Unique Experience and Data For Each User
Dynamically Display User-Specific Information
From a data perspective, this can be rather complicated and detailed. You’re looking to present the end user specific data and information based on their insurance or Medicare and Medicaid access. However, there may be a handful of products that apply only to specific things, such as Medicaid. This means there may be a specific algorithm that can provide some form of estimation or messages on the site.
For example, you can modify the workflows to change based on if a patient is attempting to use insurance of a credit card. During the checkout process and fulfillment process, there is a different workflow depending on if the insurance will fully cover the purchase. If not, the rest of the cost will be pushed back to the user, where they can then complete their payment. Once settled, the fulfillment can continue as normal. The end user may then get an email with a final status or analysis once they have completed payment.
It is also possible to put a credit hold on a credit card. This way the user can attempt to process the payment through insurance, and then whatever is not processed or accepted by the insurance company can then get processed through the credit card. This is called a “pre-authorization.” In other words, the funds are held, but not actually processed.