What are Unique Visits and How Much Importance They Hold?

Identify and Track Unique Visitors

Online stores or other websites that hold some kind of information allows user to make their user accounts, so whenever they want to visit your website they don’t have to put specific details that your website asks from every fresh visitor. But not everyone is interested in making an account and sometimes when they scroll over different websites or pages, they open yours two. Such visitors are also known as unique users who give a visit to your website silently without making a user account. But still, these visits holds quite important because it will improve your website rating on Google. You must know those visitors plus also the page they check the most. When you know the demand for your visit then you’ll know how to make that information more useful so they become your regular visitors.

You call such people a unique visitor. Well, a person visits your website for the first time, the website will save that IP address and if the same person visits your website for the second time in the report time period and the website catches the same IP address then that person will become your unique user. More viewers on your website and posts mean your work is getting famous among people and you just have to upgrade it to the next level if you want to improve your website rating.

Why is Important to Know About Your Silent Visitors?

What Are New Users and How Are They Different From Unique Ones?

Well, why not? If you don’t know the person that has been visiting your website on a daily basis plus which content is doing good then how you will maintain the quality? For example, if you are running a website that has information on research and thesis related topics, and your website offers people the opportunity to make their account but still they don’t go that way. It doesn’t mean people are getting beneficial information from your website. It is just they visit but they don’t want you to know that they are your regular visitors due to any reason. But whenever they give a visit to your website or access to a specific page, Google analytics saves their IP address and keep a record of their visits.

What if you’ll get to know what information the user is trying to get from your website then how you will handle this situation? Once you know the requirement of your unique visits, you’ll know that how you can make that already informative piece of your writing more explanatory. After knowing the number of unique visitors you can analyze the people of number visiting your page on a daily basis and you’ll know how much fame your work has gained already. But you might get confused between new users and unique user visits.

People visiting your website for the first time would be new users and the same person with the same IP address and the same browser as well will be the unique user. Sometimes people visit the same website using different browsers and every time they use a new browser they become a new user instead of unique ones. This might confuse you a little bit but this happens. Through Google analytics report you will get a report that will highlight the number of new users and unique users. With the help of figures you get of both visitors you can analyze the data that might help you to get an average figure of the people visiting your website on a daily basis.

Consumer Insights Empower You to Make Data Driven Decisions

What Are The Benefits of Analyzing Unique Users?

When you are running a website then you’ll know the value of visitors and viewers. You will try to increase the number as much as you can and analyzing unique users will help in this task. Here are a few beneficial facts for calculating your daily unique visitors:

  • Helps in improving website marketing strategies
  • You’ll know the attrition rate of your website
  • If your website is getting popular then what is the rate of gaining popularity
  • It will help you to know the mindset of the visitor and how you can make improvements in your content so you don’t lose your visitors
  • With the new visitor's information you’ll know what viewer is looking for and you can provide it to them

Long story short all the things we talked about above the unique users, new users, analyzing the number of unique users, and how important it is to get those calculations done. The final result will definitely help you to gain more visitors but for that, you’ll have to do a few changes to your website. Like using more SEO friendly techniques with improved content, using header tags (H1 tag perfectly designed), more creative ideas that will help in getting more traffic towards your website. You won’t be able to do all this work on your own and you are going to need a little help from professional IT people here. Don’t worry we have got your back. You can get in contact with Clarity Venture and we will handle the rest until your small business become a reputable brand.