The second step is customizing and catering to the email content for your target audience. You need to translate each part of the template and change any region-specific images according to the targeted locale.
You may also benefit from having particular local imagery and branding within the email content itself.
Now, this can be very subjective, depending on the target region. Therefore, you must do a lot of planning and strategize beforehand. You first have to determine the areas you want to target. After that, you can put your time and energy into
generating email content for those specific locales.
We recommend looking at the basics first. So for an order confirmation email, you may translate the main labels. These may include "order confirmed," "delivery timeline," "shipping/billing information," as well as the agreed-upon terms and
For an account set-up email, you can translate the labels welcoming the new customer to your site. Many international eCommerce platforms offer these features off-the-shelf. We encourage opting for one that does. Merely creating a baseline
of standard emails is a lot of work.
So, the emails an international eCommerce platform generally sends out include order emails, shipment emails, and refund emails. However, there might be a situation that requires receipt confirmation or allows the client to cancel an order
or lodge a complaint/concern. All these situations would require separate email templates too.
Once you have built out all the core content, you are good to go if you are working with an international eCommerce platform that provides the ability to modify the labeling. Every time an
international email goes out, it is automatically going to follow the style of the email templates. The only thing that will change is the content and imagery according to the region being catered.