DNN Guide Personalization and Tracking Consent

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Complete Guide to DotNetNuke Website Personalization and GDRP Complaince

What Is DNN Website Personalization and It's Benefits?

Admittedly, most internet users are often faced with the problem of choosing the right websites for their daily use, including online shopping and reading the news. They find it sometimes difficult to find the most relevant sites that'll provide them with their everyday needs. That's where the personalization of websites comes into the scene. By personalizing your website, you get to cater to your visitors, delivering content that specifically addresses their needs. In case you don't know, you can learn about your visitors with the help of the browsing behavior and location data, stored in your website cookies. And by so doing, you can always provide them with engaging content, which will keep them coming to your site. In this post, we'll be talking about the personalization of DNN websites, GDPR compliance, and tracking of cookie consent. To start with, let's talk about what personalization of the DNN websites means and how to go about doing it.

For us to speak about website personalization, it's also essential that we mention the term "tracking consent". That's because the two factors are very significant, and apart from that, the latter enables website owners to take permission from their users before having access to their personal information. Doing that enables you, as a website owner, to be able to create content that meets your individual learner's needs. Certainly, as we progress in this post, we'll be talking about GDPR compliant website cookies consent, and how to go about tracking it. However, for now, we'll only be focusing our attention on what you need to personalize your DNN websites.

By definition, the personalization of DNN websites refers to the practice of creating a custom-made website experience for each of your site's visitors. Gone are the days, when one size fits all experience works for people. Now, many people visit websites to receive relevant content that meets their individual needs. Undoubtedly, personalizing your DNN website can sometimes be a very challenging thing to do. However, with the right data collection tools, you should be able to achieve your goals easily. That said, let's have a quick look at some of the benefits attached to the personalization of DNN websites below.

Effective Customer On-boarding

One of the benefits of website personalization is to achieve a smoother, more effective customer on-boarding. According to a recent study, many brands lose about 75% of their visitors during their first week. While a lot of factors contribute to that, one way to address the issue is by personalizing your DNN website. The process involves learning about your audience, knowing what they want, and providing them with the right content.

Stronger Brand Affinity

Another benefit of website personalization is that it helps to achieve a stronger brand affinity. In case you don't know, brand affinity is a metric that enables market researchers to make predictions regarding how a consumer will behave. So, with website personalization, you can always create experiences that'll help you achieve a better brand.

Better Converting Calls to Action

A good call to action (CTA) is a way of initiating a final conversion. However, apart from that, it can also help to trigger people to do a lot of other things, including starting a free trial, watching a demo, taking a survey, etc. While there are several types of CTA that you can apply, personalizing them will help you achieve an effective result. According to recent research by Jeffrey Vocell, with personalized Calls to Action, you can achieve about 202% better results than the basic CTAs. So, by personalizing your website, you can rest assured of achieving better sales.

GDPR Compliant Cookies Consent And Tracking For Your DNN Website

What are Website Tracking Cookies?

To start with, website cookies are small text files, which are usually stored on the hard drive by the web browser. As for DNN, it uses several website cookies for different purposes. One of them is the forms authentication cookie, which is usually created when users or visitors log in to a site. Apart from that, another type of DNN website cookie is the portal roles cookie. Speaking of that, they help to store, in the current portal, the type of roles that users can access.

Furthermore, DNN supports the tracking of cookie consent under the General Data Protection Regulation (GDPR). Speaking of GDPR, it's a regulation in European Union law, which helps to monitor and regulate the collection and processing of personal data outside the EU and EEA areas. For instance, for a website outside the EU to acquire data owned by a user in Europe, it has to be GDPR compliance.

Surely, you'll agree that one of the best ways for a website to acquire data is by using cookies. Because of that, GDPR has some sets of specific rules for the use of cookies. GDPR cookie consent sends signals, warning that the website must only acquire data from users when they give their permission.

The Features and installation of the GDPR Cookie Consent Module

GDPR Cookie Consent Module For Your DNN Website

Now that we've talked about DNN website cookies and GDPR, you'll surely be wondering how to start tracking consent, ensuring that you stay compliant with regulations relating to data protection. If that's the case, you might have to stop worrying yourself too much about it. With the GDPR Cookie Consent Module, you'll be able to stay compliant with any regulations, both old and new, regarding the collection and processing of personal data. Let's have a quick look at some of the features of the DNN cookie consent module below:

  • With the module, you'll be able to customize your website's cookie consent module. These include positioning, design, text, links, and button descriptions.
  • Apart from that, another thing that you'll be able to do with the DNN cookie tracking consent module is to add, edit, and delete cookies for any website domain.
  • Furthermore, another feature of the module is that it offers support for DNN v7.X and higher versions.
  • The module also enables visitors to enable or disable specific cookies types in the Cookie Settings.

For you to install the GDPR Cookie Consent Module to your DNN portal, here are some of the steps that you need to follow below.

  • First, you need to log in as Host.
  • After that, select the "Extensions" option, which is located under Settings.
  • Next, click on the install "Extension" button.
  • After that, go ahead and upload the extension package.
  • Lastly, you have to go through the module's installation wizard to complete this process.

After completing the installation process, you'll need to activate the module before you can be able to use it. To do this, you'll have to head to the Settings section and then locate the "Change Settings" option. From there, click the drop-down menu and click on the CookieConsent Settings. After that, you'll find some fields, asking you to enter the license key given to you, upon purchasing the module. Furthermore, there are three different packages that you can opt for while trying to buy the module. One of them is the Single Domain License, which goes for $49. Another one is the Three Domain License - it sells for $119. The last one, called Ten Domain License, goes for $397.

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