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Unify Your eCommerce & ERP: Seamless Microsoft Dynamics AX & Kentico Integration

Automate order-to-cash, synchronize inventory in real-time, and gain a 360-degree customer view with an intelligent iPaaS solution for Dynamics AX and Kentico.

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The Challenge

The Disconnect: Why Manual Processes Between Kentico & Dynamics AX Hurt Your Business

Without a robust integration, your Kentico eCommerce platform and Microsoft Dynamics AX ERP operate in silos, leading to significant inefficiencies, costly errors, and a fragmented customer experience. This disconnect directly impacts your bottom line and ability to scale.

  • Manual order entry from Kentico to AX consumes valuable time and is prone to human error.
  • Outdated inventory levels in Kentico lead to overselling, backorders, and customer dissatisfaction.
  • Inconsistent product information across systems causes confusion and delays.
  • Fragmented customer data prevents personalized marketing and sales efforts.
  • Delayed financial reconciliation due to manual invoice processing and payment tracking.
  • Lack of real-time visibility into the entire order lifecycle.
Integration Diagram
Solution Illustration
The Solution

The Solution: Intelligent iPaaS for Seamless Kentico & Microsoft Dynamics AX Integration

Our iPaaS-driven solution provides a robust, scalable, and intelligent bridge between Kentico DXP and Microsoft Dynamics AX. It automates critical business processes, ensures real-time data synchronization, and delivers a unified view of your enterprise, all managed through a centralized, low-code platform.

  • Bi-directional data synchronization for Products, Orders, Customers, and Inventory.
  • Event-driven architecture for real-time updates.
  • Pre-built connectors for Kentico's REST/GraphQL and Dynamics AX's AIF services.
  • Visual drag-and-drop workflow designer.
  • AI-powered data mapping and validation.
Implementation Timeline

Go live with Microsoft Dynamics AX & + Kentico | eCommerce ERP Sync in as little as 2–4 weeks.

A proven, repeatable implementation approach that minimizes risk while getting your team to value quickly.

1

Access Enabled

Secure connections established to both Microsoft Dynamics AX & and Kentico | eCommerce ERP Sync, with credentials and environments confirmed.

2

Configuration & Mapping

Field mappings, business rules, and workflows configured using visual tools and pre-built templates.

3

Go Live

Launch production-ready integration with monitoring, alerting, and support in place—typically within 2–4 weeks.

Time to Value

2–4 weeks

Typical implementation window from access granted to production go-live for most Microsoft Dynamics AX & + Kentico | eCommerce ERP Sync deployments.

Project Phases

Discovery
Configure & Map
Validate
Launch

Engagement Model

Guided by Clarity experts with your team involved at key milestones.

Comprehensive Solution Details

  • Bi-directional data synchronization for Products, Orders, Customers, and Inventory.
  • Event-driven architecture for real-time updates.
  • Pre-built connectors for Kentico's REST/GraphQL and Dynamics AX's AIF services.
  • Visual drag-and-drop workflow designer.
  • AI-powered data mapping and validation.
  • Centralized monitoring and error handling.
  • Secure and compliant data exchange (GDPR, PCI DSS).
  • Scalable cloud-native infrastructure.

Technical Integration Details: Connecting Kentico and Dynamics AX

Our integration strategy leverages a modern iPaaS as the central hub, providing a flexible and robust framework to connect Kentico's contemporary APIs with Dynamics AX's established AIF services. This ensures secure, scalable, and real-time data exchange.

Data Flow Steps

Secure API Connectivity: Establish secure, authenticated connections to both Kentico and Dynamics AX using appropriate credentials (OAuth 2.0/API Keys for Kentico, Service Accounts/ADFS for AX) managed in a secrets manager.

Event Listener Configuration: Configure Kentico webhooks to trigger iPaaS workflows immediately upon key events (e.g., new order, product update). For AX, utilize event publishers or efficient polling of AIF services.

Data Extraction: iPaaS connectors extract relevant data from source systems (e.g., Kentico Order details, AX EcoResProduct data).

Schema Harmonization & Transformation: Data is transformed and normalized within the iPaaS using visual mapping tools and AI-assisted logic to match the target system's schema and business rules.

Data Validation: AI-powered validation rules ensure data integrity before submission to the target system, preventing errors in Dynamics AX.

Data Ingestion: Transformed data is securely pushed to the target system via its respective API endpoints (e.g., AX AIF SalesOrderService/create, Kentico /rest/ecommerce/v1/products/{sku}).

Error Handling & Monitoring: Centralized error logging, automated retries, dead-letter queues, and real-time alerts ensure operational resilience and data consistency.

Data Touchpoints

Kentico: Orders, Products, Customers/Users, Inventory Items, Payment Transactions, Marketing Contacts.
Microsoft Dynamics AX: SalesOrder, CustCustomer, EcoResProduct, InventOnHand, CustInvoiceJour, LedgerJournalTable/Trans.

"Kentico (New Order/Customer Update) --[Webhook/REST]--> iPaaS (Transform/Validate) --[AIF SOAP]--> Dynamics AX (SalesOrder/CustCustomer). Dynamics AX (Inventory/Product Update) --[AIF SOAP/Event]--> iPaaS (Transform/Validate) --[REST/GraphQL]--> Kentico (Product/Inventory Item)."

Pricing

Simple, transparent pricing for Microsoft Dynamics AX & + Kentico | eCommerce ERP Sync.

Start with a single integration pair and scale as your business grows—without surprise fees or transaction penalties.

Connect™ Plan

Clarity Connect

$599 /mo

Billed annually • Includes one production integration pair

  • Unlimited transactions and API calls within fair-use limits.
  • Visual workflow designer and reusable mapping templates.
  • Monitoring, alerting, and access to Clarity’s support team.
View full pricing & options
Innovative & Robust

How Middleware Integration Works

Benefits of Integrating Microsoft Dynamics AX &

Integrating Microsoft Dynamics AX & fosters greater efficiency and data accuracy. Automate your critical business processes to deliver consistently outstanding results.

Hover over the steps on the right to see detailed integration points.
Data Mapping

Key Entities & Intelligent Data Mapping

Effective integration hinges on precise mapping of critical business entities between Kentico and Microsoft Dynamics AX. Our iPaaS provides robust, AI-assisted tools to harmonize these disparate data structures.

Order / SalesOrder

Represents a customer's purchase in Kentico and its corresponding sales transaction in Dynamics AX.

Microsoft Dynamics AX & Fields

[field, SalesId],[type, String],[description, Unique sales order identifier] [field, CustAccount],[type, String],[description, Customer account number] [field, OrderDate],[type, DateTime],[description, Date of order] [field, SalesType],[type, Enum],[description, Type of sales order (e.g., Sales, Return)] [field, CurrencyCode],[type, String],[description, Order currency] [field, SalesOriginId],[type, String],[description, Origin of sale (e.g., 'Web')] [field, DeliveryDate],[type, DateTime],[description, Requested delivery date] [field, CustPurchaseOrder],[type, String],[description, Customer's purchase order reference] [field, SalesLine],[type, List],[description, Line items (ItemId, Quantity, SalesPrice, Unit)]

Kentico | eCommerce ERP Sync Fields

[field, OrderID],[type, Int],[description, Unique Kentico order ID] [field, OrderDate],[type, DateTime],[description, Date of order placement] [field, CustomerID],[type, Int],[description, Kentico customer ID] [field, OrderStatus],[type, String],[description, Current status of the order] [field, TotalPrice],[type, Decimal],[description, Total order amount] [field, ShippingAddress],[type, Complex],[description, Customer shipping address] [field, BillingAddress],[type, Complex],[description, Customer billing address] [field, PaymentMethod],[type, String],[description, Payment method used] [field, OrderItems],[type, List],[description, Products in the order (SKU, Quantity, UnitPrice)]

Mapping Notes

Kentico's OrderID can map to Dynamics AX's CustPurchaseOrder or a custom field. Kentico's OrderItems map to AX's SalesLine. OrderStatus requires mapping between Kentico's textual statuses and AX's numerical/enum statuses. Shipping and Billing addresses require careful field-level mapping.

Next Steps

See Microsoft Dynamics AX & + Kentico | eCommerce ERP Sync integration in action.

Explore a guided demo, start a sandbox integration, or speak directly with our solution architects about your specific use cases.

Start Free Trial Request Live Demo
Real-World Applications

Integration Use Cases

Explore how the integration behaves in real business scenarios, with clearly defined steps, outcomes, and execution patterns.

Automated eCommerce Order Processing (Kentico to Dynamics AX)

Seamlessly transfer new orders placed in Kentico eCommerce directly into Microsoft Dynamics AX as Sales Orders, triggering fulfillment and financial processes.

Integration Steps:

  1. 0 Customer places an order on Kentico eCommerce.
  2. 1 Kentico webhook triggers an iPaaS workflow upon new order creation.
  3. 2 iPaaS retrieves full order details from Kentico using its /rest/ecommerce/v1/orders endpoint.
  4. 3 iPaaS maps Kentico Order data (e.g., OrderID, CustomerID, OrderItems, TotalPrice) to Dynamics AX SalesOrder (SalesId, CustAccount, SalesLine items, amounts).
  5. 4 iPaaS calls Dynamics AX's /AIF/SalesOrderService/create to create the Sales Order.
  6. 5 Dynamics AX processes the order, allocates inventory, and updates order status.
  7. 6 iPaaS updates Kentico with order status changes (e.g., 'Processing', 'Shipped') from AX.

Business Outcome

Accelerated order fulfillment, reduced manual data entry errors, real-time order visibility, and improved customer satisfaction.

Frequency

Real-time (event-driven)

Business Value

Key Integration Benefits

Discover the strategic advantages and business value of seamless integration between your systems.

Accelerated Order-to-Cash Cycle
Automate the entire order lifecycle from Kentico to Dynamics AX, reducing manual effort and accelerating invoice generation and revenue recognition.
Real-time Inventory Accuracy
Synchronize inventory levels from Dynamics AX to Kentico in near real-time, preventing overselling, improving customer satisfaction, and optimizing stock management.
Unified Customer Data
Maintain a single, consistent view of customer data across Kentico and Dynamics AX, enabling personalized experiences and informed decision-making.
Reduced Operational Costs
Eliminate manual data entry, reduce errors, and streamline processes, leading to significant cost savings in labor and error resolution.
Enhanced Data Quality & Compliance
Leverage AI-driven validation and robust mapping to ensure data integrity in Dynamics AX, supporting accurate financial reporting and compliance.
Faster Time-to-Market
Utilize low-code/no-code tools to rapidly deploy and adapt integrations, allowing your business to respond quickly to market changes and new initiatives.
✨

Accelerated Order-to-Cash Cycle

30%+ Faster Order Processing

📋 What You Get

Automate the entire order lifecycle from Kentico to Dynamics AX, reducing manual effort and accelerating invoice generation and revenue recognition.

💼 Business Impact

This benefit directly contributes to 30%+ improvement in Faster Order Processing, enabling your team to focus on high-value strategic initiatives.

Technical Documentation

API Endpoints & Data Logic

Technical details for developers and architects.

Method Endpoint Purpose
POST /AIF/SalesOrderService/create Creates new Sales Orders in Dynamics AX from Kentico orders.
POST /AIF/SalesOrderService/read Retrieves detailed Sales Order information from Dynamics AX (e.g., status updates).
POST /AIF/InventOnHandService/find Queries real-time inventory availability and on-hand quantities.
POST /AIF/CustCustomerService/create Creates new customer records in Dynamics AX.
POST /AIF/CustCustomerService/update Updates existing customer records in Dynamics AX.
POST /AIF/LedgerJournalService/create Posts General Ledger Journal entries (e.g., from Kentico payment transactions).

⚡ Transformation Logic

  • Order Mapping: Kentico OrderItems converted to AX SalesLine, Kentico CustomerID mapped to AX CustAccount (or creates new).
  • Inventory Aggregation: Multiple AX warehouse inventories aggregated to single Kentico 'Stock' value.
  • Product Attribute Harmonization: AX product dimensions mapped to Kentico configurable product attributes.
  • Address Normalization: Standardize address formats for consistency across systems.
  • Status Code Translation: Convert Kentico's descriptive order/customer statuses to AX's specific numerical/enum codes.

🛡️ Error Handling

  • AX AIF Service Unavailability: iPaaS retries with exponential backoff.
  • Invalid Data Payload: Message sent to dead-letter queue for manual review/correction. AI suggests fix.
  • Kentico Webhook Failure: Alerts triggered, webhook logs reviewed.
  • SKU Not Found: Order line item flagged, order potentially held or partially processed.
  • Concurrent Inventory Update: Optimistic locking or message queuing ensures data consistency.
Support & Information

Frequently Asked Questions

Common questions about integration implementation, security, and best practices.

General FAQs

▸ What is the primary benefit of integrating Microsoft Dynamics AX with Kentico?
The primary benefit is achieving seamless, real-time operational efficiency across your eCommerce and ERP systems. This includes automated order processing, accurate inventory synchronization, unified customer data, and reduced manual errors, all leading to improved customer experience and significant cost savings.

Technical FAQs

▸ How does this integration handle real-time inventory updates from Dynamics AX to Kentico?
We leverage an event-driven architecture. When inventory levels change in Dynamics AX, an event is triggered (or the iPaaS polls AX frequently). The iPaaS captures this, transforms the data, and immediately pushes the updated stock quantity to Kentico's product inventory endpoint, ensuring near real-time accuracy on your eCommerce site.
▸ What kind of API access does Dynamics AX provide, and how does the iPaaS connect to it?
Microsoft Dynamics AX primarily uses its Application Integration Framework (AIF) for integration, which exposes SOAP-based web services. Our iPaaS has dedicated connectors designed to consume these AIF services, abstracting the complexities and enabling seamless data exchange, despite AX not having modern REST APIs out-of-the-box.

iPaaS Capabilities FAQs

▸ Can I use low-code/no-code tools to manage my Kentico and Dynamics AX integrations?
Absolutely. Our iPaaS platform provides a visual, drag-and-drop low-code/no-code interface. This empowers business users and citizen integrators to design, build, and modify complex integration workflows, data mappings, and business rules without extensive coding knowledge, drastically increasing agility.

AI Features FAQs

▸ How does AI enhance the integration between Kentico and Dynamics AX?
AI significantly enhances integrations through intelligent automation. This includes AI-powered data mapping suggestions, automated data validation against AX's schema, anomaly detection (e.g., identifying fraudulent orders from Kentico), predictive error resolution, and self-healing workflows, leading to higher data quality and operational efficiency.

Security & Compliance FAQs

▸ How do you ensure data security and compliance (e.g., GDPR, PCI) in this integration?
We implement robust security measures including OAuth 2.0/API key authentication, TLS 1.2+ encryption for all data in transit, secure credential management, and strict access controls. For PCI compliance, sensitive payment data is tokenized by payment gateways. We also ensure consent management from Kentico is propagated and data residency requirements are met for GDPR/CCPA.

Customization FAQs

▸ Can custom fields in Kentico or Dynamics AX be integrated?
Yes, the iPaaS is designed for flexibility. It allows you to easily map custom fields created in Kentico to existing or custom fields in Dynamics AX (via AX extensions), and vice-versa. Our visual mapping tools simplify this process, even for complex custom data structures.

Error Handling FAQs

▸ What happens if an integration fails? How is error handling managed?
Our solution employs a multi-tiered error handling strategy. It includes centralized logging, automated retries with exponential backoff for transient errors, and dead-letter queues for persistent failures. Critical errors trigger immediate alerts to relevant teams, and AI can even suggest or perform self-healing actions for known error patterns, minimizing manual intervention.
Pricing

Simple, transparent pricing for Microsoft Dynamics AX & + Kentico | eCommerce ERP Sync.

Start with a single integration pair and scale as your business grows—without surprise fees or transaction penalties.

Connect™ Plan

Clarity Connect

$599 /mo

Billed annually • Includes one production integration pair

  • Unlimited transactions and API calls within fair-use limits.
  • Visual workflow designer and reusable mapping templates.
  • Monitoring, alerting, and access to Clarity’s support team.
View full pricing & options
Next Steps

See Microsoft Dynamics AX & + Kentico | eCommerce ERP Sync integration in action.

Explore a guided demo, start a sandbox integration, or speak directly with our solution architects about your specific use cases.

Start Free Trial Request Live Demo