Search Engine Optimization plugin
Yoast SEO is a WordPress Search Engine Optimization plugin that helps your content receive a better search engine ranking on Google so you can receive more visitors.
One of its many uses is to allow you to enter a keyword or key phrase which your post or page will be ranked for in search engine results. Yoast SEO makes sure you have used that keyword in your content enough times for it to be considered a keyword at all.
In the premium version, they take it two steps further by not only letting you select multiple keyword or keyphrase but also checks your content to analyze it for all variations of that keyword/keyphrase, such as synonyms of the keyword/keyphrase, various forms of the words used, etc. In this way, you are optimizing and completely advancing your content. Yoast SEO takes how Google will see your content very seriously and thus makes sure Google gives it a good high rank for more people to see and read it.
The plugin also displays a readability check in the free version and tells you where you need to improve because readability is very important in blogging and writing in general. We must remember that people don't read online, they scan. Yoast SEO takes care of that. Key Features of the Yoast SEO (Free Version)
- Keyword optimization
- Preview of your page in Google
- Warns duplicate content to avoid confusing Google
- Tells Google and other applications exactly what your page is about
- Gets updated for Google's algorithm regularly
- Works in every WordPress editor
- Readability Check to increase the chances of visitors reading your page
- Set categories for your articles and pages
Key Features of the Yoast SEO (Premium Version)
In addition to the above, the premium version allows you to receive additional features, such as:
- Related keywords optimization
- Suggestions for Internal Linking
- Internal Linking Blocks
- Blog/site page preview in Social Media
- Full Control Over Your Breadcrumbs
- Content Insights
- Redirect Manager: No more 404 Page Not Found messages
- Focus Keyword Export
- 24/7 Support for one year