It's Time to Advance to The Next Step
Shifting from Crawl to Walk
One of the most challenging aspects of this approach is going from crawling to walking. It should generally happen when your platform starts to get significant traffic and results.
The things you need to do for the "walking" stage include: You have to look into setting up actual distribution within a region. It is necessary to eliminate some of the overhead from shipping overseas. The platform should provide accurate
and detailed translations and seamless currency conversions. So, instead of using Google translate, you should get everything on your platform manually translated. The product and category data, different labels, and the overall user
interface should match the dialect of the targeted region.
However, you do not have to shift from the crawl to walk for all regions at the same time. You can set up distribution centers only for particular successful areas. Even translation experts can be hired to translate specific languages common
in popular regions.
Again, you need to analyze the results before you determine profitable regions. After that, you may only focus on the regions that are getting the most results for the same amount of investment. This way, you can optimize your expenses and
improve what is already going well. Similarly, you can make changes or reduce costs on what seems to be not working in your favor.
So, you can always iterate and try something new in the regions where your business may still be in the "crawl" or low investment stage. It is always a better idea to tweak and iterate small operating expenses, as opposed to massive capital