integration workflows with intuitive drag-and-drop tools, empowering business users.
  • Event-Driven Architecture: Utilize Amazon SP-API Notifications for instant updates, ensuring immediate action on new orders or inventory changes.
  • Robust Error Handling & Monitoring: Proactive alerts, automatic retries, and dead-letter queues ensure data integrity and minimize downtime.
Implementation Timeline

Go live with Dynamics GP + Amazon Marketplace in as little as 2–4 weeks.

A proven, repeatable implementation approach that minimizes risk while getting your team to value quickly.

1

Access Enabled

Secure connections established to both Dynamics GP and Amazon Marketplace, with credentials and environments confirmed.

2

Configuration & Mapping

Field mappings, business rules, and workflows configured using visual tools and pre-built templates.

3

Go Live

Launch production-ready integration with monitoring, alerting, and support in place—typically within 2–4 weeks.

Time to Value

2–4 weeks

Typical implementation window from access granted to production go-live for most Dynamics GP + Amazon Marketplace deployments.

Project Phases

Discovery
Configure & Map
Validate
Launch

Engagement Model

Guided by Clarity experts with your team involved at key milestones.

Comprehensive Solution Details

  • Real-time Data Synchronization: Keep orders, inventory, product data, and financials perfectly aligned between Dynamics GP and Amazon.
  • AI-Powered Mapping & Validation: Leverage AI to intelligently suggest field mappings, validate data quality, and detect anomalies, significantly reducing setup time and errors.
  • Low-Code Workflow Automation: Visually design, deploy, and manage complex integration workflows with intuitive drag-and-drop tools, empowering business users.
  • Event-Driven Architecture: Utilize Amazon SP-API Notifications for instant updates, ensuring immediate action on new orders or inventory changes.
  • Robust Error Handling & Monitoring: Proactive alerts, automatic retries, and dead-letter queues ensure data integrity and minimize downtime.
  • Comprehensive Financial Reconciliation: Automate the parsing and posting of Amazon settlement reports into Dynamics GP for accurate accounting.
  • Scalable & Secure Platform: Built for mid-market growth, ensuring data security and compliance with industry standards.

Dynamics GP & Amazon Marketplace Integration: Technical Overview

Our integration solution provides a robust, scalable, and secure bridge between Dynamics GP and Amazon Marketplace. Leveraging a modern iPaaS, we orchestrate complex data flows, ensuring transactional integrity and real-time synchronization through a combination of API-first strategies, event-driven triggers, and intelligent automation.

Data Flow Steps

Connectivity & Authentication: Securely establish connections to Dynamics GP (Web Services/eConnect via Windows Auth/Service Account) and Amazon SP-API (OAuth 2.0 LWA). All credentials are stored in encrypted vaults.

Event Listener/Polling: The iPaaS either listens for Amazon SP-API Notifications (webhooks) for real-time events (new orders, returns) or polls Dynamics GP APIs/database for changes (e.g., inventory updates, new items).

Data Extraction: Relevant data (e.g., Amazon Order, GP Item) is extracted from the source system via its respective API/method.

AI-Assisted Mapping & Transformation: Extracted data is routed through our visual mapping canvas. AI suggests field mappings, and low-code tools allow for complex transformations (e.g., unit conversions, address formatting, tax calculations) to align schemas.

Data Validation & Business Rules: Data is validated against predefined rules and AI-detected anomalies. Conditional logic (e.g., 'only sync if order status is 'Unshipped'') is applied.

Error Handling & Retry Logic: If errors occur during transformation or API calls, the iPaaS logs the error, attempts configurable retries with exponential backoff, or routes the message to a dead-letter queue for manual intervention.

Data Ingestion: Transformed and validated data is then sent to the target system's API (e.g., GP SOP Service, Amazon Listings Items API) to create or update records.

Confirmation & Monitoring: The iPaaS confirms successful transactions, updates status in the originating system if necessary, and provides a centralized dashboard for real-time monitoring and audit trails.

Data Touchpoints

Amazon: Orders, OrderItems, Products, Listings, Inventory, Shipments, FinancialEvents, Reports, Refunds, Customers.
Dynamics GP: Sales Order (SOPHDRWORK, SOPLINEWORK), Customer (RM00101), Item (IV00101), Inventory Transfer (IV30300), Vendor (PM00200), Purchase Order (POP10100), Payables Transaction (PM10000), General Ledger Transaction (GL20000, GL30000), Payment (PM10300, RM10101).

"Dynamics GP <--(API/eConnect/DB Polling)--> iPaaS <--(AI Mapping/Transformation/Validation)--> iPaaS <--(SP-API/Webhooks)--> Amazon Marketplace. Key flows: Amazon Order -> GP Sales Order; GP Inventory -> Amazon Listing; Amazon Financial Events -> GP GL; GP Product -> Amazon Product/Listing."

Pricing

Simple, transparent pricing for Dynamics GP + Amazon Marketplace.

Start with a single integration pair and scale as your business grows—without surprise fees or transaction penalties.

Connect™ Plan

Clarity Connect

$595 /mo

Billed annually • Includes one production integration pair

  • Unlimited transactions and API calls within fair-use limits.
  • Visual workflow designer and reusable mapping templates.
  • Monitoring, alerting, and access to Clarity’s support team.
View full pricing & options
Innovative & Robust

How Middleware Integration Works

Benefits of Integrating Dynamics GP

Integrating Dynamics GP fosters greater efficiency and data accuracy. Automate your critical business processes to deliver consistently outstanding results.

Hover over the steps on the right to see detailed integration points.
Data Mapping

Core Entities & Intelligent Mapping for Dynamics GP & Amazon

Seamless integration relies on accurate mapping between core business entities in Dynamics GP and Amazon Marketplace. Our iPaaS, with AI assistance, simplifies this complex process, ensuring data integrity and consistency.

Order / Sales Order

Connects Amazon customer purchases to Dynamics GP's sales processing. This is central to the order-to-cash cycle.

Dynamics GP Fields

SOPTYPE SOPNUMBE CUSTNMBR DOCID ITEMNMBR QUANTITY UNITPRCE XTNDPRCE SUBTOTAL FREIGHT TAXAMNT

Amazon Marketplace Fields

amazonOrderId purchaseDate orderStatus fulfillmentChannel shippingAddress orderTotal buyerName buyerEmail sellerSKU asin quantityOrdered itemPrice shippingPrice

Mapping Notes

Amazon Order maps to GP Sales Order Header (SOPHDRWORK). Amazon OrderItem maps to GP Sales Order Line (SOPLINEWORK). Special attention to mapping Amazon's `fulfillmentChannel` (FBA/FBM) to GP's fulfillment logic, and consolidating various Amazon prices/fees into GP's `SUBTOTAL`, `FREIGHT`, `MISCAMT`, `TAXAMNT` fields. AI assists in suggesting appropriate GL account distributions for revenue.

Next Steps

See Dynamics GP + Amazon Marketplace integration in action.

Explore a guided demo, start a sandbox integration, or speak directly with our solution architects about your specific use cases.

Start Free Trial Request Live Demo
Real-World Applications

Integration Use Cases

Explore how the integration behaves in real business scenarios, with clearly defined steps, outcomes, and execution patterns.

Amazon Order Fulfillment (FBM) to Dynamics GP

For FBM sellers, new Amazon orders trigger automatic sales order creation in Dynamics GP. This includes customer details, line items, pricing, and shipping information. Once shipped from GP, tracking numbers and fulfillment status update Amazon.

Integration Steps:

  1. 0 Amazon SP-API Notification (webhook) triggers on new order.
  2. 1 iPaaS fetches Order and OrderItem details from Amazon.
  3. 2 Customer (RM00101) is matched or created in Dynamics GP.
  4. 3 Sales Order (SOPHDRWORK, SOPLINEWORK) is created in Dynamics GP.
  5. 4 Inventory is allocated in GP.
  6. 5 Shipment details (tracking, carrier) from GP are sent to Amazon Shipments API.
  7. 6 Amazon order status is updated to 'Shipped'.

Business Outcome

Faster order processing, accurate inventory deduction, improved customer communication, and reduced manual fulfillment errors.

Frequency

Real-time, event-driven

Business Value

Key Integration Benefits

Discover the strategic advantages and business value of seamless integration between your systems.

Accelerated Order-to-Cash Cycle
Automate sales order creation in Dynamics GP from Amazon, reducing manual entry time and errors, ensuring faster fulfillment and revenue recognition.
Eliminate Overselling & Stockouts
Achieve real-time inventory synchronization between Dynamics GP and Amazon Marketplace, maintaining accurate stock levels and preventing costly discrepancies.
Streamlined Financial Reconciliation
Automate the parsing and posting of Amazon settlement reports into Dynamics GP, reducing manual effort and accelerating your financial close.
Enhanced Data Quality & Consistency
Leverage AI-powered validation and mapping to ensure consistent and accurate customer, product, and financial data across both systems.
Boost Operational Efficiency & Scalability
Free up valuable human resources from repetitive tasks, allowing your team to focus on strategic initiatives and scale your Amazon business without increasing headcount.
Rapid Integration Deployment
Utilize low-code tools and AI-assisted setup to get your core integrations live in weeks, not months, delivering faster time-to-value.
✨

Accelerated Order-to-Cash Cycle

90% Faster Order Processing

📋 What You Get

Automate sales order creation in Dynamics GP from Amazon, reducing manual entry time and errors, ensuring faster fulfillment and revenue recognition.

💼 Business Impact

This benefit directly contributes to 90% improvement in Faster Order Processing, enabling your team to focus on high-value strategic initiatives.

Technical Documentation

API Endpoints & Data Logic

Technical details for developers and architects.

Method Endpoint Purpose
POST /Dynamics/GPService/SOPService.svc Create, update, or retrieve Sales Order Processing (SOP) documents like Sales Orders, Invoices, and Returns. Critical for Amazon order ingestion.
POST /Dynamics/GPService/CustomerService.svc Manage customer master records, including creation, updates, and querying customer details. Used for new Amazon buyers.
POST /Dynamics/GPService/InventoryService.svc Access and modify inventory item master data, quantities, and pricing. Essential for inventory synchronization to Amazon.
POST /Dynamics/GPService/GLService.svc Post general ledger transactions and retrieve account balances. Used for Amazon financial reconciliation.
XML POST/Service Call eConnect (Various XML Schemas) Programmatic access for high-volume, transactional data integration, offering fine-grained control over GP entities. Alternative to Web Services for some operations or performance-critical tasks.
SELECT/INSERT/UPDATE Direct SQL Access (for specific polling/reads) Used selectively by iPaaS for efficient polling of large datasets or custom tables where Web Services/eConnect are less optimal, always with robust query optimization and security.

⚡ Transformation Logic

  • Attribute Mapping: Map Amazon `sellerSKU` to Dynamics GP `ITEMNMBR`.
  • Data Type Conversion: Convert Amazon `purchaseDate` (ISO 8601) to GP date format (e.g., MM/DD/YYYY).
  • Value Lookups: Translate Amazon `fulfillmentChannel` ('FBA', 'MFN') to internal GP fulfillment codes.
  • Conditional Logic: If Amazon `orderTotal` > $1000, mark GP Sales Order as 'Requires Manager Approval'.
  • Consolidation/Splitting: Combine multiple Amazon fees into single GP GL entries. Split Amazon `shippingAddress` into separate GP address fields.
  • Default Values: Assign default GP `CUSTCLAS` for new Amazon customers.
  • AI-Generated Rules: AI can suggest rules for complex attribute mapping or for flagging unusual values based on historical data.

🛡️ Error Handling

  • Amazon SP-API rate limit exceeded (handled by throttling and retries).
  • Dynamics GP API unavailability (handled by retries and queuing).
  • Invalid data format from Amazon (handled by transformation and validation).
  • Missing mandatory fields in GP for Sales Order creation (alerted, moved to DLQ).
  • SKU mismatch between Amazon and GP (alerted, fallback to generic item or DLQ).
  • Amazon settlement report parsing failures (alerted, manual review).
Support & Information

Frequently Asked Questions

Common questions about integration implementation, security, and best practices.

Technical FAQs

▸ What are the primary integration methods available for Dynamics GP?
Dynamics GP primarily offers integration through eConnect (.NET libraries), Dynamics GP Web Services (SOAP-based), and direct SQL access. Our modern iPaaS leverages all these, prioritizing Web Services and eConnect for robust, API-first integration, ensuring data integrity and leveraging GP's business logic.
▸ What is the primary API used for Amazon Marketplace integrations?
The primary API for Amazon Marketplace integrations is the Selling Partner API (SP-API). It's a suite of REST-based APIs that allows programmatic access to Amazon's data and functionality related to seller operations, including orders, inventory, listings, reports, and finances. Our iPaaS fully supports SP-API, including its event-driven Notifications.
▸ How does event-driven architecture benefit Amazon Marketplace integrations with Dynamics GP?
Event-driven architecture, using Amazon SP-API Notifications (webhooks), enables real-time responsiveness. Instead of constantly polling Amazon for changes, our iPaaS instantly receives notifications for new orders, inventory updates, or shipment confirmations, triggering immediate actions in Dynamics GP. This reduces latency, improves data freshness, and optimizes resource usage.
▸ Can I manage different versions of Dynamics GP and Amazon integrations (Dev, QA, Prod)?
Yes, our mature iPaaS platform supports environment promotion pipelines. This allows you to develop and test integrations in separate Development and QA environments before promoting them to Production. This ensures stability, version control, and minimizes risks to your live Dynamics GP and Amazon operations.

Business Value FAQs

▸ How can low-code/no-code tools help with Dynamics GP and Amazon integrations?
Low-code/no-code tools within our iPaaS simplify the creation and management of these integrations by allowing business analysts to visually design workflows, map data, and configure business rules without extensive coding. This drastically speeds up development, reduces reliance on IT specialists, and increases business agility for both Dynamics GP and Amazon workflows.

AI Features FAQs

▸ What are the benefits of using AI in Dynamics GP and Amazon Marketplace integrations?
AI significantly enhances these integrations by automating complex tasks like intelligent field mapping suggestions, anomaly detection (e.g., suspicious orders, unusual fees), automated data validation, and even inferring business rules. This leads to higher data quality, reduced manual effort, predictive operational insights, and faster setup times.

Data Management FAQs

▸ How do I handle data discrepancies during Dynamics GP and Amazon integration?
Data discrepancies are managed by implementing robust data validation rules and transformation logic within our iPaaS. This includes data cleansing, standardization, and deduplication. For unresolvable issues, the iPaaS routes the discrepancy to a human for review and correction, often utilizing a 'dead-letter queue' or exception handling dashboard with full context.

Security FAQs

▸ What security considerations are important for Dynamics GP and Amazon Marketplace integrations?
Key security considerations include securing API credentials (GP service accounts, Amazon LWA refresh tokens), ensuring data in transit is encrypted (TLS 1.2+), maintaining data privacy compliance (GDPR, CCPA) for customer information, and implementing robust access controls (least privilege) for all integration components. Our platform adheres to industry-leading security standards.
Pricing

Simple, transparent pricing for Dynamics GP + Amazon Marketplace.

Start with a single integration pair and scale as your business grows—without surprise fees or transaction penalties.

Connect™ Plan

Clarity Connect

$599 /mo

Billed annually • Includes one production integration pair

  • Unlimited transactions and API calls within fair-use limits.
  • Visual workflow designer and reusable mapping templates.
  • Monitoring, alerting, and access to Clarity’s support team.
View full pricing & options
Next Steps

See Dynamics GP + Amazon Marketplace integration in action.

Explore a guided demo, start a sandbox integration, or speak directly with our solution architects about your specific use cases.

Start Free Trial Request Live Demo