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AI-Powered Dynamics NAV & Amazon Seller Central Integration

Automate eCommerce Operations, Sync Data in Real-time, and Boost Profitability with Low-Code Efficiency

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The Challenge

The High Cost of Disconnected eCommerce Operations

Without a seamless connection between Dynamics NAV and Amazon Seller Central, your mid-market business faces a cascade of operational inefficiencies, missed opportunities, and financial discrepancies. Manual processes simply cannot keep pace with the demands of a thriving Amazon storefront.

  • Manual order entry from Amazon into NAV is slow, error-prone, and unsustainable.
  • Outdated inventory levels lead to overselling on Amazon or missed sales opportunities.
  • Complex Amazon settlement reports require tedious, manual reconciliation, delaying financial close.
  • Inconsistent product data across systems impacts listing quality and customer experience.
  • Slow fulfillment and tracking updates degrade Amazon seller performance metrics.
  • Lack of real-time visibility into sales, returns, and inventory across channels.
Integration Diagram
Solution Illustration
The Solution

The AI-Powered iPaaS Solution for Dynamics NAV & Amazon Seller Central

Our AI-first, low-code iPaaS platform provides a comprehensive solution to seamlessly connect Dynamics NAV and Amazon Seller Central. We empower your business to automate critical workflows, synchronize data in real-time, and gain unparalleled operational visibility, all while minimizing IT overhead.

  • Pre-built Connectors for Dynamics NAV (OData/SOAP) and Amazon SP-API
  • Visual Low-Code Workflow Designer
  • AI-Assisted Data Mapping & Transformation
  • Real-time Event-Driven Synchronization
  • Automated Error Handling & Alerting
Implementation Timeline

Go live with Dynamics NAV + Amazon Seller Central in as little as 2–4 weeks.

A proven, repeatable implementation approach that minimizes risk while getting your team to value quickly.

1

Access Enabled

Secure connections established to both Dynamics NAV and Amazon Seller Central, with credentials and environments confirmed.

2

Configuration & Mapping

Field mappings, business rules, and workflows configured using visual tools and pre-built templates.

3

Go Live

Launch production-ready integration with monitoring, alerting, and support in place—typically within 2–4 weeks.

Time to Value

2–4 weeks

Typical implementation window from access granted to production go-live for most Dynamics NAV + Amazon Seller Central deployments.

Project Phases

Discovery
Configure & Map
Validate
Launch

Engagement Model

Guided by Clarity experts with your team involved at key milestones.

Comprehensive Solution Details

  • Pre-built Connectors for Dynamics NAV (OData/SOAP) and Amazon SP-API
  • Visual Low-Code Workflow Designer
  • AI-Assisted Data Mapping & Transformation
  • Real-time Event-Driven Synchronization
  • Automated Error Handling & Alerting
  • Centralized Monitoring & Governance Dashboards
  • Scalable Cloud-Native Infrastructure
  • Secure Credential Management

Technical Integration Details: Dynamics NAV & Amazon Seller Central

Our iPaaS provides a robust, secure, and scalable framework for connecting Dynamics NAV and Amazon Seller Central. Leveraging native APIs from both systems, we ensure reliable data exchange and workflow automation.

Data Flow Steps

Connection Setup: Securely configure connectors for Dynamics NAV (Web Service Access Key/Windows Auth) and Amazon SP-API (OAuth 2.0).

Schema Discovery: iPaaS automatically discovers available entities and fields from both systems' APIs.

Workflow Design (Low-Code): Visually design integration flows using drag-and-drop components, often starting from AI-generated templates.

Data Mapping & Transformation: Utilize the AI-assisted visual mapper to define how data moves between systems, including complex transformations and lookups.

Event & Trigger Configuration: Set up event listeners for NAV (polling for changes) and subscribe to Amazon SP-API Notifications (webhooks) for real-time triggers.

Validation & Error Handling: Implement data validation rules, retry mechanisms, dead-letter queues, and automated alerts within the workflow.

Deployment: Promote tested workflows from Dev/QA to Production environments with version control.

Monitoring & Optimization: Continuously monitor integration health, performance, and data flow via centralized dashboards, leveraging AI for anomaly detection.

Data Touchpoints

Dynamics NAV: Customer, Vendor, Item, Sales Order, Purchase Order, Sales Invoice, Payment (Cash Receipt Journal), General Ledger Entry, Shipment (Sales Shipment Header/Lines).
Amazon Seller Central: Order, OrderItem, Product, InventoryItem, Shipment, SettlementReport, FinancialEvent, Refund, FBAInboundShipment, ReportRequest, Customer (limited PII).

"A typical flow involves: Amazon SP-API Notification (New Order) -> iPaaS Listener -> Retrieve Order Details (Amazon Orders API) -> AI Mapping & Validation -> Create Customer (NAV Customers OData) -> Create Sales Order (NAV SalesOrders OData) -> NAV triggers Shipment -> iPaaS Listener for Shipment -> Update Shipment Status (Amazon Fulfillment API)."

Pricing

Simple, transparent pricing for Dynamics NAV + Amazon Seller Central.

Start with a single integration pair and scale as your business grows—without surprise fees or transaction penalties.

Connect™ Plan

Clarity Connect

$595 /mo

Billed annually • Includes one production integration pair

  • Unlimited transactions and API calls within fair-use limits.
  • Visual workflow designer and reusable mapping templates.
  • Monitoring, alerting, and access to Clarity’s support team.
View full pricing & options
Innovative & Robust

How Middleware Integration Works

Benefits of Integrating Dynamics NAV

Integrating Dynamics NAV fosters greater efficiency and data accuracy. Automate your critical business processes to deliver consistently outstanding results.

Hover over the steps on the right to see detailed integration points.
Data Mapping

Key Entities & Intelligent Data Mapping

Our iPaaS solution expertly handles the complexities of data mapping between Dynamics NAV's structured entities and Amazon Seller Central's diverse data models. AI-assisted mapping significantly accelerates this process, ensuring accuracy and consistency.

Order / Sales Order

Represents a customer's purchase on Amazon and its corresponding sales document in Dynamics NAV.

Dynamics NAV Fields

No. Sell-to Customer No. Order Date Ship-to Name Ship-to Address Currency Code Status Sales Lines (nested)

Amazon Seller Central Fields

AmazonOrderId PurchaseDate OrderStatus BuyerInfo ShippingAddress OrderTotal OrderItem (nested)

Mapping Notes

Amazon Order to NAV Sales Order Header. Amazon OrderItem to NAV Sales Line. BuyerInfo often maps to a 'Guest' customer or matched existing NAV Customer. Amazon's 'OrderStatus' needs careful mapping to NAV's 'Status' (e.g., Pending, Released, Shipped).

Next Steps

See Dynamics NAV + Amazon Seller Central integration in action.

Explore a guided demo, start a sandbox integration, or speak directly with our solution architects about your specific use cases.

Start Free Trial Request Live Demo
Real-World Applications

Integration Use Cases

Explore how the integration behaves in real business scenarios, with clearly defined steps, outcomes, and execution patterns.

Amazon Order-to-Cash Automation

Automate the entire sales order lifecycle from Amazon to Dynamics NAV, ensuring rapid fulfillment and accurate financial posting.

Integration Steps:

  1. 0 New Amazon Order event triggers iPaaS workflow via SP-API notification.
  2. 1 iPaaS retrieves full order details (Order, OrderItem, BuyerInfo) from Amazon.
  3. 2 AI-assisted mapping transforms Amazon order data to Dynamics NAV Sales Order schema, creating/updating Customer and Item records as needed.
  4. 3 Sales Order is created in Dynamics NAV, reserving inventory.
  5. 4 Fulfillment status and tracking numbers from NAV (or WMS) are pushed back to Amazon via SP-API Shipment endpoint.
  6. 5 Sales Invoice is generated in NAV upon shipment, ready for financial reconciliation.

Business Outcome

Faster order processing, accurate inventory deduction, improved customer communication, and reduced manual data entry errors.

Frequency

Real-time (event-driven)

Business Value

Key Integration Benefits

Discover the strategic advantages and business value of seamless integration between your systems.

Accelerated Order Fulfillment
Automate Amazon order capture and push to NAV, reducing manual entry by 90% and enabling faster processing for improved customer satisfaction.
Eliminate Overselling & Stockouts
Achieve real-time inventory synchronization between NAV and Amazon, ensuring accurate stock levels and preventing costly discrepancies.
Streamlined Financial Reconciliation
Automate the parsing and posting of Amazon settlement reports into NAV, cutting reconciliation time by 80% and providing immediate financial clarity.
Enhanced Data Quality & Consistency
Leverage AI-assisted mapping and validation to ensure clean, consistent customer, product, and order data across both systems, reducing errors.
Boost Operational Efficiency
Free up valuable staff time from repetitive data tasks, allowing them to focus on strategic initiatives and growth.
Rapid Deployment & Agility
Utilize low-code/no-code tools and AI-powered templates to deploy and adapt integrations quickly, staying ahead of market changes.
Improved Seller Performance
Timely updates for order status and tracking directly impact Amazon's seller metrics, leading to better ratings and visibility.
✨

Accelerated Order Fulfillment

90% Reduction in Manual Order Entry

📋 What You Get

Automate Amazon order capture and push to NAV, reducing manual entry by 90% and enabling faster processing for improved customer satisfaction.

💼 Business Impact

This benefit directly contributes to 90% improvement in Reduction in Manual Order Entry, enabling your team to focus on high-value strategic initiatives.

Technical Documentation

API Endpoints & Data Logic

Technical details for developers and architects.

Method Endpoint Purpose
GET, POST, PATCH, DELETE /ODataV4/Company('CompanyName')/Customers Create/update customer records for sales orders and CRM sync.
GET, PATCH /ODataV4/Company('CompanyName')/Items Retrieve product information, update inventory levels, and synchronize pricing.
GET, POST, PATCH /ODataV4/Company('CompanyName')/SalesOrders Create new sales orders from Amazon, retrieve order details, and update statuses.
GET, POST /ODataV4/Company('CompanyName')/SalesInvoices Generate and retrieve sales invoices for financial reporting.
POST /ODataV4/Company('CompanyName')/GenJournalLines Post general journal entries for financial transactions, including payment applications and manual adjustments.
GET /ODataV4/Company('CompanyName')/Shipment Retrieve shipment details including tracking numbers for updating Amazon.

⚡ Transformation Logic

  • SKU Harmonization: Map Amazon 'SellerSKU' to NAV 'Item No.', with fallback logic for variations.
  • Address Normalization: Standardize shipping address formats from Amazon to NAV's structured fields.
  • Status Code Translation: Convert Amazon 'OrderStatus' values (e.g., 'Unshipped', 'Shipped') to corresponding NAV 'Sales Order Status' codes.
  • Financial Event Categorization: Map diverse Amazon 'EventType' values (e.g., 'Principal', 'FBAFee', 'Refund') to specific NAV General Ledger accounts or dimensions.
  • Pricing & Discount Calculation: Apply business logic to Amazon 'ItemPrice' and 'PromotionDiscount' to derive the correct NAV Sales Line 'Unit Price' and 'Line Discount Amount'.
  • Date & Time Formatting: Convert various date/time formats from Amazon to NAV's required format.

🛡️ Error Handling

  • API Rate Limit Exceeded: iPaaS implements backoff and retry.
  • Invalid SKU: AI detects, flags, and routes for manual correction or uses fallback logic.
  • Duplicate Order: Idempotent design prevents re-creation; AI flags potential duplicates.
  • Network Connectivity Issue: Automated retries, with alerts if persistent.
  • NAV Web Service Unavailable: Alerts triggered, retries initiated, messages queued until service restores.
  • Malformed Address Data: AI suggests corrections or routes to exception queue for manual review.
Support & Information

Frequently Asked Questions

Common questions about integration implementation, security, and best practices.

General FAQs

▸ What is the primary benefit of integrating Dynamics NAV with Amazon Seller Central?
The primary benefit is end-to-end automation of your eCommerce operations, eliminating manual data entry, reducing errors, ensuring real-time inventory accuracy, and streamlining financial reconciliation. This frees up resources, improves customer satisfaction, and enables scalable growth on Amazon.

AI Features FAQs

▸ How does AI enhance this integration solution?
AI significantly accelerates and improves the integration by providing intelligent mapping suggestions, automating data validation, detecting anomalies in data flows, and even assisting in error resolution. This reduces development time, increases data quality, and introduces predictive insights into your workflows.

Low-Code FAQs

▸ Can business users manage these integrations without coding?
Absolutely. Our modern iPaaS features a low-code/no-code visual designer that empowers business analysts and citizen integrators to design, deploy, and manage complex workflows. This democratizes integration, reducing reliance on IT and accelerating agility.

Performance FAQs

▸ How do you handle Amazon's API rate limits and high order volumes?
Our iPaaS employs intelligent strategies including event-driven triggers (SP-API Notifications), message queuing, smart batching of API calls, and exponential backoff/retry logic. This ensures we stay within Amazon's rate limits while efficiently processing high volumes of orders and inventory updates.

Security FAQs

▸ Is customer PII handled securely and compliantly?
Yes, security and compliance are paramount. We adhere to Amazon's Data Protection Policy and global privacy regulations (GDPR, CCPA). Customer PII is minimized, encrypted in transit and at rest, and subject to strict access controls and audit trails within our secure iPaaS environment.

Data Mapping FAQs

▸ What kind of data transformation is typically needed for NAV-Amazon sync?
Common transformations include mapping Amazon's 'OrderStatus' to NAV's 'Sales Order Status', harmonizing SKU identifiers, parsing Amazon's 'ShippingAddress' into NAV's structured address fields, and categorizing various Amazon 'FinancialEvent' types to specific NAV General Ledger accounts. Our AI-assisted mapping simplifies these complexities.

Workflows FAQs

▸ How does the integration handle returns and refunds from Amazon?
The integration can automate the processing of Amazon returns and refunds. When a refund is initiated on Amazon, the iPaaS can trigger a workflow to create a credit memo in Dynamics NAV, update inventory if the item is returned to stock, and ensure financial records are accurately adjusted.

Technical FAQs

▸ What if my Dynamics NAV is on-premise?
Our iPaaS supports both cloud and on-premise deployments of Dynamics NAV. For on-premise instances, we utilize secure agents or VPN connections to establish a robust and encrypted link to your NAV Web Services, ensuring seamless and secure data exchange.
Pricing

Simple, transparent pricing for Dynamics NAV + Amazon Seller Central.

Start with a single integration pair and scale as your business grows—without surprise fees or transaction penalties.

Connect™ Plan

Clarity Connect

$599 /mo

Billed annually • Includes one production integration pair

  • Unlimited transactions and API calls within fair-use limits.
  • Visual workflow designer and reusable mapping templates.
  • Monitoring, alerting, and access to Clarity’s support team.
View full pricing & options
Next Steps

See Dynamics NAV + Amazon Seller Central integration in action.

Explore a guided demo, start a sandbox integration, or speak directly with our solution architects about your specific use cases.

Start Free Trial Request Live Demo