Circle Y Amish Furniture

Design • Development • Graphics • SEO

The Client

Circle Y’s relationship with the Amish community has covered almost three decades now. Knowing their work ethic and seeing the quality in their craftsmanship for nearly 30 years made them proud to be able to bring and share what they produce, and what they have experienced. You won’t find better hand-crafted, hand-made furniture anywhere. Part of the beauty is that you can custom tailor your order to whatever you need, and they’ll hand build it, just for you.


Existing Problems

With more than 20 custom Amish Furniture manufacturers, Circle Y needed a way to bring together all their furniture and showcase it well so visitors could easily search and find what they’re looking for. With hundreds of stains, finishes, woods and options, there is almost a limitless ability to custom order any piece of furniture to your exact specifications. Circle Y needed a vendor that could design a site that would let them sell that experience.

Our Solutions

Clarity started with designing them a new logo for their brand, then standardizing on image size and quality across all manufacturers, making it easy to compare them side by side. We then added a ton of custom galleries displaying all the wood varieties, paints, stains, chair legs, seat options and more. A custom quoting module allows Circle Y to custom price any order easily.

Circle Y Amish Furniture

High Quality, Custom Orders, Custom Quotes

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The Benefits

Simple web design to showoff the furniture, not the site. Hi-res images with product zoom allow users to really see the quality of each piece. Attach sound files for wind chimes. Customized variants for limitless ordering capabilities and to top it off, custom search filters makes it easy to view all “Rustic Hickory” pieces with “Asbury” stain offered across all manufacturers.




Branding of the corporate logo, custom site with custom variant ordering, facets, search and quoting built on a customized PHP platform, CSS3, HTML5, Modernizr and jQuery.

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