In today's dynamic digital environment, one way to achieve the best out of your business is by providing your
visitors with the exact information they're looking for. Gone are the days when one-size-fits-all used to work
for everybody. Nowadays, your visitors and potential audiences are only interested in getting the right content.
Since generic content isn't always practical to help people appeal to all their visitors, a better way to go
about it is by delivering personalized content. In case you don't know, personalization and tracking consent are
two of the essential factors in today's digital world. Furthermore, one of the benefits of tracking support is
to ensure that you take permission from your users before acquiring their personal information. Also, by opting
for Sitefinity CMS, you - as a website admin - can easily create
personalized content and tweak tracking consent.
Earlier, in one of our posts, we've discussed everything you need to know about
Sitefinity CMS. In case you're interested in getting the information, you
can check here to read about it. However, we'll only be focusing our attention on all you need to know about
Sitefinity website personalization or localization and its GDPR cookie consent for the sake of this post. That
said, let's get straight down to business.
Content personalization is a technique that involves creating various types of content and tailoring them to
deliver exactly what each visitor is expecting. Alternatively, personalization is the act of providing the right
content and relevant information to the appropriate type of user at the right time.
One of the reasons you need to consider content personalization is that it'll help your business attract more
traffic, an essential factor for higher revenue. Besides that, personalization will also help you better engage
your visitors, making them feel as if they're the center of attention.
To provide your visitor with personalized content, there's a need for you to know more about them - mostly what
they are interested in gaining from your website. Indeed, you'll agree with us that a better way to learn more
about your visitors is by tracking and collecting their information with the help of cookies. There are several
types of CMS platforms out there. In case what you use or are interested in using is Sitefinity CMS, we're glad
to tell you that the platform has personalization plugins that let people track data and deliver different
versions of content and website pages to their users. But here's a burning question, how exactly does
Sitefinity CMS help in terms of website personalization or localization?