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Unify Amazon Marketplace & Microsoft Dynamics GP: Intelligent Automation for E-commerce Success

Streamline operations, prevent overselling, and gain financial clarity with real-time, AI-powered integration between your Amazon sales and Dynamics GP ERP.

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The Challenge

The E-commerce Integration Challenge: Manual Gaps & Missed Opportunities

Managing Amazon Marketplace sales while maintaining accurate financial records and inventory in Microsoft Dynamics GP often creates a complex web of manual processes, leading to critical inefficiencies and costly errors.

  • Manual Order Entry: Copying Amazon orders into Dynamics GP is time-consuming, prone to typos, and delays fulfillment.
  • Inventory Discrepancies: Disconnected inventory levels lead to overselling on Amazon or missed sales due to inaccurate stock availability in GP.
  • Complex Financial Reconciliation: Amazon's detailed settlement reports require painstaking manual parsing and GL account mapping in GP, consuming valuable accounting hours.
  • Delayed Shipments & Customer Dissatisfaction: Slow order processing and fulfillment updates impact customer experience and Amazon seller ratings.
  • Lack of Real-time Visibility: Business decisions are hampered by stale data, making it difficult to assess true profitability or inventory health.
  • Limited Scalability: Manual processes can't keep pace with growing Amazon sales volumes, hindering business expansion.
Integration Diagram
Solution Illustration
The Solution

Intelligent Integration: Connecting Amazon Marketplace & Dynamics GP

Our iPaaS solution provides a powerful, AI-enhanced bridge between Amazon Marketplace and Microsoft Dynamics GP, automating your critical e-commerce and financial workflows. Experience seamless data flow, real-time accuracy, and unparalleled operational efficiency.

  • Real-time Amazon Order Ingestion: Instantly create Sales Orders in Dynamics GP from new Amazon purchases.
  • Bi-directional Inventory Sync: Keep Amazon and GP inventory levels perfectly aligned, preventing overselling.
  • Automated Financial Reconciliation: Streamline Amazon settlement report processing directly into GP's General Ledger.
  • Product Catalog & Listing Management: Push product data from GP to Amazon for consistent listings.
  • Shipment & Return Automation: Update Amazon with fulfillment details and process returns efficiently in GP.
Implementation Timeline

Go live with Amazon Marketplace + Microsoft Dynamics GP in as little as 2–4 weeks.

A proven, repeatable implementation approach that minimizes risk while getting your team to value quickly.

1

Access Enabled

Secure connections established to both Amazon Marketplace and Microsoft Dynamics GP, with credentials and environments confirmed.

2

Configuration & Mapping

Field mappings, business rules, and workflows configured using visual tools and pre-built templates.

3

Go Live

Launch production-ready integration with monitoring, alerting, and support in place—typically within 2–4 weeks.

Time to Value

2–4 weeks

Typical implementation window from access granted to production go-live for most Amazon Marketplace + Microsoft Dynamics GP deployments.

Project Phases

Discovery
Configure & Map
Validate
Launch

Engagement Model

Guided by Clarity experts with your team involved at key milestones.

Comprehensive Solution Details

  • Real-time Amazon Order Ingestion: Instantly create Sales Orders in Dynamics GP from new Amazon purchases.
  • Bi-directional Inventory Sync: Keep Amazon and GP inventory levels perfectly aligned, preventing overselling.
  • Automated Financial Reconciliation: Streamline Amazon settlement report processing directly into GP's General Ledger.
  • Product Catalog & Listing Management: Push product data from GP to Amazon for consistent listings.
  • Shipment & Return Automation: Update Amazon with fulfillment details and process returns efficiently in GP.
  • AI-Powered Data Mapping & Validation: Accelerate setup and ensure data quality with intelligent assistance.
  • Low-Code Workflow Design: Empower business users to customize and manage integration flows visually.
Pricing

Simple, transparent pricing for Amazon Marketplace + Microsoft Dynamics GP.

Start with a single integration pair and scale as your business grows—without surprise fees or transaction penalties.

Connect™ Plan

Clarity Connect

$595 /mo

Billed annually • Includes one production integration pair

  • Unlimited transactions and API calls within fair-use limits.
  • Visual workflow designer and reusable mapping templates.
  • Monitoring, alerting, and access to Clarity’s support team.
View full pricing & options
Innovative & Robust

How Middleware Integration Works

Benefits of Integrating Amazon Marketplace

Integrating Amazon Marketplace fosters greater efficiency and data accuracy. Automate your critical business processes to deliver consistently outstanding results.

Hover over the steps on the right to see detailed integration points.
  • ✓
    New Amazon Order Ingestion
  • ✓
    Order Fulfillment & Shipment Update
  • ✓
    Inventory Level Synchronization
  • ✓
    Amazon Settlement Report Reconciliation
  • ✓
    Customer Return Processing
Data Mapping

Data Entity Mapping

Explore how data flows between systems with intelligent field mapping and transformation logic.

Order / Sales Order

The core transaction representing a customer purchase. Flows from Amazon to Dynamics GP.

Amazon Marketplace Fields

amazonOrderId purchaseDate orderStatus fulfillmentChannel shippingAddress orderTotal OrderItem (sellerSKU, quantityOrdered, itemPrice)

Microsoft Dynamics GP Fields

SOPType SOPNumbe CustID DocDate ReqShipDate Subtotal TaxAmt FreightAmt TotalAmt Line Items (Item ID, Quantity, Price)

Mapping Notes

Amazon's Order entity maps to Dynamics GP's Sales Order (SOP) with line items. Critical transformations include mapping Amazon's `orderStatus` to GP's document status, calculating `TotalAmt` from various Amazon charges, and ensuring `shippingAddress` aligns with GP's address structure. FBA orders often trigger a different workflow (notification vs. full orchestration).

Next Steps

See Amazon Marketplace + Microsoft Dynamics GP integration in action.

Explore a guided demo, start a sandbox integration, or speak directly with our solution architects about your specific use cases.

Start Free Trial Request Live Demo
Real-World Applications

Integration Use Cases

Explore how the integration behaves in real business scenarios, with clearly defined steps, outcomes, and execution patterns.

Amazon Order-to-Cash Automation

Automate the entire sales order lifecycle from Amazon Marketplace to Microsoft Dynamics GP, including order creation, customer data transfer, and status updates.

Integration Steps:

  1. 0 New Amazon Order received via SP-API Notification (webhook).
  2. 1 iPaaS extracts Order and OrderItem details.
  3. 2 Customer record is validated or created in Dynamics GP (using Customer ID/Email).
  4. 3 Product/Item SKUs are mapped to Dynamics GP Item IDs.
  5. 4 Sales Order is created in Dynamics GP via eConnect/Web Services.
  6. 5 Inventory is allocated/deducted in Dynamics GP.
  7. 6 Shipment details (tracking, carrier) are updated from Dynamics GP back to Amazon.

Business Outcome

Faster order processing, reduced manual data entry, improved order accuracy, quicker fulfillment, real-time inventory updates.

Frequency

Real-time (event-driven)

Business Value

Key Integration Benefits

Discover the strategic advantages and business value of seamless integration between your systems.

Boost Operational Efficiency
Automate manual data entry for Amazon orders, inventory updates, and financial reconciliation, freeing up valuable staff time.
Ensure Data Accuracy
Eliminate human errors with automated, validated data flows, ensuring consistent information across Amazon and Dynamics GP.
Prevent Overselling & Stockouts
Achieve real-time inventory synchronization from Dynamics GP to Amazon, maintaining accurate stock levels and optimizing sales.
Accelerate Financial Close
Automate the complex reconciliation of Amazon settlement reports, streamlining month-end closing processes in Dynamics GP.
Enhance Customer Satisfaction
Faster order processing and accurate fulfillment updates lead to happier Amazon customers and improved seller ratings.
Gain Real-time Visibility
Access up-to-date sales, inventory, and financial data across both platforms for informed decision-making.
Future-Proof Your Growth
A scalable iPaaS foundation effortlessly handles increased Amazon sales volumes and evolving integration needs.
✨

Boost Operational Efficiency

80% Reduction in manual data entry

📋 What You Get

Automate manual data entry for Amazon orders, inventory updates, and financial reconciliation, freeing up valuable staff time.

💼 Business Impact

This benefit directly contributes to 80% improvement in Reduction in manual data entry, enabling your team to focus on high-value strategic initiatives.

Implementation Timeline

Go live with Amazon Marketplace + Microsoft Dynamics GP in as little as 2–4 weeks.

A proven, repeatable implementation approach that minimizes risk while getting your team to value quickly.

1

Access Enabled

Secure connections established to both Amazon Marketplace and Microsoft Dynamics GP, with credentials and environments confirmed.

2

Configuration & Mapping

Field mappings, business rules, and workflows configured using visual tools and pre-built templates.

3

Go Live

Launch production-ready integration with monitoring, alerting, and support in place—typically within 2–4 weeks.

Time to Value

2–4 weeks

Typical implementation window from access granted to production go-live for most Amazon Marketplace + Microsoft Dynamics GP deployments.

Project Phases

Discovery
Configure & Map
Validate
Launch

Engagement Model

Guided by Clarity experts with your team involved at key milestones.

Technical Documentation

API Endpoints & Data Logic

Technical details for developers and architects.

Method Endpoint Purpose
GET /orders/v0/orders Retrieve Amazon order details for fulfillment and financial reconciliation.
PUT /listings/2021-08-01/items Create or update product listings, including price, quantity, and fulfillment type.
GET /fba/inventory/2020-09-04/summaries Retrieve FBA inventory summaries for stock level management and reconciliation.
POST /reports/2021-06-30/reports Request various reports (e.g., settlement, FBA inventory, order reports) for detailed data analysis.
GET /finances/v0/financialEvents Retrieve detailed financial events for accurate accounting and reconciliation.
POST /notifications/v1/subscriptions Subscribe to Amazon notifications (webhooks) for real-time event-driven workflows (e.g., new orders, fulfillment updates).

⚡ Transformation Logic

  • SKU Harmonization: Map `Amazon.sellerSKU` to `GP.ItemID` ensuring a canonical product identifier.
  • Address Normalization: Standardize shipping addresses from Amazon to match GP's address format, handling international variations.
  • Financial Event Categorization: Dynamically map diverse Amazon `FinancialEvent.type` values (e.g., 'SalesEvent', 'RefundEvent', 'FBAInventoryFee') to predefined `GP.General Ledger Account` segments.
  • Order Status Mapping: Translate Amazon's `orderStatus` (e.g., 'Pending', 'Shipped', 'Canceled') to corresponding `GP.SOPType` and `DocStatus` values.
  • Quantity Buffering: Apply business logic to `GP.QuantityOnHand` before pushing to Amazon, deducting safety stock or reserved quantities to prevent overselling.

🛡️ Error Handling

  • Amazon SKU not found in GP: Triggers an alert or creates a placeholder item in GP for review.
  • Invalid Shipping Address: Routes order to an exception queue for manual address correction.
  • GP eConnect service unavailable: Automatic retries with exponential backoff; if persistent, alerts IT.
  • Unusual Amazon fee type: AI flags new fee types in settlement reports for GL account mapping review.
  • Duplicate Order Submission: Idempotent operations prevent duplicate order creation in GP; detected and logged.
Pricing

Simple, transparent pricing for Amazon Marketplace + Microsoft Dynamics GP.

Start with a single integration pair and scale as your business grows—without surprise fees or transaction penalties.

Connect™ Plan

Clarity Connect

$595 /mo

Billed annually • Includes one production integration pair

  • Unlimited transactions and API calls within fair-use limits.
  • Visual workflow designer and reusable mapping templates.
  • Monitoring, alerting, and access to Clarity’s support team.
View full pricing & options
Support & Information

Frequently Asked Questions

Common questions about integration implementation, security, and best practices.

No FAQs available for this integration pair.
Implementation Timeline

Go live with Amazon Marketplace + Microsoft Dynamics GP in as little as 2–4 weeks.

A proven, repeatable implementation approach that minimizes risk while getting your team to value quickly.

1

Access Enabled

Secure connections established to both Amazon Marketplace and Microsoft Dynamics GP, with credentials and environments confirmed.

2

Configuration & Mapping

Field mappings, business rules, and workflows configured using visual tools and pre-built templates.

3

Go Live

Launch production-ready integration with monitoring, alerting, and support in place—typically within 2–4 weeks.

Time to Value

2–4 weeks

Typical implementation window from access granted to production go-live for most Amazon Marketplace + Microsoft Dynamics GP deployments.

Project Phases

Discovery
Configure & Map
Validate
Launch

Engagement Model

Guided by Clarity experts with your team involved at key milestones.

Pricing

Simple, transparent pricing for Amazon Marketplace + Microsoft Dynamics GP.

Start with a single integration pair and scale as your business grows—without surprise fees or transaction penalties.

Connect™ Plan

Clarity Connect

$595 /mo

Billed annually • Includes one production integration pair

  • Unlimited transactions and API calls within fair-use limits.
  • Visual workflow designer and reusable mapping templates.
  • Monitoring, alerting, and access to Clarity’s support team.
View full pricing & options
Next Steps

See Amazon Marketplace + Microsoft Dynamics GP integration in action.

Explore a guided demo, start a sandbox integration, or speak directly with our solution architects about your specific use cases.

Start Free Trial Request Live Demo