Guide to Website Localization and GDRP Consent

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Ultimate Guide to Personalization, Localization, and Consent

What is Sitefinity Website Personalization?

In today's dynamic digital environment, one way to achieve the best out of your business is by providing your visitors with the exact information they're looking for. Gone are the days when one-size-fits-all used to work for everybody. Nowadays, your visitors and potential audiences are only interested in getting the right content. Since generic content isn't always practical to help people appeal to all their visitors, a better way to go about it is by delivering personalized content. In case you don't know, personalization and tracking consent are two of the essential factors in today's digital world. Furthermore, one of the benefits of tracking support is to ensure that you take permission from your users before acquiring their personal information. Also, by opting for Sitefinity CMS, you - as a website admin - can easily create personalized content and tweak tracking consent.

Earlier, in one of our posts, we've discussed everything you need to know about Sitefinity CMS. In case you're interested in getting the information, you can check here to read about it. However, we'll only be focusing our attention on all you need to know about Sitefinity website personalization or localization and its GDPR cookie consent for the sake of this post. That said, let's get straight down to business.

Content personalization is a technique that involves creating various types of content and tailoring them to deliver exactly what each visitor is expecting. Alternatively, personalization is the act of providing the right content and relevant information to the appropriate type of user at the right time.

One of the reasons you need to consider content personalization is that it'll help your business attract more traffic, an essential factor for higher revenue. Besides that, personalization will also help you better engage your visitors, making them feel as if they're the center of attention.

To provide your visitor with personalized content, there's a need for you to know more about them - mostly what they are interested in gaining from your website. Indeed, you'll agree with us that a better way to learn more about your visitors is by tracking and collecting their information with the help of cookies. There are several types of CMS platforms out there. In case what you use or are interested in using is Sitefinity CMS, we're glad to tell you that the platform has personalization plugins that let people track data and deliver different versions of content and website pages to their users. But here's a burning question, how exactly does Sitefinity CMS help in terms of website personalization or localization?

What Can I Do With Sitefinity Website Localization or Personalization?

Content Altered for a Different Segment of the Audience

As earlier mentioned, Sitefinity has plugins that make website localization or personalization easy to do. Furthermore, one of the benefits of Sitefinity website personalization is that it'll enable you to set different segments with the acquired data's help, belonging to the users. Here are some of the elements you can personalize on your Sitefinity CMS platform to give your visitors a better experience.

  • Personalize Pages: You can create personalized versions of a single page for various audiences. An example is transforming your English language-based article page to multiple language versions.
  • Personalize Default Widgets: With Sitefinity CMS, you can always customize your default widgets in a way that appeals to your visitors. For instance, you'll be able to personalize the content blocks, blog posts, events, lists, cards, images, and many more.
  • Personalize Page Templates: With Sitefinity CMS, you can easily personalize your page templates, using them to attract potential visitors and customers from any part of the world.
  • Personalize Dynamic Widgets: Besides personalizing your website's default widgets, you can also localize the dynamic widgets with ease, using the Sitefinity website personalization plugin.

Earlier, we mentioned that you'd need to acquire relevant data about your customers to thoroughly understand their interaction with your content and precisely what they're looking forward to gaining. While that is true, it's also worth noting that you'll need to seek your visitors' consent before proceeding to collect their data. That's because there are laws that monitor and govern the collection and processing of personal data.

For instance, in Europe, there's a law that monitors and restricts the acquisition of personal data belonging to any individuals living on the continent. This law is referred to as the General Data Protection Regulation (GDPR). Here's what you need to know about Sitefinity GDPR cookie consent below.

GDPR cookie consent and tracking consent

What Is Sitefinity GDPR cookie consent?

The first thing you need to know is that any website outside of Europe that wants to collect a European user's data needs to be compliant with GDPR. Speaking of GDPR cookie consent, the law states that a website should only collect personal data from users after explicitly giving their permission. Here's another burning question, how do you ensure that you're not tracking data when consents aren't given? This is where Sitefinity GDPR cookie consent comes into the scene.

Sitefinity GDPR cookie consent will be the one to tell you to stop tracking users without their permission. In case you're the type that surfs the internet regularly, you must have come across the cookie consent dialogue box. The box always pops up anytime a visitor visits a website for the first time. Furthermore, a visitor may decide to either interact with the dialogue box or not. In case he/she fails to interact, the website continues to display the box on every other page of the site.

There are several benefits attached to using Sitefinity GDPR cookie consent. First, it helps to track a user's personal information with the use of relevant modules. Besides that, it can also help you automatically stop collecting data regarding your users, thus preventing you from being penalized by GDPR.

How To Enable And Disable Tracking Consent In Sitefinity

Turn On/Off Tracking Consent in Sitefinity

It's worth knowing that the 'tracking consent' functionality in Sitefinity is always turned off by default. However, you'll be able to switch it on by following the simple steps below:

  • For you to turn on the tracking consent functionality in the Sitefinity CMS backend, you'll need to head to the "Administration" panel of the system.
  • From there, click on the "Settings" option.
  • Next, locate and click on the "Tracking Consent" option. You can find that at the left pane of the page.
  • After that, click on "any domain" and choose "ask users for consent to track their activities."

You have now been able to turn on the tracking consent for all domains from the multi-site instance. It's also worth knowing that you can always change the default template of the tracking consent box. To do that, here are a few straightforward steps for you to follow below:

  • Click on the "Change" option and select your preferred template.
  • After that, click on the "Done" button.
  • You'll also be able to create another tracking consent rule when you click on the "Add domain" option. However, for you to successfully do that, you'll need to enter the domain or subdomain.
  • Next, please choose whether you want to ask users for consent to track their activities.
  • Lastly, save the changes, and that's all.

Personalization, localization, and consent tracking is easy and handy with Sitefinity CMS. Start making the most of personalization and consent tracking in your Sitefinity website and grow your business. Clarity Ventures is fully capable of utilizing both front-end and backend software integrations with your e-commerce platform. We believe in innovative solutions to give your business a competitive edge. Stay ahead of your game with software such as Epicor, Infor, Syspro, Sage 100, Sage X3, Dynamics GP, ORACLE, Dynamics 365, SAP. Learn more about our eCommerce Framework and feel the difference!

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