SEO-friendly URLs

Optimized URL Structure Built Into the Platform

seo friendly url structure for ecommerce platforms | Clarity

Built-In, SEO Friendly URL Structure: Solving a Common Problem


Poor URL structure is a surprisingly common problem with many websites, especially eCommerce pages. This leads to SEO optimization problems such as the marginalization of search rankings, the inability of search crawlers to index pages, poor click-through rates (CTRs), and the leeching of authority from other web pages as well as the website as a whole. One of the most common culprits of the inducement of poor URL structure is the CMS used to generate pages.

Clarity's eCommerce solution was built not only for an automatically generated, clean URL structure, but for the optimization of URLs as well. While other content management systems require a manual input of URL structure into the settings and others don't carry this feature at all, Clarity's eCommerce platform automatically generates a clean URL structure for each new page generated. Additionally, this structure can be manually tweaked in the settings to suit your needs. Simply put: Clarity's CMS makes a SEO friendly, clean URL structure simple and automatic.


Everything You Need to Know About URL Structure in a Simple Graphic

how to make an seo friendly url structure for ecommerce pages

This URL cheat sheet from Dr. Peter J. Meyers of SEO MOZ notes the basic of URL structure that's good for SEO and your website in general. While dated (from 2009), it is still relevant and is a commonly used benchmark example.

A couple other things to keep in mind when building search engine optimized web page addresses:
  • The easier the URL is to read and understand for people, the more likely they are to click on it
  • Search Engines like a breadcrumb style format, or moving (left to right) from general words to more specific words towards the end.
  • Be careful not to use the same or very similar URLs, for which Google will ding your ranking due to perceived duplicate content