Why Do You Need QR Codes for Your E-Commerce Business?

What are QA Codes and How do They Work?

The Statista reports indicate that ‘E-commerce sales are expected to hit 17.5% of global retail sales by 2021’. Ecommerce sales are expected to rise in the number of market competitors for the current platforms of e-commerce. It is therefore important for both existing and developing businesses to remain at par with the e-commerce marketing standards set by the industry's founders. To ensure that your e-commerce platform stays on top of the ladder, the best strategy you can adopt is to indulge in QR code-based marketing. QR codes come with metrics for marketing campaigns, are wonderful for brand awareness, and can be used in any way you need.

QR “Quick Response” codes are pixelated squares that you see on magazines, advertisements, billboards, packaging, banners, and on the materials used for marketing that are used every day. Technically, these are 2D images that prompt a smartphone to view a picture, video, text, or a similar page when scanned by the camera of a smartphone. They are nothing more than a way to store data in machine-readable optical labels, much like every other barcode.

Originally developed for the Japanese automobile industry, barcodes were introduced by marketers because of their high storage capacity and the potential to translate additional data to customers beyond what could be produced and/or packaged. To scan the QR code, the customers can simply take out their smartphones, download an application for free. By doing this, they can access the additional information related to the product.

Why do you Need One for Your e-Commerce Business

How Could You Use a QR Code?

Believe it or not, QR codes are the future of all online industries, and e-commerce is no exception. The QR codes can transform the way people shop or make the process far more convenient for everyone involved in the process. They make it easier for your customers to purchase no matter where they see your ad. Print ad campaigns are now just ‘clickable’ as online. QR codes make purchasing through your smartphone so quick for your potential customers, and quick purchasing ability means a higher sales potential. QR codes are the easiest way to link people to a digital platform with QR codes in print or similar formats.

You may, for instance, put one on the clothes tag and it will link you to a video showing a group of people modeling the clothes. Cool, right? Not only that, it gives your business the potential to assess the productivity of your offline marketing and campaigns. Also, the number of smartphone owners is at its highest level ever and is continuing to grow fast. That’s why, QR codes are of significant potential to transform the e-commerce industries in terms of marketing, advertisement, customer service, and the way many other industries operate.

You could use QR codes for your business in a variety of ways. It does not matter if your business is small, you can still put QR codes to use. You could simply generate one on your website next to each product. What’s important is that your products should contain specific details including the contact information and the page URL so that the customers can show others on their smartphone. You can incorporate them in posters, print advertising, Tv ads, or any similar things that contain the product details, contact details, offer details, event details, competition details, a coupon, and social network IDs.

Need Help in Integrating QR Codes Into Your Websites?

Generating a QR code

Thankfully, generating a QR code is not difficult, as there are already websites specifically designed to help generate and integrate them into your websites. You can also make QR codes of any size and use various formats like HTML code, Tiff files, PNG files, SVG, and EPS. Here’s how to get started.

By using one of the various free online QR code generator websites, you can easily create ready-to-use QR codes. First, you need to select a QR code generator. You can find tons of QR code generator websites but remember that the best ones offer you multiple options for using QR code, and compatibility with most smartphone QR code reader applications. Afterward, choose the content type that you like your QR code to show the people after they scan it. After selecting the content type that you wish to promote with the code, a form will appear where the information that relates to your campaign can be entered. Once it's done, you can easily print a specific QR code. Then, scan it and consider taking an editable form with any QR code generator like qr-code-generator.com, where you can change the data people will have access to when they scan the QR code.

The best part of generating code is customizing the design to your brand. Since it's customized, it can be difficult for some smartphone apps to ‘read’ the QR code. So do not forget to check to see if the QR code reads properly and make sure to try more than one reader. After testing the QR code and making sure it scans, you are ready to share and distribute your QR code. Once it's distributed, you can track and analyze the performance. Pretty easy, right?

Clarity Ventures is fully capable of utilizing both front-end and back-end software integrations with your e-commerce platform. We believe in innovative solutions to give your business a competitive edge. Stay ahead of your game with software such as Epicor, Infor, Syspro, Sage 100, Sage X3, Dynamics GP, ORACLE, Dynamics 365, SAP. Learn more about our eCommerce platform and feel the difference!